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Nov-2025
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Overview
Market Insights Snapshot
In the province of British Columbia, HYTN has demonstrated a fairly consistent performance within the Beverage category over the past few months. The brand experienced a slight dip in its ranking, moving from 11th place in September 2025 to 15th in October, before recovering to 14th in November. This suggests a resilience in maintaining its presence within the top 15 brands, despite the fluctuations in monthly sales figures. The sales trend indicates a gradual decrease from August to November, which could be attributed to various market dynamics and seasonal factors impacting consumer purchasing behavior.
While HYTN has managed to remain within the top 30 in British Columbia, its absence from other states' rankings suggests potential areas for growth and expansion. The lack of a presence in the top 30 in other regions could be seen as a challenge for the brand, highlighting the need for strategic initiatives to enhance its market penetration and visibility across different states and provinces. The data provides a snapshot of HYTN's current standing and underscores the importance of understanding regional market trends to capitalize on emerging opportunities effectively.
Competitive Landscape
In the competitive landscape of the Beverage category in British Columbia, HYTN has experienced fluctuating rankings over the past few months, indicating a dynamic market environment. In November 2025, HYTN held the 14th position, a slight improvement from October when it dropped to 15th. This fluctuation contrasts with the performance of Dabble Cannabis Co., which saw a notable rise to 9th place in October before settling at 13th in November. Meanwhile, Second Nature demonstrated a strong upward trend, climbing from 17th in October to 12th in November, surpassing HYTN. Despite these challenges, HYTN's consistent presence in the top 20 reflects its resilience, although it faces pressure from competitors like Señorita, which also improved its rank to 15th in November. These shifts highlight the importance for HYTN to innovate and adapt to maintain and improve its market position amidst a competitive and evolving landscape.
Notable Products
In November 2025, the top-performing product from HYTN was the Rosewater Lemonade Drink (10mg THC, 355ml) which maintained its leading position for four consecutive months, with a notable sales figure of 2680 units. The Blood Orange Sparkling Water (10mg THC, 355ml) held steady at the second spot, consistent since September 2025. The Pomelo Papaya Sparkling Drink (10mg THC, 355ml) improved its rank from fourth in the previous months to third in November. Meanwhile, the Watermelon Mint Sparkling Drink (10mg THC, 355ml) entered the rankings at fourth place, showing a new presence in the top five. Lastly, the Fruit Punch Sparkling Drink (10mg THC, 12oz, 355ml) remained in fifth place, despite fluctuating ranks in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
