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Sep-2024
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Overview
Market Insights Snapshot
Ice Kream Hash Co. has demonstrated a notable presence in the Michigan market, particularly within the concentrates category. Over the span from June to September 2024, the brand maintained a strong foothold, consistently ranking within the top 15. After a slight dip to 11th place in August, Ice Kream Hash Co. rebounded to secure the 9th position in September, indicating a positive trend in consumer preference and brand resilience. This consistent performance is underscored by a steady increase in sales, culminating in a peak in September.
Conversely, Ice Kream Hash Co.'s performance in the pre-roll category within Michigan has been less robust. The brand experienced a decline from a 35th place ranking in June to not being in the top 30 by September, with rankings falling to 62nd place. This downward trajectory suggests challenges in capturing consumer interest in this segment, as reflected in the declining sales figures. Such a trend might necessitate strategic adjustments to regain traction in the pre-roll market.
Competitive Landscape
In the competitive landscape of the concentrates category in Michigan, Ice Kream Hash Co. has experienced fluctuations in its ranking over the past few months, indicating a dynamic market environment. Despite a dip in August 2024, where it fell to 11th place, Ice Kream Hash Co. rebounded to 9th place in September 2024, showcasing resilience in a competitive field. Notably, 710 Labs has consistently maintained a higher rank, hovering between 7th and 8th place, suggesting a stable market presence. Meanwhile, Wojo Co has shown remarkable growth, climbing from 17th in June to 7th in September, which could indicate a potential threat to Ice Kream Hash Co.'s market share. Another competitor, Anarchy Extracts, has remained close in rankings, oscillating between 10th and 13th place, which suggests a closely contested space. The rapid ascent of Society C, which jumped from 31st to 10th place by September, further underscores the competitive pressures Ice Kream Hash Co. faces, emphasizing the need for strategic positioning to maintain and improve its market standing.
Notable Products
In September 2024, the top-performing product from Ice Kream Hash Co. was the Super Boof Live Rosin (1g) in the Concentrates category, securing the first rank with a notable sales figure of 1651.0. Hong Kong Diesel Live Rosin (1g) moved up significantly from the fifth position in August to second place in September, showcasing a strong sales performance. Tutti Fruitti Single Scoop Infused Pre-Roll (0.5g) experienced a slight drop, moving from the first position in August to third in September. The Ice Kream Hash Co. x Lyra - Velvet OG Live Rosin (1g) debuted at fourth place, indicating a promising entry into the top ranks. Lastly, the Ice Kream Hash Co. x True Organics - Truffleupagas Live Rosin (1g) rounded out the top five, maintaining its fifth position from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
