.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Ice Kream Hash Co. has demonstrated notable performance in the Michigan cannabis market, particularly within the Concentrates category. Over the span from October 2024 to January 2025, the brand improved its ranking significantly, moving from 14th to 6th place, which suggests a strong upward trajectory. This upward movement is supported by a substantial increase in sales, peaking in December 2024. However, in the Pre-Roll category, Ice Kream Hash Co. did not secure a position within the top 30 for most months, except for a brief appearance at 21st in December 2024, indicating a potential area for growth or a need for strategic reevaluation in this segment.
The fluctuations in Ice Kream Hash Co.'s category rankings highlight the brand's strengths and challenges within the Michigan market. The consistent climb in the Concentrates category suggests a successful strategy or product appeal that resonates with consumers, whereas the inconsistent presence in the Pre-Roll category might suggest either a competitive market or less consumer focus. The data implies that while Ice Kream Hash Co. has a strong foothold in Concentrates, there may be untapped potential or necessary adjustments in Pre-Rolls to enhance their market presence. This duality of performance offers a rich area for further analysis and strategic planning.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Ice Kream Hash Co. has demonstrated a notable upward trajectory in its rankings from October 2024 to January 2025. Initially ranked 14th in October, the brand climbed to 10th in November and further improved to 6th by December, maintaining its position in January 2025. This upward movement is indicative of increased consumer interest and potentially effective marketing strategies. In contrast, #Hash, which held a consistent 2nd place from October through December, experienced a significant drop to 8th place in January, suggesting a potential opportunity for Ice Kream Hash Co. to capture more market share. Meanwhile, Cannalicious Labs maintained a stable presence in the top 5, indicating strong brand loyalty and competitive pricing strategies. The rapid rise of Rocket Fuel from outside the top 20 to 4th place in January highlights the dynamic nature of this market, emphasizing the need for Ice Kream Hash Co. to continuously innovate and adapt to maintain its competitive edge.
Notable Products
In January 2025, the top-performing product from Ice Kream Hash Co. was Super Boof Live Rosin (1g), maintaining its leading position from December with sales of 2,233 units. Punch Cake Live Rosin (1g) surged to the second spot, climbing from fifth place in December. Double Baked Cake Live Rosin (1g) held steady at third, despite a slight drop in sales figures compared to the previous month. Root Beer Live Rosin (1g) made its debut in the rankings at fourth place. Saturday Night Fever Single Scoop Rosin Infused Pre-Roll (0.5g) re-entered the top five, although it slipped from its third-place position back in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
