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Jan-2025
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Overview
Market Insights Snapshot
Honeybee has demonstrated a notable presence in the Missouri edibles market, although there has been a slight decline in their rankings over the months. Starting strong with a rank of 7 in October 2024, Honeybee experienced a gradual drop to 12 by January 2025. This downward trend in rankings suggests increased competition or shifts in consumer preferences within the state. Despite the drop in rank, Honeybee maintained its position within the top 12, indicating a solid footing in the Missouri edibles category. However, the decline in sales from over $620,000 in October to approximately $418,000 in January is a trend worth monitoring for potential underlying causes.
Interestingly, Honeybee's performance in other states or provinces is not mentioned, which could imply that the brand either does not have a presence or is not within the top 30 in those markets. This absence in other regions might suggest a strategic focus on the Missouri market or perhaps challenges in expanding their footprint. The brand's ability to maintain a competitive position in Missouri's edibles category, despite the drop in rank, highlights the importance of regional market dynamics and consumer loyalty. It would be prudent to observe if Honeybee can stabilize or improve its ranking in the coming months, as well as any potential efforts to broaden its market reach beyond Missouri.
Competitive Landscape
In the Missouri edible market, Honeybee has experienced notable fluctuations in its ranking and sales, which highlight both challenges and opportunities in the competitive landscape. Over the four-month period from October 2024 to January 2025, Honeybee's rank shifted from 7th to 12th, indicating a slight decline in its competitive position. This drop contrasts with the upward trajectory of DOSD Edibles, which improved its rank from 19th to 10th, suggesting a strong market performance that could be drawing customers away from Honeybee. Meanwhile, Curio Wellness and Tsunami have shown more stable rankings, with Curio Wellness improving from 16th to 14th and Tsunami maintaining a close range between 10th and 15th. Notably, Kosmik Brands experienced a significant drop from 6th to 18th in November, before rebounding to 11th in January, indicating volatility that could be advantageous for Honeybee if leveraged strategically. Overall, while Honeybee's sales remained relatively stable, the competitive dynamics suggest a need for strategic adjustments to regain its higher ranking amidst the shifting market landscape.
Notable Products
In January 2025, the top-performing product for Honeybee was Grape Soda Gumdrops 20-Pack (100mg), climbing to the number one rank from fifth place in December 2024. Blood Orange Strawberry High Potency Gumdrops 20-Pack (300mg) followed closely, ranking second with a notable sales figure of $1,557. Sour Raspberry Lemonade Gumdrops 20-Pack (100mg) made a significant entry into the top three, securing the third position. Consistently maintaining its fourth position, CBD/THC 1:1 Sour Watermelon Passionfruit Gumdrops 20-Pack (100mg CBD, 100mg THC) showed stable performance over the months. Blood Orange Strawberry Gumdrops 20-Pack (100mg) saw a drop to fifth place, after previously holding the top spot in November 2024.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
