Nov-2024
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Overview
Market Insights Snapshot
Hiway has shown varied performance across different provinces and product categories over the past months. In Alberta, Hiway's presence in the Flower category has been relatively weak, with rankings fluctuating around the 80s, indicating limited traction in this segment. However, in the Pre-Roll category, Hiway consistently maintained a top 30 position, peaking at 15th place in September before dropping to 21st in November. This suggests a stronger foothold in Pre-Rolls compared to Flower in Alberta. Meanwhile, in British Columbia, Hiway's Flower category ranking saw a notable decline from 17th to 24th over four months, reflecting a potential challenge in maintaining its market share amid competition.
In contrast, Hiway's performance in Ontario and Saskatchewan presents a more optimistic picture. In Ontario, the brand improved its Flower category standing, climbing from 44th in August to 34th in October, before settling at 39th in November. This upward trend could indicate growing consumer interest or successful marketing efforts. Saskatchewan stands out as a particularly strong market for Hiway, with a remarkable rise in the Flower category rankings from 39th in August to an impressive 10th by November, suggesting a significant increase in consumer demand or strategic expansion efforts in this province. However, it's worth noting that Hiway did not make it into the top 30 for Pre-Rolls in Saskatchewan, which might be an area for potential growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Hiway has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 19 in August 2024, Hiway improved to 15th place in both September and October, before dropping to 21st in November. This decline in November suggests a potential challenge in maintaining its earlier momentum. In contrast, Next Friday also experienced a drop in November, moving from 13th to 20th, indicating a broader market shift or increased competition. Meanwhile, 1964 Supply Co has shown a consistent upward trend, climbing from 29th in August to 19th in November, which could pose a competitive threat to Hiway. DEBUNK also made significant strides, jumping from 52nd in August to 19th in October, before slightly dropping to 22nd in November. These shifts highlight the dynamic nature of the market and underscore the importance for Hiway to strategize effectively to regain and maintain its competitive edge.
Notable Products
In November 2024, the top-performing product for Hiway was the AAA Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank for four consecutive months, with sales of 25,580 units. The Indica Pre-Roll 2-Pack (2g) also held steady at the second rank throughout the same period, showcasing consistent consumer preference. Slow Lane Indica (28g) in the Flower category remained third, demonstrating stability in its ranking since October 2024. Fast Lane Sativa (3.5g) emerged as a new contender, climbing to fourth place after not being ranked in October, indicating a positive reception from customers. Lastly, Slow Lane Indica (3.5g) dropped from fourth to fifth place, suggesting a slight decline in its popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.