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Oct-2024
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Overview
Market Insights Snapshot
In the Alberta market, Hiway has demonstrated a notable presence in the pre-roll category, maintaining a consistent ranking within the top 20 throughout the months from July to October 2024. Despite a slight dip in August, where the brand ranked 18th, it rebounded to 14th in September before settling back to 16th in October. This stability indicates a solid foothold in the pre-roll category. In contrast, Hiway's performance in the flower category in Alberta saw fluctuations, with the brand not making it into the top 30 in both July and September, but achieving a ranking of 78th in October. This suggests a potential area for growth or a need for strategic adjustments to improve visibility and sales in this category.
In British Columbia, Hiway's performance in the flower category experienced a decline, moving from 18th place in July to 23rd by October. This downward trend might indicate increased competition or shifting consumer preferences. Meanwhile, in the pre-roll category, Hiway's rankings dropped significantly, from 37th in July to 77th in October, suggesting challenges in maintaining market share. Over in Ontario, the brand showed a positive trajectory in the flower category, improving from 44th place in July to 34th in October. However, the pre-roll category remained relatively stable with minor fluctuations, indicating a steady but unspectacular performance. In Saskatchewan, Hiway saw a remarkable rise in the flower category, climbing from 37th in July to an impressive 11th by October, highlighting a strong growth trajectory in this market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Hiway has experienced fluctuating ranks over the past few months, indicating a dynamic market position. In July 2024, Hiway was ranked 16th, slightly improving to 14th in September before dropping back to 16th in October. This variability suggests a competitive struggle to maintain a stable position among top brands. Notably, Tweed consistently outperformed Hiway, maintaining a rank between 12th and 16th, while BoxHot showed a decline from 14th to 18th, which could indicate an opportunity for Hiway to capture market share. Meanwhile, Rizzlers made a significant leap from 27th in July to 14th in October, highlighting the competitive pressure Hiway faces. Despite these challenges, Hiway's sales figures in September were notably strong, suggesting potential for growth if they can leverage this momentum against competitors like Tribal, which consistently ranked lower than Hiway.
Notable Products
In October 2024, the top-performing product from Hiway was the Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales of 30,602 units. The Indica Pre-Roll 2-Pack (2g) also held its steady second position, showing a slight decrease in sales figures compared to prior months. Notably, Slow Lane Indica (28g) climbed to the third rank from fourth in September, marking an increase in sales to 3,399 units. Meanwhile, Slow Lane Indica (3.5g) experienced a slight drop in ranking to fourth place, despite a rise in sales. Fast Lane Sativa (28g) re-entered the rankings at fifth place, showing a resurgence in sales activity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
