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Oct-2024
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Overview
Market Insights Snapshot
Highly Dutch has shown a dynamic performance across various categories and provinces in Canada, particularly in the Flower category. In Alberta, the brand demonstrated resilience, maintaining a consistent presence within the top 30 rankings for Flower, despite a dip in September. By October, Highly Dutch rebounded to the 25th position, reflecting a positive trend with an increase in sales to $294,988. In contrast, the Pre-Roll category in Alberta saw a steep decline, with the brand dropping out of the top 30 rankings by September, which suggests a potential area for improvement or strategic reevaluation.
In British Columbia, Highly Dutch has made significant strides in the Flower category, climbing from 47th in July to an impressive 17th by October. This upward trajectory highlights the brand's growing popularity and market penetration in the province. Meanwhile, in Ontario, the brand has consistently improved its standing, moving from 36th in July to 26th in October, accompanied by a steady increase in sales. However, in Saskatchewan, Highly Dutch was only ranked in July, indicating a potential lapse or strategic shift in focus for the Flower category in this province.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Highly Dutch has demonstrated a notable upward trajectory in rank and sales over the past few months. Starting from a rank of 36 in July 2024, Highly Dutch climbed to 26 by October 2024, indicating a significant improvement in market presence. This upward trend contrasts with brands like BLKMKT, which fluctuated between ranks 22 and 28, and Carmel, which saw a decline from 17 to 24. Meanwhile, Nugz and Endgame maintained relatively stable positions, hovering around the mid-20s. Highly Dutch's sales growth is particularly impressive, with a steady increase each month, culminating in a strong performance in October. This suggests that Highly Dutch is effectively capturing market share and resonating with consumers, potentially due to strategic marketing efforts or product offerings that align well with consumer preferences in Ontario.
Notable Products
In October 2024, Amsterdam Sativa (28g) maintained its position as the top-performing product for Highly Dutch, with a notable sales figure of 4503 units, continuing its unbroken streak as the number one ranked product since July 2024. Rotterdam Indica (28g) ranked second, showing a consistent improvement from its fourth position in August to second in October. Durban Gorilla (28g) made a significant leap to third place, up from fifth in September, indicating a rising popularity. Amsterdam Sativa (7g) saw a slight decline, moving from third in September to fourth in October. Meanwhile, Rotterdam Indica (7g) remained stable, securing the fifth position for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
