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Nov-2024
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Overview
Market Insights Snapshot
In the state of New York, Hysteria has shown a fluctuating performance within the Edible category. The brand maintained its 21st position from August to September 2024, but experienced a drop to the 30th position in October, before slightly improving to the 26th position in November. This movement indicates a volatile presence in the market, suggesting that while Hysteria maintains a foothold, it faces challenges in sustaining its ranking. The decline in sales from August to November, with November seeing sales of $48,358, reflects this struggle, potentially pointing to increased competition or shifts in consumer preferences.
Hysteria's presence in New York highlights both opportunities and challenges in the edible market. The brand's ability to return to the 26th position in November after falling to 30th in October is noteworthy, suggesting some resilience and potential for recovery. However, the absence of a ranking in the top 30 in certain months would be a concern if it were to occur, as it would indicate a significant drop in market presence. The brand's journey through these rankings provides insights into its competitive landscape, offering a glimpse into the dynamic nature of the cannabis market in New York. Further analysis could explore the factors driving these changes and what strategies might help Hysteria stabilize and improve its market position.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Hysteria has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 21 in August 2024, Hysteria maintained its position in September but saw a decline to rank 30 in October before recovering slightly to rank 26 in November. This volatility in rank is mirrored by a significant drop in sales from August to November, suggesting challenges in maintaining its competitive edge. In contrast, Kiva Chocolate consistently improved its rank, moving from outside the top 20 to 24th position by November, indicating a positive growth trajectory. Meanwhile, Nanticoke and Gezoont have shown more stable performances, with Gezoont notably climbing to 25th place in November, surpassing Hysteria. This competitive pressure highlights the need for Hysteria to strategize effectively to regain its previous standing and boost sales in the New York Edible market.
Notable Products
In November 2024, the top-performing product for Hysteria was the Cookies & Cream Chocolate Bar 10-Pack (100mg) in the Edible category, maintaining its first-place rank from previous months despite a decrease in sales to 897 units. The Milk Chocolate Bar 10-Pack (100mg) held steady in second place, showcasing consistent demand. An impressive shift was seen in the Dark Chocolate Bar 10-Pack (100mg), which climbed from fifth to third place, indicating a growing preference among consumers. The Milk Chocolate Bar 10-Pack (70mg) remained in the fourth position, while the Dark Chocolate Bar 10-Pack (70mg) dropped to fifth place. These rankings highlight the continued dominance of the 100mg chocolate bars in the market, with notable changes in consumer preferences for certain flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
