Sep-2024
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Overview
Market Insights Snapshot
In The Flow has shown a notable performance in the Flower category across different states, particularly in Colorado and Missouri. In Colorado, the brand has demonstrated a positive trajectory, moving from the 15th rank in June 2024 to the 8th position by September 2024. This upward movement is indicative of a strong market presence and growing consumer preference in Colorado. The sales figures also reflect this trend, with a significant increase from June to September. Meanwhile, in Missouri, In The Flow has similarly improved its standing, climbing from the 26th rank in June to the 17th position in September. This consistent improvement in rankings suggests that the brand is gaining traction and expanding its influence in the Missouri market as well.
Despite these positive movements, it is important to note that In The Flow has not appeared in the top 30 brands in any other state or category, which could indicate a more focused strategy or limited market penetration outside of Colorado and Missouri. The absence from other state rankings might suggest areas for potential growth or highlight regions where the brand is yet to establish a significant foothold. However, the increasing sales figures in both Colorado and Missouri indicate a robust performance in these key markets, suggesting that In The Flow is effectively capitalizing on its strengths within the Flower category. This focused success in two states could serve as a foundation for broader expansion efforts in the future.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, In The Flow has shown a notable upward trajectory in recent months. Starting from a rank of 26 in June 2024, it climbed to 17 by September 2024, indicating a strong improvement in market positioning. This rise is significant when compared to competitors like Cloud Cover (C3), which fluctuated between ranks 25 and 19 during the same period. Meanwhile, TwentyTwenty (IL) experienced a gap in ranking data for August, suggesting a drop out of the top 20, but rebounded to rank 16 in September. Stability Growers also demonstrated a significant rank improvement from 29 in July to 15 in September, surpassing In The Flow briefly. However, In The Flow's consistent sales growth, culminating in a peak in September, underscores its strengthening market presence and potential to continue climbing the ranks amidst fluctuating performances from its competitors.
Notable Products
In September 2024, Chemmy Jones (3.5g) emerged as the top-performing product for In The Flow, climbing from a consistent second place in the preceding months to first, with sales reaching an impressive 11,518 units. Chemmy Jones (Bulk), which had maintained the top spot from June to August, slipped to second place. Lemon Skunk (3.5g) held steady at third, showing a gradual increase in sales over the months. Durban Poison (3.5g) improved its rank to fourth, despite being a new entry in June. Notably, Blue Dream (1g) debuted in the rankings at fifth place, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.