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Jan-2025
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Overview
Market Insights Snapshot
In Colorado, In The Flow has shown a consistent upward trajectory in the Flower category. The brand improved its ranking from 19th in October 2024 to 16th by January 2025, with sales figures reflecting this positive trend. This consistent performance suggests a strong market presence and possibly a loyal customer base. The brand's ability to maintain and slightly improve its ranking in a competitive market like Colorado indicates its effective strategies in product quality or marketing. However, it's worth noting that In The Flow did not appear in the top 30 for any other categories in Colorado, which might suggest a focus or specialization in the Flower category.
In Missouri, In The Flow's presence is more sporadic. The brand appeared in the Flower category rankings in October and November 2024 but then dropped out of the top 30, which could indicate challenges in sustaining market share or fluctuating demand. Interestingly, In The Flow made a brief appearance in the Vapor Pens category in December 2024, ranking 72nd, though this also suggests a struggle to maintain a strong foothold. The contrasting performance in Missouri compared to Colorado might reflect different market dynamics or brand strategies, which could be an area for further exploration.
Competitive Landscape
In the competitive landscape of the Colorado flower category, In The Flow has demonstrated a steady improvement in its market position, climbing from 19th place in October 2024 to 16th place by January 2025. This upward trend in ranking is accompanied by a consistent increase in sales, indicating a positive reception among consumers. In comparison, Bloom County experienced fluctuations, dropping from 15th to 17th place over the same period, with a notable decline in sales. Meanwhile, Natty Rems showed significant progress, moving from 37th to 18th place, although their sales remain lower than In The Flow's. Green Tree Medicinals (CO) and LIT have also shown dynamic changes, with Green Tree Medicinals rising to 14th place and LIT experiencing a slight drop to 15th place by January 2025. These shifts highlight a competitive market where In The Flow's consistent sales growth and stable ranking improvements position it favorably against its competitors.
Notable Products
In January 2025, Chemmy Jones (Bulk) maintained its position as the top-performing product for In The Flow, continuing its trend from previous months despite a sales figure of 9,670 units. Chemmy Jones (3.5g) ranked second, improving from its third place in December 2024. Durban Poison (Bulk) entered the rankings for the first time, securing the third position. Peach Pie (Bulk) also made its debut in the rankings, coming in fourth. Lilac Diesel (1g) experienced a slight drop, moving from fourth in November 2024 to fifth in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
