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Nov-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Host has shown a consistent upward trajectory in the Flower category rankings over the past few months. Starting from the 28th position in August 2024, Host has climbed up to the 24th position by November 2024. This steady improvement suggests a growing market presence and possibly increased consumer preference for Host's flower products in Colorado. The brand's sales figures reflect a slight dip in November compared to October, but the overall ranking improvement indicates that Host is gaining a stronger foothold in the competitive landscape of the Colorado cannabis market.
Interestingly, Host's absence from the top 30 rankings in other states and categories might raise questions about its market strategy and product appeal outside of Colorado. This lack of presence could be seen as a missed opportunity or a potential area for growth, depending on the brand's future plans. The focus on Colorado might be strategic, allowing Host to consolidate its strengths before exploring expansion opportunities. Observing how Host navigates these challenges and opportunities in the coming months will be crucial for understanding its broader market strategy and potential growth avenues.
Competitive Landscape
In the competitive landscape of the Colorado flower market, Host has shown a steady improvement in its ranking, climbing from 28th place in August 2024 to 24th in November 2024. This upward trend indicates a positive momentum in sales performance, although Host remains outside the top 20 brands. In contrast, Bloom County experienced a decline, dropping from 19th to 23rd place over the same period, suggesting a potential opportunity for Host to capture market share from competitors facing challenges. Meanwhile, Antero Sciences demonstrated volatility, with a significant jump to 11th place in October before falling back to 22nd in November, highlighting the dynamic nature of the market. Kind Love and BULK Cannabis Co also showed fluctuations, with Kind Love dropping out of the top 20 in September and BULK Cannabis Co making a notable climb to 25th by November. These shifts underscore the competitive pressures and opportunities for Host to further enhance its market position in Colorado's flower category.
Notable Products
In November 2024, the top-performing product for Host was Ghost Train Haze (1g) in the Flower category, reclaiming its number one position with sales reaching 5605 units. Ghost Train Haze Popcorn (1g) followed closely in second place, showing strong market entry performance. Slurricane (Bulk) secured the third spot, indicating a robust demand for bulk purchases. Ghost Train Haze (3.5g) and Minx (3.5g) rounded out the top five, both making notable appearances for the first time. Compared to previous months, Ghost Train Haze (1g) surged back to the top, highlighting a significant increase in popularity and sales for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
