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Oct-2024
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Overview
Market Insights Snapshot
Ice Kream Hash Co. has demonstrated a consistent presence in the Michigan cannabis market, particularly within the concentrates category. Over the months from July to October 2024, the brand has maintained its position within the top 15, with rankings fluctuating between 11th and 14th place. This stability indicates a solid foothold in the concentrates market, despite a noticeable decline in sales from $342,118 in July to $268,041 in October. Such a trend could be indicative of seasonal variations or shifts in consumer preferences, yet their ability to stay within the top ranks suggests a resilient market strategy.
In contrast, Ice Kream Hash Co.'s performance in the pre-roll category in Michigan has been more volatile, with the brand not breaking into the top 30 rankings during these months. Despite this, there was a brief moment of upward movement in August, reaching 38th place, before sliding back to 42nd in October. The sales figures also reflect this instability, with a significant drop from $229,711 in July to $169,739 by October. This could point to challenges in competing against more established pre-roll brands or possibly an area where the brand could focus on improving its market presence.
Competitive Landscape
In the Michigan concentrates market, Ice Kream Hash Co. has experienced a slight decline in rank from July to October 2024, moving from 11th to 13th position. This shift is indicative of competitive pressures from brands like Society C, which made a notable leap from being unranked in July to securing the 10th spot by September, although it slightly dropped to 12th in October. Meanwhile, 710 Labs has seen a decline from 7th to 11th place, suggesting potential market share redistribution among top competitors. Additionally, Dazed (MI) has shown significant upward momentum, climbing from 40th in July to 14th in October, which could pose a future threat to Ice Kream Hash Co.'s market position. Despite these dynamics, Ice Kream Hash Co. maintains a competitive edge in sales, although the figures have shown a downward trend over the months, highlighting the need for strategic adjustments to regain its foothold in this evolving market landscape.
Notable Products
In October 2024, Ice Kream Hash Co.'s top-performing product was the Citrus Gelato Infused Pre-Roll (1g), maintaining its position as the number one product since September, with notable sales of 1,393 units. The Velvet Vanilla Infused Pre-Roll (1g) emerged as the second best-selling product, marking its debut in the rankings. Juicy Inferno Scoop Rosin Infused Pre-Roll (0.5g) followed closely at third place, also appearing for the first time in the rankings. The Third Eye Kush Single Scoop Rosin Infused Pre-Roll (0.5g) and Double Baked Cake Live Rosin (1g) secured the fourth and fifth positions, respectively, both new entries in the October rankings. This month saw a significant reshuffling with new entries dominating the top five positions, indicating a strategic shift or introduction of new products by Ice Kream Hash Co.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
