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Sep-2024
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Overview
Market Insights Snapshot
Hummingbird has shown an impressive upward trajectory in the Colorado market, particularly in the Flower category. Starting from a rank of 30 in June 2024, the brand made significant strides, climbing to rank 20 by September 2024. This positive movement is underscored by a steady increase in sales, indicating a strengthening position and growing consumer preference. The brand's ability to break into the top 30 and then improve its standing highlights its competitive edge and effective market strategies. However, it's noteworthy that Hummingbird was not in the top 30 for the Pre-Roll category during the same period, suggesting room for growth or potential challenges in this segment.
In contrast, the Pre-Roll category did not exhibit the same level of performance for Hummingbird in Colorado. Despite showing some improvement in ranking from June to August 2024, peaking at 53, the brand was unable to maintain its momentum, falling back to 62 by September. This fluctuation could indicate volatility in consumer demand or increased competition within the category. The absence from the top 30 highlights an area where Hummingbird may need to reassess its approach or explore new strategies to capture market share. This contrasting performance across categories provides a nuanced picture of Hummingbird's market dynamics and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Hummingbird has shown a notable upward trajectory in its rankings over the past few months, climbing from 30th in June 2024 to a commendable 20th position by September 2024. This improvement in rank is indicative of a positive trend in sales, as Hummingbird's sales figures have increased significantly, especially from August to September 2024. In comparison, LoCol Love (TWG Limited) also experienced a rise in rank, reaching 18th place in September, but their sales have been more volatile. Meanwhile, Rocky Mountain High showed a consistent upward movement, finishing just ahead of Hummingbird in September. Despite the competitive pressure from brands like Bloom County and Natty Rems, which have fluctuated in their rankings, Hummingbird's steady climb suggests a strengthening market position, potentially driven by strategic marketing efforts or product enhancements.
Notable Products
In September 2024, the top-performing product from Hummingbird was Crosswalker (Bulk) in the Flower category, achieving the number one rank with sales of 1150 units. Super Boof Pre-Roll (1g) maintained its second-place position from August to September, indicating consistent demand. Spritzer (3.5g) entered the rankings at third place, suggesting a strong market entry. Bridgeburn OG (3.5g) experienced a slight decline, moving from third in August to fourth in September. Papaya Cake Pre-Roll (1g) rounded out the top five, debuting in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
