.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Massachusetts, Howl's has consistently maintained its position as a top contender in the Tincture & Sublingual category, holding steady at rank 5 from June through September 2024. This stability in ranking suggests a solid customer base and a reliable market presence. Despite fluctuations in monthly sales figures, the brand's ability to remain in the top 5 indicates effective brand loyalty and possibly a strong distribution network. Such consistency is noteworthy, especially in a competitive market where maintaining a top position often requires strategic marketing and product innovation.
However, it is important to note that Howl's does not appear in the top 30 rankings for any other categories or states, which might suggest either a focused strategy on their part or potential areas for growth and expansion. The absence of Howl's from other category rankings could be viewed as a missed opportunity to diversify their product offerings and market reach. For stakeholders and potential investors, this could signal a need for strategic evaluation to explore untapped segments or regions, potentially expanding beyond their current stronghold in Massachusetts.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, Howl's consistently held the 5th rank from June to September 2024, indicating a stable position amidst competitive pressures. Despite this steadiness, Howl's faces significant competition from brands like Levia and Good Feels Inc, which maintained higher ranks at 3rd and 2nd respectively throughout the same period. Notably, Good Feels Inc demonstrated robust sales figures, consistently outperforming Howl's by a substantial margin, while Levia experienced a decline in sales by September. Meanwhile, Doctor Solomon's maintained a steady 6th rank, closely trailing Howl's, suggesting potential for competitive shifts. The absence of Sip from the rankings in June, followed by a stable 7th position in subsequent months, highlights a dynamic market landscape where Howl's must navigate both upward and downward pressures to maintain or improve its standing.
Notable Products
In September 2024, the top-performing product for Howl's was the Nighttime Tincture (500mg) in the Tincture & Sublingual category, maintaining its position as the number one ranked product for the fourth consecutive month with sales of 120 units. The Daytime Tincture (500mg) followed closely as the second-ranked product, consistent with its ranking from the previous two months. The Anytime Tincture (500mg THC, 1/3oz) remained steady in the third position, showing no change in its ranking since June 2024. Meanwhile, the Anytime 2x Double Strength Tincture (140mg THC, 1/3oz) held onto the fourth spot, having improved from its fifth position in June and July. The CBD/THC 10:1 High CBD Tincture (500mg CBD, 50mg THC, 1/3oz) was ranked fifth, re-entering the rankings after missing data for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
