Oct-2024
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Overview
Market Insights Snapshot
Hitz Cannabis has shown a notable performance in the Washington market, particularly in the Concentrates category. Over the past few months, the brand has steadily climbed the rankings from 16th in July 2024 to maintaining the 12th position in both September and October 2024. This consistent improvement is indicative of a strong market presence and growing consumer preference. The sales figures for Concentrates have also shown a positive trend, increasing from $103,387 in July to $118,866 in October. This upward trajectory suggests that Hitz Cannabis is effectively capturing a larger share of the Concentrates market in Washington.
In the Vapor Pens category, Hitz Cannabis is experiencing a different trend in Washington. The brand was not in the top 30 in July and August 2024, ranking 43rd and 45th, respectively. However, it made a significant leap to 37th in September and further improved to 36th in October. This movement, while still outside the top 30, indicates potential growth and increased consumer interest in their Vapor Pens. The sales in this category have also surged, with a notable jump from $178,451 in September to $204,749 in October. This suggests that Hitz Cannabis is gaining momentum and could continue to rise in the rankings if this trend persists.
Competitive Landscape
In the Washington Vapor Pens category, Hitz Cannabis has shown a notable upward trajectory in recent months, climbing from a rank of 45 in August 2024 to 36 by October 2024. This improvement in rank is accompanied by a significant increase in sales, indicating a positive reception in the market. In contrast, competitors like Bodhi High experienced a decline, dropping from a consistent rank of 28 to 42 in October, alongside a decrease in sales. Meanwhile, Canna Organix and Harmony Farms maintained relatively stable rankings, though their sales figures showed slight fluctuations. The overall trend suggests that Hitz Cannabis is gaining momentum against its competitors, potentially due to strategic marketing or product innovations, making it a brand to watch in this category.
Notable Products
In October 2024, the top-performing product from Hitz Cannabis was the Blueberry Frost RSO Syringe (1g) in the Concentrates category, maintaining its first-place ranking from the previous month despite a slight decrease in sales to 1450 units. The Blue Dream Distillate Cartridge (1g) in the Vapor Pens category climbed to second place, showing a strong performance with 1447 units sold, marking its return to the rankings after a brief absence. Blackberry Kush RSO (1g) held steady in third place in the Concentrates category, with a slight increase in sales figures. Blueberry Frost Distillate Cartridge (1g) remained in fourth place among Vapor Pens, continuing its consistent performance over the months. Notably, the Blackberry Kush Distillate Cartridge (1g) entered the rankings at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.