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Nov-2024
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Overview
Market Insights Snapshot
Hot Sugar has shown a consistent performance in the Edible category within the state of Washington. Over the months from August to November 2024, the brand maintained a strong presence, consistently ranking within the top four. Notably, Hot Sugar held the third position in August, October, and November, with a slight dip to fourth place in September. This suggests a stable market presence with a potential upward trend, as indicated by the increase in sales from September to November. The brand's ability to rebound back to the third position by October and sustain it in November reflects positively on its market resilience and consumer appeal in Washington.
While Hot Sugar's performance in Washington's Edible category is commendable, it's worth noting that if the brand does not appear in the top 30 in other states or categories, this could either highlight areas for growth or indicate a focused strategy within Washington. The absence of rankings in other regions could suggest untapped potential or a deliberate concentration on maintaining a stronghold in Washington. The brand's consistent ranking within the top tier in Washington's Edible category, however, underscores its competitive edge and the potential to leverage this success for broader geographical expansion or category diversification in the future.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Hot Sugar has maintained a steady presence, consistently ranking third in August and October 2024, and fourth in September 2024, before reclaiming the third spot in November 2024. This stability in rank is notable given the competitive pressure from leading brands such as Wyld, which has dominated the top position throughout the period, and Green Revolution, which consistently held the second spot. Despite fluctuations in sales, with a dip in September, Hot Sugar's sales rebounded significantly in November, indicating a positive trend. The brand faces close competition from Craft Elixirs and Journeyman, both of which have shown resilience in maintaining their ranks, but Hot Sugar's ability to regain its position suggests a strong market presence and potential for growth in the upcoming months.
Notable Products
In November 2024, the top-performing product for Hot Sugar was the Sour Watermelon Fruit Drop 10-Pack (100mg), maintaining its leading position with a notable sales figure of 6683. The CBN:THC 1:1 Huckleberry Gummies 10-Pack (100mg CBN, 100mg THC) held steady in the second position, showcasing consistent demand. Peach Mango Fruit Drop 10-Pack (100mg) remained third, with Blue Raspberry and Green Apple Fruit Drop 10-Packs (100mg) following in fourth and fifth positions respectively. The rankings have shown remarkable stability over the months with Sour Watermelon reclaiming the top spot after slipping to second in October. This consistency suggests a strong consumer preference for these particular edible products from Hot Sugar.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
