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Dec-2024
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Overview
Market Insights Snapshot
Hummingbird has shown notable performance improvements in the Flower category within the state of Colorado. Over the last few months of 2024, the brand has climbed from the 28th position in September to the 20th by December. This upward trajectory indicates a strengthening presence in the Colorado market, suggesting that their strategy or product offerings are resonating well with consumers. The fact that Hummingbird maintained a consistent 24th rank in both October and November before moving up further in December highlights a stable yet progressive growth pattern. This is a positive sign for the brand's future potential in the Flower category, as it continues to solidify its market position.
While Hummingbird's rise in Colorado is commendable, it is also important to note the brand's absence from the top 30 rankings in other states and categories, which could indicate areas for potential growth or strategic realignment. The absence from these rankings might suggest that Hummingbird's current market strategies are highly localized or that they face stiffer competition in other regions or categories. However, given their success in Colorado's Flower category, there could be opportunities to leverage this momentum and explore similar strategies in other markets to enhance their overall brand footprint. As the cannabis industry continues to evolve, monitoring these shifts and adapting accordingly will be crucial for Hummingbird to maintain and expand its market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Hummingbird has shown notable resilience and growth in its market position. Over the last four months, Hummingbird has climbed from a rank of 28 in September 2024 to 20 by December 2024, indicating a positive trajectory amidst fluctuating sales figures. In comparison, Bloom County experienced a decline, dropping from 14th to 19th place, with a significant decrease in sales from October to December. Meanwhile, LEIFFA has steadily improved its rank, moving from 24th to 18th, showcasing a consistent increase in sales. Host, although initially ranked lower, has also shown improvement, ending December at 21st place. Interestingly, Del Mundo made a remarkable leap from 39th in September to 18th in November, before settling at 22nd in December. These dynamics suggest that while Hummingbird is gaining ground, it faces stiff competition from brands like LEIFFA and Del Mundo, which are also advancing in rank and sales.
Notable Products
In December 2024, Hummingbird's top-performing product was Alpha Blue (3.5g) in the Flower category, securing the number one rank with sales of 682 units. Crosswalker (3.5g), also in the Flower category, followed closely in second place. Lost Tribe (14g), another Flower product, achieved the third rank. Durban Kush Pre-Roll (1g) and Durban Kush (3.5g) rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, Alpha Blue (3.5g) maintained a strong lead, while Crosswalker (3.5g) and Lost Tribe (14g) showed consistent performance, and Durban Kush products climbed in rankings, indicating a growing preference among consumers.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
