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Aug-2024
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Overview
Market Insights Snapshot
Huxleys has shown a consistent performance in the Capsules category in California, maintaining a steady ranking at 7th place from May through August 2024. This indicates a strong foothold in this category, with sales figures reflecting a positive trend, particularly in June and August where they saw notable increases. However, their performance in the Edible category in California has been more volatile. Although they managed to break into the top 30 in August, they hovered just outside the top 30 for most of the summer, which could be a cause for concern or an opportunity for improvement depending on market dynamics and competitive actions.
The contrasting performance across these categories suggests that while Huxleys has established a solid reputation in the Capsules market, there is room for growth in the Edible segment. Their ability to maintain a top 30 position in Edibles by August indicates potential upward movement, but the fluctuation in rankings and sales points to the need for strategic adjustments. Understanding the competitive landscape and consumer preferences in California could provide further insights into optimizing their product offerings and marketing strategies in the Edible category.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Huxleys has maintained a consistent rank of 7th place from May to August 2024. This stability is notable given the fluctuations seen among other brands. For instance, Emerald Bay Extracts experienced a decline from 3rd to 5th place, which could indicate a potential opportunity for Huxleys to climb the ranks if this trend continues. Meanwhile, Buddies held steady at 6th place, just one rank above Huxleys, suggesting a close competition. On the other hand, Heavy Hitters and Papa & Barkley remained stable at 8th and 9th places respectively, consistently trailing behind Huxleys. This competitive analysis highlights Huxleys' resilience and potential for upward mobility in a dynamic market.
Notable Products
In August 2024, the top-performing product from Huxleys was the THC:CBD:CBN 10:5:5 Sleep Mixed Berry Gummies 10-Pack, maintaining its first-place ranking for four consecutive months with sales of 2,860 units. The Happy Lemonade Capsules 50-Pack continued to hold the second position since June 2024. The THC:CBG:CBD 10:5:3 Sex Passion Fruit Gummies 10-Pack remained steady in third place, mirroring its performance from July 2024. The THC:THCV 5:1 Apple Energy Gummies 10-Pack consistently ranked fourth for two months in a row. A new entry, the CBD/CBG/THC 1:2:4 Passion Fruit Sex Gel-capsules 50-Pack, debuted in fifth place this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
