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Nov-2024
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Overview
Market Insights Snapshot
Hummingbird has shown a notable upward trajectory in the Flower category within Colorado. The brand's rank improved significantly from 29th in August 2024 to 16th by November 2024, indicating a strong performance and growing consumer preference. This positive movement is underscored by a steady increase in sales, with November's figures surpassing those of previous months. However, in the Pre-Roll category, Hummingbird did not break into the top 30, with rankings fluctuating outside this range, peaking at 69th in November. This contrast highlights a disparity in the brand's category performance within the same market, suggesting areas for potential growth and strategic focus.
While Hummingbird's ascent in the Flower category in Colorado is commendable, the brand's struggle to make a mark in the Pre-Roll category suggests a need for targeted efforts to enhance their market presence. The absence from the top 30 in the Pre-Roll category could be viewed as a challenge, but it also represents an opportunity for Hummingbird to diversify and strengthen its product offerings. The brand's ability to capitalize on its success in the Flower category could pave the way for improved performance across other categories. Observing these trends provides valuable insights into Hummingbird's market dynamics and potential strategic directions.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Hummingbird has demonstrated a notable upward trajectory in its rankings, moving from 29th place in August 2024 to 16th place by November 2024. This ascent is indicative of a strong growth trend in sales, contrasting with the performance of competitors like 710 Labs, which experienced a decline from 10th to 15th place over the same period. Meanwhile, LIT maintained a relatively stable position, slightly improving from 22nd to 14th, while Del Mundo showed a significant leap from 32nd to 17th. The competitive dynamics suggest that Hummingbird's strategic initiatives are effectively capturing market share, as evidenced by its consistent climb in rankings and sales, positioning it favorably against its peers in the Colorado market.
Notable Products
In November 2024, Crosswalker (Bulk) emerged as the top-performing product for Hummingbird, climbing from the second rank in October to the first, with sales hitting 2247 units. Star Fire Cream (1g) maintained strong performance, ranking second, although it dropped from the top position in September. Banana OG (Bulk) improved its standing to third place, having been fifth in October. Lost Tribe (Bulk) made its debut in the rankings at fourth, while Blue Dream (3.5g) entered the list at fifth place. Overall, the Flower category dominated the top spots with notable shifts in rankings from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
