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Aug-2024
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Overview
Market Insights Snapshot
Holiday (NY) has shown a notable performance in the Vapor Pens category across different states, particularly in Massachusetts and New York. In Massachusetts, the brand has maintained a consistent presence in the top 10, with rankings moving from 13th in May 2024 to 10th by August 2024. This upward trend is significant as it indicates growing consumer preference and market penetration. The sales figures corroborate this trend, showing a steady increase from $554,570 in May to $843,995 in August. This consistent performance highlights Holiday (NY)'s strong market strategy and product acceptance in Massachusetts.
In New York, Holiday (NY) has also demonstrated a strong foothold in the Vapor Pens category, with rankings fluctuating slightly but remaining within the top 10. The brand secured the 7th position in May 2024, improved to 6th in June, dropped to 8th in July, and climbed back to 7th in August. Despite these minor fluctuations, the sales figures reveal a positive trend, peaking at $939,080 in August. This resilience in rankings and robust sales performance in New York underscores the brand's stable market presence and potential for future growth. However, it's worth noting that the brand did not make it into the top 30 in other states or categories, which could be seen as a missed opportunity for broader market expansion.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Holiday (NY) has shown a consistent performance, maintaining a rank within the top 10 brands from May to August 2024. Notably, Holiday (NY) experienced a slight dip in rank from 6th in June to 8th in July, before recovering to 7th in August. This fluctuation contrasts with the steady performance of Heavy Hitters, which held the 6th position for three out of the four months. Meanwhile, Fernway demonstrated significant upward momentum, climbing from 13th in June to 5th in August, indicating a strong competitive threat. Mfny (Marijuana Farms New York) also showed variability, dropping from 4th in June to 9th in August, which could be an opportunity for Holiday (NY) to capitalize on. Additionally, New York Honey (NY Honey) maintained a stable presence, consistently ranking around 8th, similar to Holiday (NY). These dynamics suggest that while Holiday (NY) is holding its ground, there is room for strategic initiatives to enhance its competitive positioning and capitalize on the fluctuating ranks of its competitors.
Notable Products
In August 2024, the top-performing product for Holiday (NY) was Golden Hour Distillate H-Bar Disposable (1g) in the Vapor Pens category, maintaining its number one rank from June. Happy Camper Distillate H-Bar Disposable (1g) followed closely in the second position, though it dropped from its top rank in July. Leisure Distillate H-Bar Disposable (1g) secured the third spot, consistent with its ranking from the previous month. Golden Hour Distillate H-Bar Disposable (0.5g) ranked fourth, showing a decline from its third position in July. Notably, Golden Hour Distillate H-Bar Disposable (1g) achieved impressive sales of 9765 units in August, highlighting its strong market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
