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Oct-2024
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Overview
Market Insights Snapshot
I Am Edible has shown a consistent presence in the Edible category within Massachusetts, maintaining a position within the top 30 brands over the past few months. Notably, the brand has seen a slight upward movement from the 25th position in August 2024 to the 23rd position by October 2024. This indicates a positive trend in their market performance, suggesting that their products are gaining traction among consumers. Despite a dip in sales during September, where they recorded $101,375, the brand managed to recover in October, closing with $111,605 in sales.
While the brand's presence in Massachusetts is notable, it is important to highlight that I Am Edible does not appear in the top 30 rankings in other states or provinces, indicating potential areas for growth and expansion. This absence could be viewed as a missed opportunity, or it might reflect strategic decisions to focus on specific markets. The brand's ability to maintain and improve its ranking in Massachusetts might offer insights into successful strategies that could be replicated in other regions. The consistent performance in Massachusetts suggests that there is potential for I Am Edible to expand its footprint if it leverages its strengths effectively.
Competitive Landscape
In the competitive Massachusetts edible market, I Am Edible has shown a consistent presence, maintaining a rank just outside the top 20 from July to October 2024. Despite facing stiff competition, I Am Edible improved its rank from 25th in August to 23rd in October, indicating a positive trajectory. This improvement is notable when compared to competitors like Wicked Sour, which experienced fluctuating ranks, peaking at 21st in September but dropping to 25th by October. Meanwhile, Bite consistently outperformed I Am Edible, holding a rank within the top 22 throughout the period. Cannatini also maintained a competitive edge, ranking slightly better than I Am Edible in October at 22nd. Interestingly, Harbor House Collective showed a similar ranking pattern to I Am Edible, ending October just one spot behind. These dynamics suggest that while I Am Edible is improving, it faces significant competition from brands that are either more stable or have experienced recent surges in popularity, emphasizing the need for strategic marketing to enhance its market position further.
Notable Products
In October 2024, I Am Edible's top-performing product was Blue Raspberry Fruit Chews 20-Pack (100mg), maintaining its number one rank for the fourth consecutive month with sales of 3,189 units. The CBD/THC 20:1 Blackberry Fruit Chews 20-Pack (400mg CBD, 20mg THC) also held steady at the second position, showcasing a consistent increase in sales over the months. Notably, the Peach Mango Fruit Chews 20-Pack (100mg) climbed from fifth in September to third in October, indicating a positive shift in consumer preference. The CBD/THC 2:1 Watermelon Cucumber Fruit Chews 20-Pack (200mg CBD, 100mg THC) remained stable at fourth, despite a slight decrease in sales. Meanwhile, Mixed Berry Fruit Chews 20-Pack (100mg) dropped to fifth, reflecting a decline in its sales figures from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
