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Jan-2025
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Overview
Market Insights Snapshot
Holiday has shown a notable performance in the Vapor Pens category across different states, with varying trends in rankings. In Massachusetts, the brand maintained a steady presence within the top 10, although it experienced a slight dip from 8th in October 2024 to 10th by January 2025. This consistency indicates a strong foothold in the Massachusetts market, despite the minor fluctuation in rankings. On the other hand, New York demonstrated a more dynamic trajectory for Holiday, where the brand improved its position from 11th in October 2024 to 6th in December 2024, before slightly declining to 7th in January 2025. This upward movement, especially the peak in December, suggests a growing popularity and acceptance among consumers in New York.
In terms of sales, Holiday's performance reveals intriguing insights. While specific sales figures are not entirely disclosed here, the brand's sales in New York notably increased from October to January, highlighting a positive trend that aligns with its improved ranking. Massachusetts, however, saw a decline in sales by January 2025, which coincides with its drop in ranking, pointing to potential challenges or increased competition in the state. The absence of Holiday from the top 30 in other categories or states suggests areas where the brand could potentially expand or improve its market strategies. Such data-driven insights can be pivotal for stakeholders looking to understand the brand's market dynamics and strategize accordingly.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Holiday has shown a notable upward trajectory in rankings over the past few months, indicating a positive shift in market presence and consumer preference. Starting from a rank of 11 in October 2024, Holiday climbed to the 8th position in November and further improved to 6th in December, before slightly dropping to 7th in January 2025. This upward movement is significant when compared to competitors like Mfused, which maintained a relatively stable position around the 4th and 5th ranks, and Magnitude, which fluctuated between the 6th and 8th positions. Despite the slight dip in January, Holiday's sales figures have shown a consistent increase, surpassing brands like Fernway and New York Honey (NY Honey), which remained steady at lower ranks. This trend suggests that Holiday is effectively capturing market share and could potentially continue its ascent if current strategies are maintained or enhanced.
Notable Products
In January 2025, Holiday's top-performing product was the Golden Hour Distillate H-Bar Disposable (1g) in the Vapor Pens category, maintaining its consistent first-place ranking since October 2024 with sales reaching 9418. The Happy Camper Distillate H-Bar Disposable (1g) also held its ground in second place, although its sales saw a slight dip compared to previous months. Leisure Distillate H-Bar Disposable (1g) remained in third place, showing a positive trend with increasing sales figures. The THC/CBG 2:1 Airplane Mode Hybrid Distillate H-Bar Disposable (1g) stayed in fourth place, but its sales decreased from the previous month. Notably, the Staycation Distillate H-Bar Disposable (1g) entered the rankings in January 2025, securing the fifth position with a solid performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
