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Jan-2025
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Overview
Market Insights Snapshot
Honey Green has shown notable progress in the Missouri market, particularly in the Flower category. Over the span from October 2024 to January 2025, Honey Green's ranking improved from 42nd to 29th, indicating a strong upward trajectory. This positive movement is supported by a significant increase in sales, with January 2025 sales figures reaching $343,568, highlighting a growing consumer preference for their products. However, it's important to note that in October and November 2024, Honey Green was not within the top 30 brands, suggesting that while there has been recent success, earlier performance was less competitive.
In the Pre-Roll category, Honey Green's presence in Missouri was not as prominent initially, as they did not appear in the top 30 rankings until December 2024. By January 2025, they secured the 37th spot, demonstrating a gradual yet promising entry into this segment. Despite their late entry, the brand managed to increase its sales from $62,933 in December 2024 to $69,019 in January 2025, reflecting a positive response from the market. This suggests that while Honey Green may have initially struggled to capture significant market share in the Pre-Roll category, they are beginning to gain traction and could potentially improve their standings in the coming months.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Honey Green has demonstrated a notable upward trajectory in its market position from October 2024 to January 2025. Starting at rank 42 in October, Honey Green climbed to rank 29 by January, indicating a significant improvement in its competitive standing. This positive shift is underscored by a consistent increase in sales, suggesting a growing consumer preference for Honey Green's offerings. In contrast, Willie's Reserve showed fluctuating ranks, peaking at 31 in January after dropping to 49 in November, while Cloud Cover (C3) maintained a more stable presence, hovering around the mid-20s. CAMP Cannabis experienced a decline from rank 23 in October to 28 in January, and Southern Social Cannabis Club peaked at rank 21 in December but fell back to 30 by January. These dynamics highlight Honey Green's successful strategies in capturing market share and suggest potential for continued growth against its competitors in the Missouri Flower market.
Notable Products
In January 2025, the top-performing product for Honey Green was Marilyn Monroe (3.5g) in the Flower category, rising to the number 1 rank with sales reaching 2,206 units. RS-11 (Bulk) also performed well, securing the number 2 spot, while Genie Juice (Bulk) followed closely in third place. Gruntz (3.5g) experienced a resurgence, climbing to the fourth position from being unranked in previous months. Marilyn Monroe Pre-Roll (1g) saw a decline, moving down to fifth place from its previous second position in December 2024. These shifts indicate a strong consumer preference for bulk flower products in the current month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
