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Sep-2024
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Overview
Market Insights Snapshot
In the state of Nevada, Highlights has shown a noteworthy upward trajectory in the Flower category over the past few months. Starting from outside the top 30 in June 2024, the brand made significant strides by climbing to the 33rd position in July and further improving to 29th by August. This positive movement indicates a growing acceptance and popularity of Highlights among consumers in Nevada. However, the absence of a ranking in September suggests that the brand may have faced challenges in maintaining its momentum, or perhaps the competition intensified, pushing Highlights out of the top 30.
The sales figures for Highlights in Nevada also reflect this upward trend, with a substantial increase from $107,629 in June to $197,114 in August. This growth in sales underscores the brand's expanding footprint and consumer base in the state. Yet, the lack of a ranking in September raises questions about the sustainability of this growth. It will be crucial for Highlights to analyze market dynamics and consumer preferences to regain its position and continue its upward trajectory in the Nevada cannabis market.
Competitive Landscape
In the Nevada flower category, Highlights has shown a promising upward trajectory in recent months. After not ranking in the top 20 in June 2024, Highlights made a significant leap to 52nd place in July, and continued its ascent to 33rd in August and 29th in September. This positive trend suggests a growing consumer interest and market penetration for Highlights. In contrast, competitors like BaM / Body and Mind have experienced a decline, dropping from 8th place in June to 31st by September. Similarly, Stackhouse fell from 12th in June to 28th in September, while Good Green showed a more stable performance, peaking at 20th in August before slightly declining to 27th in September. The resurgence of GFIVE Cultivation, which jumped to 30th place in September from being outside the top 70 in previous months, indicates a competitive landscape. Highlights' consistent improvement in rank and sales growth positions it as a rising contender in the Nevada flower market, potentially capturing market share from its competitors.
Notable Products
In September 2024, Highlights' top-performing product was Super Mac (3.5g) in the Flower category, maintaining its leading position from August with sales reaching 1,306 units. Topanga Cake (3.5g) rose to the second spot, improving from fourth place in August, with a notable sales figure of 660 units. Gush Mints (14g) made a strong debut in third place, while Dream Burger (3.5g) climbed to fourth from fifth, showing consistent growth. Ice Cream Cake (3.5g) entered the top five, moving up from an unranked position in August, suggesting a positive shift in consumer preference. Overall, the rankings indicate a dynamic market with several products gaining traction over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
