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Sep-2024
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Overview
Market Insights Snapshot
In the state of Michigan, HOH Hempnotize has shown a dynamic presence in the Topical category over the past few months. Starting from June 2024, the brand held the 10th position, slightly slipping to 11th in July, climbing to 7th in August, and returning to 10th by September. This fluctuation indicates a competitive landscape where HOH Hempnotize is maintaining a consistent presence within the top ranks, although not without challenges. The brand's performance in Michigan's topical market suggests resilience and adaptability, crucial traits for sustaining growth in such a competitive category.
However, outside of Michigan, the brand's absence from the top 30 rankings in other states or categories could be seen as a missed opportunity or an area for potential growth. This absence highlights the importance of market diversification and strategic positioning across different regions and product categories. While the detailed sales figures for other states are not provided, the lack of rankings in additional markets suggests that HOH Hempnotize may need to explore expansion strategies or enhance its market penetration to improve its visibility and performance beyond Michigan.
Competitive Landscape
In the competitive landscape of Michigan's topical cannabis market, HOH Hempnotize has experienced notable fluctuations in its rankings over the past few months. Starting from a strong position in June 2024, ranked 10th, the brand saw a slight dip to 11th in July, before climbing back to 7th in August. However, by September, HOH Hempnotize had slipped back to 10th place. Despite these rank changes, the brand has maintained a relatively stable sales performance, although it faced a decline in September. Competitors such as Zilla's and Northern Connections have shown varied performances, with Zilla's achieving a peak rank of 7th in July and Northern Connections starting strong at 7th in June but dropping out of the top 20 by September. Meanwhile, Made By A Farmer entered the rankings in August at 8th and maintained this position in September, indicating a potential emerging threat. These dynamics suggest that while HOH Hempnotize remains a competitive player, it faces challenges from both established and emerging brands, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In September 2024, the top-performing product for HOH Hempnotize was the CBD Intensive Relief Cream (2000mg CBD, 2oz), maintaining its number one rank from previous months with sales of 137 units. The Relax - CBD Lavender Bath Bomb (100mg CBD) emerged as a top contender, tying for the first position in its debut month. The CBD Gummies 30-Pack (1500mg CBD) and CBD Gummies 30-Pack (750mg CBD) both secured the second rank, showing consistency in their performance from August. The CBD Honey Crisp Apple Tincture (2000mg CBD, 30ml) entered the rankings in September at third place, highlighting its growing popularity. Overall, these products reflect a strong consumer preference for both topical and edible categories within HOH Hempnotize's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
