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Nov-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market, In The Flow has demonstrated a noteworthy performance in the Colorado flower category. Starting from a rank of 13 in August 2024, the brand improved to 9 by September before settling back to 12 in both October and November. This fluctuation suggests a dynamic market presence, with their sales peaking in September at $543,716. Despite a slight dip in sales in October, In The Flow maintained its position within the top 15, indicating a stable foothold in the Colorado flower market.
Conversely, In The Flow's performance in Missouri highlights some challenges. The brand began with a rank of 25 in August but fell out of the top 30 by October, dropping to 39, and further down to 52 in November. This decline is accompanied by a significant reduction in sales, dropping from $658,802 in September to just $18,752 in November. This stark contrast between states showcases the varying levels of competition and market penetration challenges that In The Flow faces outside of Colorado.
Competitive Landscape
In the competitive landscape of the Colorado flower category, In The Flow has shown resilience despite fluctuating ranks over the past few months. In The Flow improved its rank from 13th in August 2024 to 9th in September, but then experienced a slight decline, stabilizing at 12th in both October and November. This suggests a need for strategic adjustments to maintain upward momentum. Competitors like Billo have consistently outperformed In The Flow, maintaining a top 10 position throughout the period, indicating a strong market presence. Meanwhile, The Health Center showed a notable recovery from 17th in September to 11th in November, suggesting potential threats from brands capable of rapid rank improvements. Additionally, TREES and LIT have shown dynamic rank changes, with TREES peaking at 10th in October before dropping to 13th in November, and LIT climbing from 22nd in August to 14th in November, indicating a competitive environment where strategic positioning is crucial for In The Flow to enhance its market share and sales performance.
Notable Products
In November 2024, Chemmy Jones (Bulk) maintained its top position as the best-selling product for In The Flow, achieving sales of $11,941. Lemon Skunk (Bulk) emerged as the second-best product, marking its debut in the rankings. Blue Dream (1g) secured the third position, having not been ranked in the previous months. Lilac Diesel (1g) improved its standing from fifth in October to fourth in November. Donny Burger (3.5g) experienced a slight drop, moving from third in October to fifth in November, despite consistent sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
