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Oct-2024
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Overview
Market Insights Snapshot
Huxleys has shown a consistent performance in the California market, particularly in the Capsules category where it maintained a steady rank of 7 from July to October 2024. Despite a slight decline in sales from July to September, there was a minor recovery in October, indicating resilience in this product line. The stability in ranking suggests a strong foothold in this category, even as competition intensifies. However, it's worth noting that the brand did not make it into the top 30 for Edibles in the same state after July, which might indicate a need for strategic adjustments in that segment to regain traction.
In terms of category performance, Huxleys' consistent rank in Capsules contrasts sharply with its trajectory in Edibles, where it fell out of the top 30 by August and continued to decline through October. This downward trend in Edibles could be a signal of either increased competition or changing consumer preferences that the brand needs to address. The absence from the top 30 in the Edibles category highlights a potential area for growth and strategic focus. By analyzing these movements, stakeholders can better understand where Huxleys might concentrate efforts to enhance their market presence and drive future growth.
Competitive Landscape
In the competitive landscape of the California capsules market, Huxleys has maintained a consistent rank of 7th from July to October 2024. This stability in ranking suggests a steady market presence despite a noticeable decline in sales over the same period. In contrast, Kikoko, a leading competitor, consistently ranks higher at 5th place, although it experienced a sales decline, indicating potential market saturation or increased competition. Meanwhile, Buddies holds a stable 6th rank with relatively stable sales, suggesting they are a strong competitor directly above Huxleys. Papa & Barkley and Proof remain behind Huxleys, with ranks of 9th and 10th respectively, indicating that while Huxleys faces pressure from above, it maintains a comfortable lead over these brands. The consistent ranking amidst fluctuating sales highlights the importance for Huxleys to innovate or adjust strategies to improve sales and potentially climb the ranks in this competitive market.
Notable Products
In October 2024, Huxleys' top-performing product was the THC/CBD/CBN 10:5:5 Sleep Mixed Berry Gummies 10-Pack, maintaining its consistent first-place ranking across the past four months, with sales hitting 2,531 units. The THC/CBG/CBD 10:5:3 Sex Passion Fruit Gummies 10-Pack held steady in second place, showcasing its strong market position. Notably, the Happy Lemonade Gummies 10-Pack climbed to third place from fifth in September, indicating a significant rise in consumer preference. The Happy Lemonade Capsules 50-Pack re-emerged in the rankings at fourth place, reflecting a shift in consumer interest towards capsule products. The CBD/CBG/THC 1:2:4 Passion Fruit Sex Gel-capsules maintained a presence in the top five, albeit dropping from third to fifth place as of October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
