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Sep-2024
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Overview
Market Insights Snapshot
In the state of Washington, Hot Sugar has demonstrated a consistent presence within the Edible category. Over the months from June to September 2024, the brand maintained a steady rank of 3rd place through the summer months, before slipping slightly to 4th in September. This minor drop in ranking, despite a steady increase in sales, suggests a competitive market where even small shifts in consumer preference can impact brand standings. The brand's ability to remain in the top tier throughout this period is indicative of a strong product offering and consumer loyalty within the Edible category.
Hot Sugar's performance in other states or categories is not detailed in the available data, which could imply that the brand has not yet broken into the top 30 in those areas. This absence highlights potential growth opportunities for Hot Sugar, particularly if they aim to expand their market presence beyond Washington or diversify their product offerings. The brand's strategy moving forward might involve leveraging their stronghold in the Washington Edible market as a springboard for broader market penetration. Such a strategy could help them capture more market share and improve their rankings in other regions or categories.
Competitive Landscape
In the competitive landscape of the edible category in Washington, Hot Sugar experienced a slight decline in rank from third to fourth place between August and September 2024. Despite this, Hot Sugar's sales showed a consistent upward trend, indicating a robust market presence. The brand was outperformed by Green Revolution, which maintained a steady second-place rank throughout the period, and Craft Elixirs, which climbed from fourth to third place by September. Meanwhile, Journeyman remained stable at fifth place, suggesting that Hot Sugar's primary competition is with the top three brands. This competitive dynamic highlights the importance for Hot Sugar to innovate and differentiate its offerings to regain its previous rank and capture a larger market share.
Notable Products
In September 2024, Hot Sugar's top-performing product was the Sour Watermelon Fruit Drop 10-Pack (100mg) in the Edible category, maintaining its consistent number one ranking for four consecutive months with sales of 5,973 units. The CBN:THC 1:1 Huckleberry Gummies 10-Pack (100mg CBN, 100mg THC) also held steady at the second position, showing an increase in sales compared to previous months. The Peach Mango Fruit Drop 10-Pack (100mg) continued to rank third, although its sales slightly dipped from August. Blue Raspberry Fruit Drop 10-Pack (100mg) remained in fourth place, with a small increase in sales from the previous month. Notably, the Sour Strawberry Kiwi Fruit Drop 10-Pack (100mg) debuted in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
