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Oct-2024
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Overview
Market Insights Snapshot
In examining the performance of In The Flow across different categories and states, we observe notable fluctuations in their rankings, particularly in the Flower category. In Colorado, the brand experienced a drop from the 10th position in July 2024 to 14th in August, followed by a rebound to 8th in September, before falling back to 13th in October. This suggests a somewhat volatile performance, yet with the ability to climb back into the top 10, indicating resilience in a competitive market. Meanwhile, in Missouri, In The Flow's ranking in the Flower category improved from 26th in July to 22nd in September, before a significant drop to 38th in October. The drop in October is particularly concerning as it indicates the brand fell out of the top 30, highlighting potential challenges in maintaining market share.
Across these states, In The Flow's sales figures reflect the ranking movements, with notable sales growth in Missouri from July to September, before a sharp decline in October. This drop coincides with their fall in ranking, suggesting that external factors or increased competition may have impacted their market position. In contrast, while Colorado showed a decrease in sales from July to August, the brand managed to increase its sales in September, aligning with their improved ranking. These trends indicate that while In The Flow shows potential and resilience, particularly in Colorado, maintaining consistent performance across different markets remains a challenge. Each state's market dynamics appear to play a crucial role in the brand's success, and understanding these nuances is key to capitalizing on growth opportunities.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, In The Flow has experienced notable fluctuations in its ranking over the past few months. Starting at 10th place in July 2024, the brand saw a dip to 14th in August, a rebound to 8th in September, and then a slight decline to 13th in October. This volatility in rank suggests a competitive market where In The Flow is consistently challenged by other brands. For instance, The Health Center also experienced rank changes, peaking at 7th in August before dropping to 15th in September, indicating a similar competitive pressure. Meanwhile, 14er Gardens maintained a more stable presence, hovering around the 9th to 12th positions, which could imply a steadier sales performance compared to In The Flow. Additionally, Green Tree Medicinals (CO) showed a significant jump to 7th place in August, potentially capturing market share during that period. These dynamics highlight the importance for In The Flow to strategize effectively to maintain and improve its market position amidst such competitive shifts.
Notable Products
In The Flow's top-performing product for October 2024 is Chemmy Jones (Bulk) in the Flower category, reclaiming the number one rank with sales of 10,860. Chemmy Jones (3.5g) dropped to the second position after leading in September. Donny Burger (3.5g) made a comeback to third place, while Lilac Diesel (1g) entered the rankings for the first time in fourth place. Lemon Skunk (3.5g) maintained a consistent presence, ranking fifth, although its sales figures saw a decline. This month's rankings reflect a shift in consumer preferences, with notable movements among the top products compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
