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Jan-2025
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Overview
Market Insights Snapshot
In the Washington market, Hitz Cannabis has shown a consistent presence in the Concentrates category, maintaining a rank in the top 20 over the past four months. Starting at 17th place in October 2024, they briefly climbed to 14th in December before returning to 17th in January 2025. This indicates a slight fluctuation in their market position, but they remain a notable player within the top tier. The sales figures reflect this stability, with a minor dip in November followed by a modest recovery in December. However, it's important to note that their performance in the Vapor Pens category has been less stable, as they were on the edge of falling out of the top 30 in October and December, though they managed to climb slightly to 28th in November and 30th in January.
While Hitz Cannabis has maintained a foothold in the Concentrates category in Washington, their presence in Vapor Pens indicates a more volatile journey. The brand's rankings here show a struggle to secure a stable position within the top 30, with their best rank being 28th in November 2024. This fluctuating performance suggests potential challenges in capturing a steady market share in this category. Despite these challenges, the brand's ability to remain within the top 30 is a testament to its resilience and potential for growth. As they continue to navigate these dynamics, it will be interesting to observe how they strategize to improve their standing in the Vapor Pens category while maintaining their stronghold in Concentrates.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Hitz Cannabis has shown a relatively stable performance from October 2024 to January 2025, with rankings fluctuating between 28th and 32nd place. Despite this stability, Hitz Cannabis faces stiff competition from brands like Freddy's Fuego (WA), which consistently ranks higher, albeit outside the top 20, indicating a stronger market presence. Meanwhile, Terpnado has demonstrated significant improvement, climbing from 50th to 28th place, potentially posing a future threat to Hitz Cannabis's market share. Additionally, Tasty Terps and Supernova (WA) have shown varied performance, with Tasty Terps slightly outperforming Hitz Cannabis in January 2025. These dynamics suggest that while Hitz Cannabis maintains a steady position, it must innovate and strategize to improve its rank and sales amidst rising competition.
Notable Products
In January 2025, the top-performing product from Hitz Cannabis was the Blackberry Kush Distillate Cartridge (1g) in the Vapor Pens category, climbing from a rank of 5 in December 2024 to 1, with a notable sales figure of 1400. The Blueberry Frost RSO Syringe (1g) in Concentrates, previously holding the top rank for three consecutive months, settled at the second position with sales of 1319. The Blackberry Kush RSO (1g) maintained a steady presence, ranking third, showing a slight decline from its second position in December. Bruce Banner RSO Syringe (1g) remained consistent in fourth place since its introduction in December. Wedding Cake Distillate Cartridge (1g) re-entered the rankings at fifth, maintaining the same position it held in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
