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Sep-2024
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Overview
Market Insights Snapshot
In the state of Washington, Hot Shotz has consistently maintained its position in the Beverage category, holding steady at the 8th rank from June through September 2024. This stability suggests a strong foothold in the market, with sales showing a gradual increase from $102,545 in June to $111,948 in September. This upward trend in sales, despite maintaining the same rank, indicates a growing consumer base or increased consumption per customer. The brand's ability to retain its position over several months highlights its competitive pricing or unique product offering that resonates well with consumers in Washington.
While Hot Shotz has demonstrated consistency in Washington, the absence of rankings in other states or provinces suggests that the brand may not have a significant presence or is still in the early stages of market penetration outside of Washington. This lack of presence in the top 30 rankings in other regions could be a point of concern or an opportunity for expansion, depending on the strategic goals of the brand. The data indicates that Hot Shotz might benefit from exploring new markets or enhancing its marketing strategies to increase visibility and competitiveness in other states or provinces.
Competitive Landscape
In the competitive landscape of the beverage category in Washington, Hot Shotz has maintained a steady position, consistently ranking 8th from June to September 2024. This stability in rank suggests a solid foothold in the market, although it trails behind brands like Agro Couture and Constellation Cannabis, which have consistently held higher ranks at 6th and 7th, respectively. Despite this, Hot Shotz has shown a positive trend in sales, with a gradual increase from June to September, indicating a growing consumer base or increased purchase frequency. Meanwhile, Blaze Soda experienced a slight decline in rank from 9th to 10th, and Ratio improved its position from 13th to 9th, showcasing dynamic shifts in consumer preferences within the market. These insights highlight the importance for Hot Shotz to continue innovating and expanding its market presence to climb higher in the rankings and capitalize on its upward sales trajectory.
Notable Products
In September 2024, the top-performing product for Hot Shotz was the Blue Raspberry Energy Drink (100mg THC, 2oz) in the Beverage category, maintaining its consistent number one rank across the past four months with a notable sales figure of 3,407 units. The CBD/THC 1:1 Watermelon Energy Drink (100mg CBD, 100mg THC, 2oz) also held steady in second place, showing a strong increase in sales. The Green Apple Energy Drink (100mg THC, 2oz) improved its position from fourth in July back to third place in September. The Fruit Punch Energy Drink (100mg THC, 2oz) saw a slight drop in ranking from third in July to fourth in September. Meanwhile, the Cherry Energy Drink (100mg THC, 2oz) consistently remained in fifth place throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
