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Dec-2024
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Overview
Market Insights Snapshot
Hot Sugar has demonstrated notable consistency and growth in the Edible category across several states. In Washington, the brand has maintained a strong presence, consistently ranking third in the Edible category from October through December 2024. This stability in ranking, coupled with a steady increase in sales, reflects a robust market position. The brand's sales figures in Washington have shown a clear upward trajectory, with December 2024 sales reaching over one million dollars, indicating strong consumer demand and effective market strategies. However, it's worth noting that in other states, Hot Sugar does not appear in the top 30 rankings, which suggests potential areas for market expansion or strategic improvement.
The performance of Hot Sugar in the Edible category highlights its competitive edge in Washington, but also underscores the challenges it faces in other regions where it doesn't rank in the top 30. This disparity suggests that while Hot Sugar has successfully captured a significant market share in Washington, there is room for growth in other states where its presence is not as prominent. The brand's ability to maintain a top-three ranking in Washington despite increasing competition is commendable, but expanding its reach to other states could further enhance its market position and overall brand equity.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Hot Sugar has demonstrated a consistent performance, maintaining its rank at third place from October to December 2024. This stability in ranking indicates a solid market presence amidst fierce competition. Notably, Wyld continues to dominate the category, holding the top position throughout the period, which suggests a significant lead in market share. Meanwhile, Green Revolution consistently ranks second, indicating a strong foothold just above Hot Sugar. Despite these formidable competitors, Hot Sugar's sales trajectory shows a positive trend, with December sales surpassing those of Craft Elixirs and Journeyman, who fluctuate between fourth and fifth positions. This upward sales momentum for Hot Sugar suggests potential for growth and an opportunity to challenge higher-ranked brands in the future.
Notable Products
In December 2024, the top-performing product from Hot Sugar was the Sour Watermelon Fruit Drop 10-Pack (100mg), maintaining its first-place ranking from September and November, with sales reaching 7032 units. The CBN:THC 1:1 Huckleberry Gummies 10-Pack (100mg CBN, 100mg THC) secured the second spot, consistently holding this position for three out of the last four months. Peach Mango Fruit Drop 10-Pack (100mg) remained steady in third place, showing a gradual increase in sales over the months. Blue Raspberry Fruit Drop 10-Pack (100mg) and Green Apple Fruit Drop 10-Pack (100mg) also maintained their respective fourth and fifth positions throughout the period. This consistency in rankings suggests a stable consumer preference for these products within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
