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Oct-2024
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Overview
Market Insights Snapshot
In the state of California, Himalaya has demonstrated a consistent performance in the Concentrates category. Over the months from July to October 2024, Himalaya maintained a strong presence, ranking as high as 6th in September before slightly dropping to 7th in October. This indicates a stable demand for their products in this category, with a notable increase in sales from approximately $463,070 in July to $533,868 in October. However, in the Vapor Pens category, Himalaya's rankings have fluctuated slightly, moving from 31st in July to 32nd in October. Despite this volatility, the brand's performance in this category suggests a competitive stance, though there might be room for improvement to break into higher rankings.
On the other hand, Himalaya's performance in the Pre-Roll category in California has not been as strong, with the brand not making it into the top 30 rankings over the observed months. Starting from a rank of 79 in July and improving slightly to 70 by October, this indicates a challenging market position for Himalaya in the Pre-Roll segment. This could be an area where the brand might focus efforts to increase visibility and market share. Overall, while Himalaya shows strength in Concentrates, there are opportunities for growth and improvement in other categories within this key market.
Competitive Landscape
In the competitive landscape of the California concentrates market, Himalaya has shown a consistent performance, maintaining a strong presence among the top brands. Over the past few months, Himalaya's rank has fluctuated slightly, moving from 8th in July 2024 to 7th in October 2024, indicating a stable yet competitive position. This is particularly notable when compared to brands like CannaBiotix (CBX), which has seen similar rank shifts, and WVY, which has experienced a decline in rank from 6th to 8th over the same period. Himalaya's sales have shown a positive trend, with a noticeable increase from July to October, suggesting effective market strategies and consumer preference. In contrast, West Coast Cure has maintained a steady 5th rank but has experienced a slight decrease in sales, highlighting potential challenges in sustaining growth. Meanwhile, ABX / AbsoluteXtracts has remained stable in rank but shows a decline in sales from August to October, which could indicate market saturation or increased competition. These dynamics suggest that while Himalaya is performing well, continuous innovation and strategic marketing will be crucial to climbing higher in the ranks and capturing a larger market share.
Notable Products
In October 2024, Blueberry Muffins Live Resin (1g) emerged as the top-performing product for Himalaya, securing the first rank with a notable sales figure of 5111 units. Cherry Burger Infused Pre-Roll (1g) followed closely, climbing to the second position with sales increasing from 3703 units in September to 4552 units in October. Dream Queen Infused Pre-Roll (1g) maintained strong performance, ranking third, while Sour Tangie Live Resin (1g) entered the top five at the fourth position. Crostata Diamond Infused Pre-Roll (1g) saw a slight decline, moving from third in September to fifth in October. Overall, the rankings indicate a strong preference for concentrates and infused pre-rolls, with Blueberry Muffins Live Resin (1g) leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
