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Jan-2025
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Overview
Market Insights Snapshot
Hot Shotz has shown a steady performance in the beverage category within the state of Washington. Maintaining a consistent rank of 8th place from October to December 2024, the brand managed to climb to 7th place in January 2025. This upward movement is indicative of a positive trend, as their sales figures also increased from $114,237 in October to $151,222 in January. The stability in their ranking and the gradual increase in sales suggest that Hot Shotz is solidifying its presence in the Washington beverage market, which could be a signal of growing consumer preference or effective marketing strategies.
However, it is important to note that Hot Shotz did not appear in the top 30 rankings for other states or categories, which might indicate a more focused or limited market presence outside of Washington's beverage segment. This absence from other rankings can be seen as a potential area for growth or a strategic decision to concentrate resources on a specific market. Observing how Hot Shotz navigates this scenario could provide insights into their broader market strategy and potential future expansions. Such data points highlight both the brand's current strengths and areas where there might be room for development or increased competition.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Hot Shotz has demonstrated a promising upward trajectory, moving from 8th to 7th place from December 2024 to January 2025. This shift in rank is indicative of a significant increase in sales, with Hot Shotz experiencing a notable surge in January 2025. Despite this progress, Hot Shotz remains behind Mary Jones, which consistently holds the 5th position, and Agro Couture, maintaining a steady 6th place. Meanwhile, Constellation Cannabis experienced a slight decline in rank, dropping from 7th to 8th, potentially benefiting Hot Shotz's rise. The consistent presence of Ratio (WA) in 9th place further highlights the competitive nature of this market segment. These dynamics suggest that while Hot Shotz is gaining momentum, there is still room for strategic growth to surpass key competitors.
Notable Products
In January 2025, Hot Shotz's top-performing product was the Blue Raspberry Energy Drink (100mg THC, 2oz) in the Beverage category, maintaining its number one rank from the previous months with a notable sales figure of 6,524 units. The CBD/THC 1:1 Watermelon Energy Drink (100mg CBD, 100mg THC, 2oz) also held steady at the second position, consistently performing well across the months. The Dragon Fruit Energy Shot (100mg THC, 2oz) saw an improvement, climbing to the third rank from fifth in December 2024. Meanwhile, the Green Apple Energy Drink (100mg THC, 2oz) remained stable at the fourth position, showing a gradual increase in sales. The Fruit Punch Energy Drink (100mg THC, 2oz) slipped to the fifth rank from third in December, indicating a slight dip in its performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
