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Oct-2024
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Overview
Market Insights Snapshot
Howl's has shown a consistent presence in the Tincture & Sublingual category in Massachusetts, maintaining a steady rank of 5th place from July to October 2024. Despite holding this position, there is a noticeable decline in sales figures over the months, with a drop from $47,348 in July to $30,779 in October. This consistent ranking suggests a strong brand loyalty or market positioning, even as sales numbers fluctuate. However, the decrease in sales could indicate increased competition or changing consumer preferences within the state.
In other states and categories, Howl's performance is less visible, as they do not appear in the top 30 brands, indicating either a limited market penetration or different competitive dynamics. The absence from these rankings could be seen as an area for potential growth or a challenge in scaling their presence beyond Massachusetts. The brand's focus on maintaining a stronghold in their current category and state might be a strategic choice, but exploring opportunities in other markets could offer avenues for expansion and increased revenue.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Howl's has maintained a consistent rank of 5th place from July to October 2024. This stability in ranking suggests a steady presence in the market, although it faces significant competition from brands like Levia, which consistently holds the 3rd rank, and Treeworks, which has dominated the top position before slipping slightly to 2nd place in October. Despite Howl's stable ranking, its sales have shown a downward trend over these months, indicating potential challenges in maintaining market share against these strong competitors. Meanwhile, Doctor Solomon's maintains a consistent 6th rank, closely trailing Howl's, while Sip reappeared in the rankings in October after missing September, suggesting fluctuating market dynamics that could impact Howl's future positioning.
Notable Products
In October 2024, Nighttime Tincture (500mg) maintained its position as the top-performing product for Howl's, with sales reaching 125 units. The Daytime Tincture (500mg) also held its consistent second place throughout the months from July to October. Anytime Tincture (500mg THC, 1/3oz) remained in third place, despite a slight decline in sales. Notably, the CBD/THC 1:1 Tincture (250mg CBD, 250mg THC, 1/3oz) improved its ranking from fifth in September to fourth in October, indicating a resurgence in demand. Anytime 2x Double Strength Tincture (140mg THC, 1/3oz) experienced a drop to fifth place, reflecting a decrease in consumer interest compared to the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
