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Sep-2024
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Overview
Market Insights Snapshot
Hiway's performance across various Canadian provinces and product categories presents a mixed picture. In Alberta, their Flower category struggled to break into the top 30 rankings, showing a decline from 62nd in June to 80th by August and September. This indicates a downward trend that could be concerning for the brand's presence in the flower market there. Conversely, Hiway's Pre-Roll category in Alberta maintained a strong and consistent presence, hovering around the 15th rank throughout the summer months, even climbing to 13th in September, suggesting a robust demand for their pre-roll products in this region.
In British Columbia, Hiway's Flower category showed some volatility, initially holding steady in the mid-teens before dropping to 24th place by September. This suggests some challenges in maintaining market share in a competitive landscape. Similarly, their Pre-Roll category saw a significant drop from 32nd in June to 60th by September, highlighting potential issues in sustaining consumer interest or facing increased competition. Meanwhile, in Ontario and Saskatchewan, Hiway's Flower products experienced modest fluctuations in rankings, indicating some stability, albeit without significant upward movement. However, the absence of a top 30 ranking for Pre-Rolls in Saskatchewan by September could point to a need for strategic adjustments to regain traction in this category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Hiway has experienced fluctuations in its market position over the past few months. Starting at rank 15 in June 2024, Hiway maintained this position in July, slightly dropped to 16 in August, and then improved to 13 by September. This upward movement in September suggests a positive trend in sales performance, despite being consistently outperformed by competitors like Pure Sunfarms and BoxHot, who have maintained higher ranks throughout the period. Notably, Tweed and Carmel have also shown varying ranks, with Tweed peaking at rank 12 in both July and August before dropping to 14 in September, and Carmel fluctuating between ranks 14 and 17. This competitive environment highlights the dynamic nature of the market, where Hiway's recent rank improvement could indicate a strategic opportunity to capture more market share if the trend continues.
Notable Products
In September 2024, the top-performing product for Hiway was the Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales of 38,989 units. The Indica Pre-Roll 2-Pack (2g) also held steady at the second position, showing consistent popularity in the Pre-Roll category. Slow Lane Indica (28g) remained in third place, despite a slight decrease in sales figures over the months. Slow Lane Indica (3.5g) continued to rank fourth, showcasing a stable performance in the Flower category. Fast Lane Sativa (28g) held its fifth position, although its sales have seen a gradual decline since June 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
