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Nov-2024
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Overview
Market Insights Snapshot
Himalaya has shown consistent performance in the California market, particularly within the Concentrates category, where it has maintained a steady rank of 7th place from August to November 2024. This stability suggests a strong foothold in this segment, with an impressive increase in sales from $446,319 in August to $565,312 in November. In contrast, their performance in the Vapor Pens category has been less consistent, with rankings fluctuating between 32nd and 34th place over the same period. Despite these fluctuations, their sales figures have remained relatively stable, indicating a loyal customer base that supports their products despite competitive pressures.
In the Pre-Roll category, Himalaya's performance in California has shown notable improvement, moving up from 80th place in August to 60th place by November 2024. This upward trend is indicative of a successful strategy to capture more market share in this category, reflected by a corresponding increase in sales from $125,772 to $154,628. However, it's important to note that despite these gains, Himalaya has not yet broken into the top 30 brands in this category, suggesting potential areas for growth and expansion. This presents both a challenge and an opportunity for the brand as it seeks to enhance its market position in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the California concentrates market, Himalaya has maintained a steady rank at 7th place from August to November 2024. This consistency in ranking reflects a stable performance amidst fluctuating sales figures, with a notable increase in November. Competitors like West Coast Cure and CannaBiotix (CBX) have consistently ranked higher, holding the 5th and 6th positions respectively, indicating a competitive edge in sales volume. However, West Coast Cure experienced a significant drop in sales in November, which could present an opportunity for Himalaya to climb the ranks if this trend continues. Meanwhile, emerging brands like Roll Bleezy have shown remarkable growth, jumping from 74th to 8th place, suggesting a dynamic shift in consumer preferences that Himalaya should monitor closely to maintain its market position.
Notable Products
In November 2024, the leading product from Himalaya was Cherry Burger Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its top position from October with a notable sales figure of 5702. Blue Dream Infused Pre-Roll (1g) emerged as the second top performer, entering the rankings for the first time in November. Sour Tangie Live Resin (1g) held steady in the third position within the Concentrates category, showing consistent performance from October. Blueberry Muffins Live Resin (1g) experienced a slight drop, moving from second to fourth place in the same category. Dos Berries Live Resin (1g) entered the rankings for the first time in November, securing the fifth position in Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
