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Oct-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Host has shown a notable upward trajectory in the Flower category. Starting from a rank of 31 in July 2024, the brand climbed to the 19th position by October 2024. This steady ascent is indicative of Host's growing popularity and market penetration in the Colorado Flower segment. The consistent improvement in rankings over these months suggests effective strategies or product offerings that resonate well with consumers. It's worth noting that breaking into the top 30 is a significant milestone, as being outside this range often means lower visibility and market share.
While Host has made impressive strides in Colorado, the brand's performance in other states or provinces remains to be explored. The absence of rankings in other regions might imply that Host has yet to establish a strong foothold outside of Colorado, or it may simply not have reached the top 30 in those markets. This presents both a challenge and an opportunity for Host to expand its influence. A deeper dive into specific strategies that have worked in Colorado could provide valuable insights for potential growth in other markets.
```Competitive Landscape
In the competitive landscape of the Colorado flower market, Host has demonstrated a notable upward trajectory in rank over recent months, moving from 31st in July 2024 to 19th by October 2024. This improvement in rank suggests a positive reception and increasing market presence, contrasting with brands like 710 Labs, which saw a decline from 11th to 18th over the same period. Meanwhile, Super Farm and LoCol Love (TWG Limited) have shown fluctuating ranks, with Super Farm maintaining a relatively stable position around the mid-teens, while LoCol Love re-entered the top 20 in September. Host's consistent sales growth, particularly in October, indicates a strengthening brand loyalty and market strategy, positioning it favorably against competitors like Boulder Built, which also saw a rank improvement but with more volatile sales figures.
Notable Products
In October 2024, Quattro Kush (1g) emerged as the top-performing product for Host, climbing from second place in September to secure the number one spot with sales figures reaching 8,683. Miracle Alien Cookies (Bulk) maintained its strong performance, holding steady at the second position despite a slight sales increase. Quattro Kush (Bulk) showed significant improvement, advancing from fifth in August to third in October. The new entry, Quattro Kush (3.5g), debuted at the fourth position, indicating strong market reception. Cap Junky (Bulk) also made its way into the top five, ranking fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
