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Sep-2024
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Overview
Market Insights Snapshot
Holiday (NY) has demonstrated a steady performance in the Vapor Pens category across different states, with notable movements in both Massachusetts and New York. In Massachusetts, the brand maintained a consistent presence in the top 10, ranking 9th in June and improving slightly to 8th in July, before settling back to 10th in August and September. This consistent ranking indicates a stable market position in Massachusetts, though there might be room for growth given the slight drop in rank during the latter months. In contrast, New York shows a more dynamic performance, with Holiday (NY) starting at 6th place in June, dipping to 8th in July, but then climbing back to 7th in both August and September. This fluctuation suggests a competitive market environment in New York, where Holiday (NY) is actively maintaining its competitive edge.
From a sales perspective, Holiday (NY) experienced different trends in these states. In Massachusetts, sales figures showed a gradual increase from June to September, indicating a positive reception despite the fluctuating ranks. In New York, the brand saw a significant boost in sales from July to September, with a particularly notable increase between August and September. This surge in New York could be attributed to strategic marketing efforts or increased consumer demand, reflecting positively on the brand's adaptability and market strategy. However, it's worth noting that the absence of Holiday (NY) from the top 30 in other states and categories could suggest areas where the brand has yet to establish a foothold or faces stiffer competition. This presents both a challenge and an opportunity for Holiday (NY) to expand its market presence beyond its current strongholds.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Holiday (NY) has demonstrated resilience and adaptability amidst fluctuating market dynamics. Over the past few months, Holiday (NY) has seen a slight decline in its rank, moving from 6th in June 2024 to 8th in July, before stabilizing at 7th in both August and September. This shift is notable as competitors like Fernway have shown a significant upward trajectory, climbing from 12th in June to consistently holding the 6th position from July onwards. Meanwhile, Magnitude has maintained a stronghold in the top 5, indicating robust sales performance. Despite these challenges, Holiday (NY) has managed to increase its sales from July to September, suggesting a positive response to market pressures and consumer preferences. This data underscores the importance for Holiday (NY) to continue innovating and enhancing its market strategies to regain higher ranks and capitalize on the growing demand in the New York vapor pen market.
Notable Products
In September 2024, the top-performing product for Holiday (NY) was the Golden Hour Distillate H-Bar Disposable (1g) in the Vapor Pens category, maintaining its number one rank from August with sales of 9,466 units. The Happy Camper Distillate H-Bar Disposable (1g) held steady in the second position, showing an increase in sales compared to previous months. Leisure Distillate H-Bar Disposable (1g) remained third, consistent with its August ranking. The THC/CBG 2:1 Airplane Mode Hybrid Distillate H-Bar Disposable (1g) climbed to fourth place, up from its fifth position in July. Meanwhile, the Golden Hour Distillate H-Bar Disposable (0.5g) maintained its fifth-place ranking, showing a recovery from its dip in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
