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Aug-2024
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Overview
Market Insights Snapshot
HOG Cannabis Co. has shown notable performance improvements in the Michigan market, particularly within the Flower category. Over the span of four months, the brand has climbed from the 52nd position in May 2024 to enter the top 30 by August 2024. This upward trajectory is significant, reflecting a consistent increase in sales from $620,244 in May to $964,527 in August. Such a trend indicates a growing market presence and consumer preference for HOG Cannabis Co.'s products in this category. However, it is important to note that the brand was not ranked in the top 30 in Michigan for the Pre-Roll category until August 2024, where it debuted at 83rd position, suggesting room for growth in this segment.
While the Flower category has been a strong performer for HOG Cannabis Co. in Michigan, their absence from the top 30 rankings in the Pre-Roll category for the months leading up to August 2024 highlights potential areas for strategic improvement. This gap in rankings could be viewed as a negative aspect, indicating either a lack of product offerings or lower consumer demand in that category. Nonetheless, the brand's emergence in the 83rd position in August suggests initial steps towards gaining traction. Observing these movements across different categories and states can provide valuable insights for stakeholders looking to understand market dynamics and the brand's strategic positioning.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, HOG Cannabis Co. has demonstrated a notable upward trend, moving from a rank of 52 in May 2024 to 30 in August 2024. This improvement in rank is indicative of increasing consumer preference and market penetration. In comparison, Garcia Hand Picked experienced a significant fluctuation, starting at rank 53 in May, dropping to 75 in June, and then climbing to 33 by August. Similarly, Heavyweight Heads showed a volatile performance, with ranks ranging from 30 to 45 over the same period. Fawn River maintained a relatively stable position, consistently ranking in the top 40, while Bamn saw a significant improvement from rank 42 in May to 31 in August. These dynamics suggest that while HOG Cannabis Co. is successfully climbing the ranks, it faces stiff competition from brands like Fawn River and Bamn, which are also showing strong performance trends. Understanding these competitive movements can provide valuable insights for strategic planning and market positioning.
Notable Products
In August 2024, Hypno Stank (Bulk) emerged as the top-performing product for HOG Cannabis Co., reclaiming its number one position from May after a dip in the rankings during June and July. Hypnostank Pre-Roll (1.2g) held the second position, maintaining strong sales figures with 4376 units sold. Pineapple Burst (3.5g) dropped to third place, despite being the top-ranked product in June. Peels (Bulk) consistently remained in the fourth spot throughout the months. Notably, Peels (3.5g) entered the rankings in August at fifth place, contributing to the diverse product lineup of HOG Cannabis Co.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
