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Nov-2024
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Overview
Market Insights Snapshot
Hitz Cannabis has shown varied performance across different categories in the state of Washington. In the Concentrates category, the brand experienced a decline in its ranking from August to November 2024, moving from 14th to 20th place. This downward trend is accompanied by a decrease in sales, which suggests challenges in maintaining its market position within this segment. The absence of Hitz Cannabis in the top 30 brands in other states for Concentrates could indicate limited geographical reach or competitiveness in this category beyond Washington.
Conversely, in the Vapor Pens category, Hitz Cannabis has demonstrated positive momentum in Washington. The brand improved its ranking from 41st in August to 29th in November 2024, indicating a strengthening market presence. This upward movement is supported by an increase in sales, which peaked in October before stabilizing in November. The brand's absence from the top 30 in other states for Vapor Pens suggests a strong focus or better reception within Washington, highlighting potential opportunities for growth if similar strategies are applied elsewhere.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Hitz Cannabis has demonstrated a notable upward trajectory in rankings over the past few months. Starting from a rank of 41 in August 2024, Hitz Cannabis improved its position to 29 by November 2024, indicating a positive trend in market presence. This ascent in rank is particularly significant when compared to competitors like SKÖRD and Freddy's Fuego (WA), both of which experienced a decline in rankings during the same period. Despite Treehaus Cannabis maintaining a relatively stable position, Hitz Cannabis's consistent sales growth suggests a strengthening brand loyalty and market penetration. Meanwhile, Plume (WA) also showed a steady rank improvement, yet Hitz Cannabis's sharper rise in sales underscores its competitive edge in capturing consumer interest in the Washington vapor pen category.
Notable Products
In November 2024, the top-performing product for Hitz Cannabis was Blueberry Frost RSO Syringe (1g) in the Concentrates category, maintaining its top rank from October with sales reaching 1760 units. Blue Dream Distillate Cartridge (1g) held steady at the second position in the Vapor Pens category, showing a slight increase from 1272 to 1345 units in sales. Blackberry Kush RSO (1g) remained consistently in third place among Concentrates, with a modest rise in sales to 1328 units. Wedding Cake Distillate Cartridge (1g) made a notable entry into the rankings at fourth place in Vapor Pens, while Blackberry Kush Distillate Cartridge (1g) slipped to fifth. Compared to previous months, Blueberry Frost RSO Syringe (1g) regained its top position from August, whereas Blackberry Kush Distillate Cartridge (1g) saw a decline in its rank from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
