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Nov-2024
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Overview
Market Insights Snapshot
Highly Dutch has shown varied performance across different provinces in Canada, particularly in the Flower category. In Alberta, the brand has fluctuated within the top 30 rankings, moving from 25th in August 2024 to 30th by November 2024, indicating a slight decline in its standing. However, in British Columbia, Highly Dutch has demonstrated a strong upward trajectory, climbing from 46th place in August to an impressive 16th by November. This suggests a growing preference for their products in this region, despite the overall sales dip in November compared to October. Meanwhile, in Ontario, Highly Dutch has maintained a steady presence in the rankings, improving from 37th in August to 26th in November, showcasing a consistent demand for their Flower products.
In the Pre-Roll category, Highly Dutch's performance has been less prominent. In Alberta, the brand was ranked 94th in August, and did not make it into the top 30 in subsequent months, indicating challenges in gaining traction within this category. This suggests potential areas for growth or reevaluation of their Pre-Roll offerings in Alberta. The absence of Highly Dutch from the top 30 in other provinces in the Pre-Roll category highlights a need for strategic adjustments to enhance their market presence. It will be interesting to observe how Highly Dutch addresses these challenges and whether they can replicate their success in the Flower category across other product lines and regions.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Highly Dutch has shown a promising upward trajectory in its rank over the past few months, moving from 37th in August 2024 to 26th by November 2024. This steady climb indicates a positive reception and growing market presence, despite not being in the top 20 earlier in the year. In contrast, competitors like Nugz have experienced a decline, dropping from 24th to 28th, which could suggest a shift in consumer preferences or market strategies that favor Highly Dutch. Meanwhile, Endgame has maintained a relatively stable position, slightly improving from 27th to 25th, while Parcel has seen a slight decline from 21st to 24th. Potluck has fluctuated, ending at 27th in November. These dynamics suggest that Highly Dutch is gaining traction and could potentially continue this trend if it capitalizes on the current market shifts.
Notable Products
In November 2024, Amsterdam Sativa (28g) maintained its position as the top-performing product for Highly Dutch, with sales reaching 4086 units. Rotterdam Indica (28g) held steady at the second rank, showcasing consistent demand. Amsterdam Sativa (7g) improved its ranking to third place, indicating a slight recovery in sales compared to the previous months. Durban Gorilla (28g) experienced a drop from third to fourth rank, reflecting a decrease in sales figures from October. Rotterdam Indica (7g) remained in fifth position, with sales showing a downward trend over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
