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Jan-2025
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Overview
Market Insights Snapshot
Himalaya has demonstrated notable performance in the California market, particularly within the Concentrates category. Maintaining a consistent rank of 7th in October and November 2024, Himalaya improved its position to 5th in both December 2024 and January 2025. This upward movement suggests a strengthening presence and growing consumer preference for their products in this segment. The Vapor Pens category also showed a steady yet less dramatic improvement, moving from 32nd in October to 28th in December, before slightly dropping back to 30th in January 2025. This indicates a stable but competitive positioning in a category that is typically crowded with numerous players.
In contrast, the Pre-Roll category in California presents a more challenging landscape for Himalaya. Starting at a rank of 70th in October 2024, the brand managed to climb to 46th by December, only to fall back to 55th in January 2025. This fluctuation suggests potential volatility in consumer preferences or competitive pressures in this category. The absence of Himalaya in the top 30 for Pre-Rolls highlights an area where the brand might need to focus on strategic improvements or marketing initiatives to enhance their market share. Despite these challenges, the overall sales figures for the brand indicate a robust performance, particularly in Concentrates, suggesting areas of strength that can be leveraged for future growth.
Competitive Landscape
In the competitive landscape of the California concentrates market, Himalaya has demonstrated a notable upward trend in its ranking and sales performance. Starting from a rank of 7th in October and November 2024, Himalaya improved to 5th place by December 2024 and maintained this position through January 2025. This rise in rank coincides with a significant increase in sales, reflecting a growing consumer preference for Himalaya's offerings. In contrast, 710 Labs experienced a decline, dropping from 2nd to 4th place by December 2024, while Punch Extracts / Punch Edibles fluctuated but remained a strong contender, peaking at 2nd place in December 2024. Meanwhile, West Coast Cure and CannaBiotix (CBX) maintained relatively stable positions, although West Coast Cure saw a decline in sales over the months. These dynamics suggest that Himalaya's strategic initiatives are effectively capturing market share, positioning it as a formidable player in the concentrates category in California.
Notable Products
In January 2025, Cherry Burger Infused Pre-Roll (1g) maintained its position as the top-performing product for Himalaya, despite a decrease in sales to 4048 units. White Mango Live Resin Sugar (1g) emerged as a strong contender, securing the second rank with notable sales figures of 3746 units. Banana Runtz Infused Pre-Roll (1g) held the third position, experiencing a slight drop from its December rank of second. Wappa Infused Pre-Roll (1g) entered the rankings in fourth place, while Trainwreck Infused Pre-Roll (1g) followed closely at fifth. The rankings indicate a stable demand for pre-rolls, with Cherry Burger consistently leading and new entries like White Mango showing potential for growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
