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Dec-2024
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Overview
Market Insights Snapshot
Highly Dutch has demonstrated varied performance across different provinces in Canada, particularly in the Flower category. In Alberta, the brand's ranking fluctuated significantly, entering the top 30 in October 2024 at 27th place but dropping back to 39th by December. This suggests a challenge in maintaining consistent market presence in Alberta's competitive landscape. In contrast, British Columbia saw a more stable performance with Highly Dutch maintaining a strong position, consistently ranking within the top 20 from October through December 2024. This indicates a more robust foothold in British Columbia, where they improved their ranking from 28th in September to 16th in both October and December.
Meanwhile, Ontario has been a growth market for Highly Dutch, with a notable upward trajectory in their rankings. Starting at 30th place in September 2024, the brand climbed to 19th by December, reflecting a successful strategy in capturing market share. This upward movement in Ontario is accompanied by a significant increase in sales, hinting at effective consumer engagement and product appeal. While the brand's performance in Alberta may need strategic adjustments, the positive trends in British Columbia and Ontario showcase the brand's potential and adaptability in different regional markets.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Highly Dutch has demonstrated a notable upward trajectory in its rankings, moving from 30th place in September 2024 to 19th place by December 2024. This improvement in rank coincides with a significant increase in sales, suggesting a positive reception in the market. Notably, Highly Dutch outpaced Tweed, which experienced fluctuations, dropping to 20th place by December. Meanwhile, 1964 Supply Co and Tribal maintained more stable positions, with Tribal consistently ranking around 17th. However, Holy Mountain experienced a decline, falling out of the top 20 by December, which could indicate a shift in consumer preferences that Highly Dutch is capitalizing on. This data highlights Highly Dutch's growing influence and potential to further disrupt the Ontario flower market.
Notable Products
In December 2024, Amsterdam Sativa (28g) maintained its position as the top-performing product for Highly Dutch, with sales reaching 4882 units. The Amsterdam Sativa (7g) saw a significant rise, climbing from fourth to second place, with notable sales growth compared to previous months. Rotterdam Indica (28g) experienced a slight drop, moving from second to third place, despite a consistent sales performance. A new entrant, Organic Butter Cookies x Organic NYC Juggernaut (28g), entered the rankings at fourth place, showing a strong initial sales figure. Meanwhile, Durban Gorilla (28g) dropped to fifth place, continuing its trend of declining rankings since October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
