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Nov-2024
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Overview
Market Insights Snapshot
Howl's has shown a consistent presence in the Massachusetts market, particularly in the Tincture & Sublingual category. Over the past few months, the brand maintained its position at rank 5 from August through October, before slightly improving to rank 4 in November. This upward movement indicates a positive reception and growing demand for their products in this category. Despite a slight dip in sales from August to October, Howl's managed to stabilize in November, suggesting effective strategies in maintaining consumer interest and market share.
While Howl's performance in Massachusetts is notable, the absence of their ranking in the top 30 across other states and categories highlights areas for potential growth or concern. This lack of presence in other markets may suggest a strategic focus or limitation in distribution, which could be an opportunity for expansion. Understanding the dynamics of their success in Massachusetts could provide insights into replicating such performance in other regions. The brand's ability to climb in rankings within Massachusetts is a testament to its strong positioning and potential for further growth if similar strategies are employed elsewhere.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Howl's has shown a positive shift in its competitive standing, moving from a consistent 5th place in August through October 2024 to 4th place in November 2024. This upward movement suggests a strengthening market presence, despite a slight decline in sales from August to October, which stabilized in November. Notably, Levia maintained a steady 3rd place ranking throughout this period, indicating a robust position with higher sales figures compared to Howl's. Meanwhile, Treeworks experienced a slight dip from 1st to 2nd place between September and October, yet still commanded significantly higher sales. Doctor Solomon's remained static in 6th place, with sales dropping notably in October, which may have contributed to Howl's improved rank. These dynamics highlight Howl's potential to further capitalize on its upward trajectory in a competitive market landscape.
Notable Products
In November 2024, Howl's Daytime Max Tincture (500mg) maintained its position as the top-performing product in the Tincture & Sublingual category, with sales reaching 177 units. The Anytime Tincture (500mg THC, 1/3oz) saw a notable rise, climbing from third to second place, indicating a significant increase in demand with sales jumping to 100 units. The Nighttime Tincture (500mg), which previously held the top spot in August and September, dropped to third place in November, reflecting a decline in sales momentum. Meanwhile, the CBD/THC 1:1 Tincture (250mg CBD, 250mg THC, 1/3oz) remained consistent in fourth place throughout the months, showing steady but modest sales. The Nighttime Tincture (70mg THC, 1/3oz) improved its rank from fifth to fourth, suggesting a slight uptick in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
