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Aug-2024
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Overview
Market Insights Snapshot
I Am Edible has demonstrated consistent performance in the edible category across various states, with a notable presence in Massachusetts. In Massachusetts, the brand has seen a slight decline in its ranking from 19th in May 2024 to 22nd in August 2024. Despite this drop, their sales figures remained relatively stable, indicating a loyal customer base. For instance, their sales in Massachusetts were $146,555 in May 2024 and slightly decreased to $135,874 by August 2024. This trend suggests that while their ranking has dipped, the brand still maintains a significant market share in the state.
In contrast, the absence of I Am Edible from the top 30 rankings in other states or categories highlights areas for potential growth or concern. The fact that they did not make it into the top 30 in any other state or category may indicate either a highly competitive market or a need for strategic adjustments. The brand's performance in Massachusetts serves as a benchmark, and analyzing their strategies there could provide insights into improving their standings in other regions. Overall, I Am Edible's journey reflects both strengths in maintaining sales and challenges in expanding their market footprint.
Competitive Landscape
In the competitive landscape of the Massachusetts edible cannabis market, I Am Edible has experienced a slight decline in rank from May to August 2024, moving from 19th to 22nd place. This shift is notable when compared to competitors such as Mr. Moxey's, which improved its position from 29th to 20th, and Harbor House Collective, which climbed from 31st to 23rd. Despite the drop in rank, I Am Edible's sales figures have remained relatively stable, with a slight increase from July to August. Meanwhile, Cannatini saw a significant drop in rank from 17th to 21st, indicating a potential opportunity for I Am Edible to reclaim market share. Kiva Chocolate maintained a consistent rank around the 22nd to 24th positions, suggesting a stable but competitive environment. These insights highlight the dynamic nature of the market and underscore the importance of strategic positioning for I Am Edible to enhance its competitive edge.
Notable Products
In August 2024, the top-performing product for I Am Edible was Blue Raspberry Fruit Chews 20-Pack (100mg), maintaining its number one rank for the fourth consecutive month with sales reaching 3870 units. The CBD/THC 20:1 Blackberry Fruit Chews 20-Pack (400mg CBD, 20mg THC) held steady at the second position, showing consistent performance. The CBD/THC 2:1 Watermelon Cucumber Fruit Chews 20-Pack (200mg CBD, 100mg THC) also remained third in rank, mirroring its placement from the previous months. Peach Mango Fruit Chews 20-Pack (100mg) saw a rise to the fourth spot, improving from its consistent fifth-place ranking in the prior months. Mixed Berry Fruit Chews 20-Pack (100mg) dropped to the fifth position, down from fourth in the preceding months, indicating a slight decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
