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Jan-2025
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Overview
Market Insights Snapshot
In the Alberta market, Hiway has shown significant upward momentum in the Flower category, climbing from a rank of 85 in October 2024 to 58 by January 2025. This suggests a strong recovery and growing popularity after a dip in November. Meanwhile, in the Pre-Roll category, Hiway has maintained a more stable presence, consistently ranking within the top 30, although slipping slightly from 19 to 21 over the same period. This indicates a solid foothold in the Pre-Roll market, despite some fluctuations in sales figures.
In contrast, the British Columbia market presents a different narrative. Hiway's Flower category ranking has gradually declined from 23 in October to 31 in January, reflecting a possible shift in consumer preference or increased competition. Similarly, in the Pre-Roll category, Hiway has not managed to secure a spot in the top 30, with rankings dropping from 76 to 90. This downward trend in both categories could signal challenges in maintaining market share in British Columbia. Meanwhile, in Ontario, Hiway has seen a decline in both Flower and Pre-Roll rankings, suggesting potential areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Hiway has experienced notable fluctuations in rank and sales over recent months. Starting in October 2024, Hiway held the 19th position, but saw a dip to 27th in November, before recovering to 22nd in December and further improving to 21st by January 2025. This recovery in rank is indicative of a resilient performance amidst a competitive market. Notably, Carmel consistently outperformed Hiway, maintaining a higher rank throughout the same period, despite a drop from 13th in October to 19th in January. Meanwhile, Virtue Cannabis showed a significant upward trajectory, surpassing Hiway by January, moving from 37th in October to 20th. This competitive pressure from brands like Carmel and Virtue Cannabis highlights the dynamic nature of the market, where Hiway's ability to regain rank suggests potential for strategic adjustments to further enhance its market position.
Notable Products
In January 2025, the top-performing product from Hiway was the Sativa Pre-Roll 2-Pack (2g), maintaining its first-place ranking for four consecutive months, with sales reaching 21,281 units. Following closely, the Indica Pre-Roll 2-Pack (2g) held steady in second place, also for the fourth month in a row. The Slow Lane Indica (28g) consistently ranked third, although its sales have been decreasing month over month. The Fast Lane Sativa (3.5g) retained its fourth-place position since November 2024, while the Fast Lane Sativa (28g) remained in fifth place since December 2024. Notably, there were no changes in the rankings of the top five products from December 2024 to January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
