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Dec-2024
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Overview
Market Insights Snapshot
Howl's has shown a consistent performance in the Tincture & Sublingual category within Massachusetts, maintaining a strong presence among the top brands. Over the months from September to December 2024, the brand has maintained its ranking in the top five, with a slight improvement from fifth to fourth position in November, which they sustained through December. This indicates a stable consumer base and effective market strategies that have allowed Howl's to hold onto its ranking despite a slight decrease in sales from October to December. The brand's ability to remain in the top five suggests strong competition in this category, and Howl's resilience in maintaining its rank is noteworthy.
While Howl's has demonstrated solid performance in Massachusetts, the absence of ranking data for other states or provinces in the top 30 for the same period could imply either a limited geographical reach or stronger competition in other regions. This lack of presence in the top 30 elsewhere could be a strategic area for growth or an indication of regional market dynamics that differ from those in Massachusetts. The brand's consistent performance in one state could serve as a foundation for exploring expansion opportunities or refining product offerings to capture a broader market share across different regions.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Howl's has demonstrated a steady performance, maintaining its position in the top five throughout the last quarter of 2024. Notably, Howl's improved its rank from 5th to 4th place in November and December, despite a slight decline in sales during this period. This shift in rank can be attributed to the absence of Doctor Solomon's from the top 20 in November, which allowed Howl's to climb higher. Levia consistently held the 3rd position with increasing sales, while Treeworks remained a dominant leader, although it briefly dropped to 2nd place in October. The entry of HALO by Rebelle into the rankings in December at 7th place suggests a dynamic market environment where Howl's must continue to innovate and adapt to maintain its competitive edge.
Notable Products
In December 2024, Howl's top-performing product was Daytime Max Tincture (500mg) in the Tincture & Sublingual category, maintaining its number one rank from the previous months, despite a slight dip in sales to 130 units. Anytime Tincture (500mg THC, 1/3oz) held steady at the second position, showing a positive trend with increasing sales from November to December. Nighttime Tincture (500mg) consistently ranked third, though it has seen a decline in sales from September. CBD/THC 1:1 Tincture (250mg CBD, 250mg THC, 1/3oz) remained in fourth place throughout the last four months, but its sales figures notably doubled from November to December. Lastly, Nighttime Tincture (70mg THC, 1/3oz) stayed in fifth place, with stable sales figures mirroring those of October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
