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Oct-2024
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Overview
Market Insights Snapshot
Holiday (NY) has maintained a consistent presence in the Vapor Pens category across Massachusetts, holding steady at the 9th rank from July through October 2024. This stability indicates a strong foothold in the Massachusetts market, with sales showing a positive trend, particularly in October where they experienced a notable increase. This suggests a potentially growing consumer base or successful marketing strategies that have helped maintain their position in a competitive landscape. However, the brand has not broken into the top 8, which could be a target for future growth.
In New York, Holiday (NY) experienced more fluctuation in their ranking within the same category. After climbing to the 7th position in August and September, the brand dropped to 10th place in October. Despite this decline, the brand's sales in New York remained robust, suggesting that while their rank fell, their overall market performance was still strong. The drop in ranking could indicate increased competition or market saturation, which may require strategic adjustments to regain a higher standing.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Holiday (NY) has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 9th in July 2024, Holiday (NY) improved to 7th place in both August and September, but slipped back to 10th in October. This decline in rank is particularly significant given the consistent performance of competitors like Heavy Hitters and New York Honey (NY Honey), which maintained or improved their positions, with New York Honey climbing to 8th in October. Despite the dip in rank, Holiday (NY)'s sales remained robust, indicating a strong market presence. However, the brand faces stiff competition from Brass Knuckles and Cannabals, which have shown resilience in maintaining their market positions. For Holiday (NY) to regain its upward trajectory, strategic marketing and product differentiation will be crucial in this competitive vapor pen market.
Notable Products
In October 2024, the top-performing product for Holiday (NY) was the Golden Hour Distillate H-Bar Disposable (1g) in the Vapor Pens category, maintaining its number one rank with sales of 9,076 units. The Happy Camper Distillate H-Bar Disposable (1g) held steady at the second position, showing a notable increase in sales compared to previous months. Leisure Distillate H-Bar Disposable (1g) continued its consistent performance, remaining in third place since July. The THC/CBG 2:1 Airplane Mode Hybrid Distillate H-Bar Disposable (1g) moved up to fourth place, indicating a gradual improvement in its ranking. Meanwhile, the Golden Hour Distillate H-Bar Disposable (0.5g) dropped to fifth position, showing a slight decline in its monthly sales ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
