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Dec-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Host has demonstrated varied performance across different states and categories. In Colorado, the brand has shown resilience in the Flower category. Although it experienced a dip in rankings from September to November, Host made a notable comeback in December, climbing back to the 21st position. This upward movement in December suggests a strategic adjustment or market acceptance that has positively impacted its standing. However, it's worth noting that Host did not appear in the top 30 brands in any other state or category for the months analyzed, which might indicate a focus or challenge in expanding beyond its current stronghold.
Examining the sales data reveals that despite fluctuations in rankings, Host's sales figures in Colorado exhibited a pattern of decline from September through November, followed by a recovery in December. This trend suggests that while Host faced challenges in maintaining its sales momentum, it managed to regain traction towards the year's end. The brand's ability to rebound in December could be attributed to seasonal factors or effective marketing strategies. However, the absence of Host in the top 30 for other states and categories raises questions about its market penetration and brand presence outside of Colorado, hinting at potential areas for growth or strategic realignment.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Host has shown a notable improvement in its ranking from December 2024, climbing to 21st position after being ranked 29th in November. This upward trend indicates a positive shift in Host's market presence, contrasting with its earlier lower ranks. Meanwhile, LoCol Love (TWG Limited) and Bloom County experienced fluctuations, with LoCol Love consistently ranking outside the top 20 and Bloom County dropping to 23rd in November before recovering to 19th in December. Hummingbird has shown a steady performance, achieving a 20th rank in December, while Del Mundo surged to 18th in November but fell slightly to 22nd in December. Host's recent rank improvement, despite its lower sales figures compared to some competitors, suggests a strategic positioning that could be capitalized on for further growth in the upcoming months.
Notable Products
In December 2024, Quattro Kush Popcorn (1g) emerged as the top-performing product for Host, achieving the number one rank with impressive sales of 3917 units. Quattro Kush (1g) maintained a strong presence, securing the second position, having previously held the top spot in October 2024. Gelato Cake (Bulk) climbed to the third rank from its fifth position in October, showcasing a positive trend in its performance. Paradise Peach (Bulk) experienced a slight decline, moving from third in November to fourth in December. Quattro Kush (3.5g) made its debut in the rankings, capturing the fifth position, indicating a growing interest in this product size.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
