.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of New York, Hysteria has demonstrated a fluctuating performance in the Edible category over the past few months. Starting in June 2024, Hysteria was ranked 15th, but saw a slight decline to 16th place in July. The brand's ranking dipped further to 20th in August before recovering slightly to 19th in September. Despite these ups and downs in ranking, Hysteria's sales figures reveal a more complex picture. For instance, while their rank fell in August, sales actually peaked at $106,465, suggesting that while they faced stiffer competition, they managed to increase their sales volume significantly. This indicates a potential increase in market share or consumer demand during that period, although the brand struggled to maintain a top 15 position consistently.
It's noteworthy that Hysteria did not break into the top 30 in other states or categories during the same period, which could be interpreted as a challenge in expanding their market presence beyond New York's Edible category. The absence of rankings in other regions or product categories might suggest that the brand is either focusing heavily on New York or facing difficulties in scaling their operations elsewhere. This lack of presence in other markets could be a strategic decision or a reflection of competitive pressures that are limiting their growth. Understanding the dynamics of these movements and the strategies Hysteria employs could provide deeper insights into their market approach and future potential for expansion.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, Hysteria has experienced some fluctuations in its rankings over the past few months. Starting in June 2024, Hysteria was ranked 15th, but it saw a decline to 20th by August, before slightly improving to 19th in September. This downward trend in rank suggests a need for strategic adjustments, especially as competitors like Foy have maintained a stronger presence, ranking consistently higher and showing robust sales figures. Meanwhile, 1906 and Pure Vibe have shown similar volatility but managed to either maintain or regain their positions more effectively. Notably, OMO - Open Minded Organics has remained outside the top 20 for most of the period, indicating a less competitive threat. For Hysteria, understanding these dynamics and leveraging advanced data insights could be crucial to reversing the rank decline and boosting sales performance in this competitive market.
Notable Products
In September 2024, the top-performing product for Hysteria was the Cookies & Cream Chocolate Bar 10-Pack (100mg) in the Edible category, maintaining its number one rank consistently from June through September, with a notable sales figure of 1778 units. The Milk Chocolate Bar 10-Pack (100mg) climbed to the second position, up from fifth in June, reflecting a significant improvement in its popularity. The Dark Chocolate Bar 10-Pack (70mg) held steady in third place, although its sales decreased compared to the previous month. The Dark Chocolate Bar 10-Pack (100mg) remained relatively stable, maintaining its fourth position from August. Meanwhile, the Milk Chocolate Bar 10-Pack (70mg) dropped to fifth place, indicating a decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
