.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Holiday has shown a consistent presence in the Vapor Pens category across various states, with notable performances in both Massachusetts and New York. In Massachusetts, the brand has maintained a steady ranking, holding the 9th position in August and September 2024 before climbing to 8th in both October and November. This upward movement is accompanied by a positive trend in sales, indicating a growing consumer base and effective market penetration. Meanwhile, in New York, Holiday experienced a slight dip in September, moving from 7th to 8th place, but rebounded to 8th by November. This resilience in ranking, despite fluctuations, suggests a strong competitive stance in the New York market.
While Holiday's performance in these two states highlights its strength in the Vapor Pens category, the absence of rankings in other states or categories suggests potential areas for growth or challenges in market expansion. The brand's ability to remain within the top 10 in both Massachusetts and New York over several months underscores its appeal and effectiveness in these specific markets. However, the lack of a top 30 presence in other regions could be seen as a missed opportunity or a strategic focus on particular markets. Understanding the dynamics behind these rankings and sales figures could provide deeper insights into Holiday's overall market strategy and future potential.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Holiday has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a rank of 7th in August 2024, Holiday saw a dip to 10th place by October before recovering to 8th in November. This recovery coincides with a significant increase in sales, suggesting a positive response to market strategies or product adjustments. In contrast, Magnitude maintained a stable position, consistently ranking 5th or 6th, though their sales have shown a downward trend. Meanwhile, Fernway has seen a gradual improvement in both rank and sales, moving from 6th to 7th place while increasing their sales figures. Heavy Hitters and New York Honey (NY Honey) have also shown competitive resilience, with New York Honey notably improving its rank from 10th to 8th by October. These dynamics indicate a highly competitive market where Holiday's ability to rebound in rank and sales highlights its potential to capture more market share if it continues to adapt effectively.
Notable Products
In November 2024, the top-performing product from Holiday was the Golden Hour Distillate H-Bar Disposable (1g) in the Vapor Pens category, maintaining its consistent number one ranking from previous months with sales reaching 9,600 units. Following closely, the Happy Camper Distillate H-Bar Disposable (1g) also retained its second-place position, showing a notable increase in sales to 8,780 units. The Leisure Distillate H-Bar Disposable (1g) continued to hold the third spot, with sales figures rising to 5,572 units. The THC/CBG 2:1 Airplane Mode Hybrid Distillate H-Bar Disposable (1g) remained stable in fourth place, while the Happy Camper Distillate H-Bar Disposable (0.5g) re-entered the rankings in fifth place. Overall, the rankings for these top products have remained consistent, highlighting a stable demand for Holiday's Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
