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Aug-2024
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Overview
Market Insights Snapshot
Humboldt Terp Council has shown a consistent presence in the California concentrates market, although their rankings have seen a slight decline over the summer months. Starting at rank 21 in May 2024, the brand gradually moved down to rank 26 by August 2024. This downward trend is accompanied by a noticeable decrease in sales, from $193,294 in May to $129,021 in August. While the brand remains within the top 30, the declining trend in both rank and sales volume could be a point of concern, indicating potential challenges in maintaining market share.
Interestingly, Humboldt Terp Council did not appear in the top 30 brands in any other state or category during this period, which could be seen as a missed opportunity for broader market penetration. This limitation in geographical presence might suggest a need for strategic expansion or increased marketing efforts outside of California. Despite these challenges, the brand's consistent ranking within the top 30 in the California concentrates category indicates a loyal customer base and a solid product offering that could be leveraged for growth in other markets.
Competitive Landscape
In the competitive landscape of California's concentrates category, Humboldt Terp Council has shown a relatively stable but slightly declining trend in rank over the past few months, moving from 21st in May 2024 to 26th in August 2024. This indicates a need for strategic adjustments to regain market position. Meanwhile, Creme De Canna experienced significant fluctuations, dropping out of the top 20 in June and July but recovering to 24th in August, which could suggest a volatile but resilient market presence. Kalya also showed variability, with a notable improvement from 47th in June to 27th in August. Lime maintained a stronger position overall, despite a slight decline, ranking 15th in May and 25th in August. Lastly, Clsics demonstrated a consistent upward trend, moving from 44th in May to 28th in August. These dynamics highlight the competitive pressures and opportunities for Humboldt Terp Council to innovate and differentiate its offerings to improve its market standing.
Notable Products
In August 2024, Rainbow Belts Live Resin (1g) from Humboldt Terp Council took the top spot in the product rankings for the month, despite a slight dip in sales to 567 units. GMO Cookies Live Rosin (1g) moved to second place, experiencing a significant drop in sales from July's 1156 units to 462 units in August. Original Glue Live Resin Sugar (1g) climbed to third place, with sales figures at 441 units. Zreals Live Resin Sugar (1g) secured the fourth position, maintaining steady sales at 410 units. Papaya Live Rosin (1g) dropped to fifth place, witnessing a notable decline in sales to 315 units from the previous month's 820 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
