In The Flow

Data Snapshot: Jan 08, 2025
In The Flow Cannabis Brand Logo
$100K+

Dec-2024

Sales

Decline

Trend

6-Month

42

Product Count

SKUs

In The Flow

Overview

In The Flow, family-owned and known for its flagship brand Flow Kana, is a prominent player in the cannabis market with a firm commitment to sustainability. Founded in 2015, the company strives to reshape the industry with its top-selling flower line and careful management of licensed facilities. Notable for inviting engagements with celebrities like Snoop Dogg, the brand attempts to increase its visibility while simultaneously maintaining a financially stable operation amid industry fluctuations.
Markets

In The Flow Locations

Product Trends

In The Flow Categories

In The Flow Sales

Market Insights Snapshot

In The Flow Historical Sales by Category

In the state of Colorado, In The Flow has shown a consistent presence in the Flower category. Throughout the final months of 2024, the brand experienced fluctuations in its rankings, moving from 11th in September to 17th in October, then slightly improving to 16th in November, and finally reaching 12th in December. This indicates a resilient performance in a competitive market, with a notable decline in sales from September to October, followed by stabilization in the subsequent months. Such movements suggest that while In The Flow faced challenges, it managed to regain some momentum towards the end of the year.

Conversely, the performance of In The Flow in Missouri paints a different picture. The brand started at 21st position in September but saw a significant drop, falling out of the top 30 by November and December. This downward trajectory highlights potential issues or increased competition in Missouri's Flower market that In The Flow might need to address. The sharp decline in sales from September to November is particularly noteworthy, suggesting that the brand may need to reassess its strategy in this state to regain its footing in the rankings. Such insights could be crucial for stakeholders looking to understand the brand's regional challenges and opportunities.

Dec-2024 Rank
Flower
12
In The Flow

Competitive Landscape

In the competitive landscape of the Colorado flower market, In The Flow has demonstrated resilience and adaptability, particularly in the latter months of 2024. Despite a dip in rank from 11th in September to 17th in October, In The Flow managed to regain momentum, climbing back to 12th by December. This recovery is notable given the fluctuating performances of competitors. For instance, Trinidad Cultivation Services INC made a significant leap from 47th in November to 13th in December, closely trailing In The Flow. Meanwhile, Green Tree Medicinals (CO) showed inconsistency, ranking 13th in September, dropping to 25th in October, and then stabilizing around 14th in December. Artsy Cannabis Co maintained a strong presence, although it slipped from 6th to 11th by December. In contrast, Dro surged from 35th in November to an impressive 10th in December, indicating a potential shift in consumer preferences. These dynamics suggest that while In The Flow faces stiff competition, its ability to rebound in rank amidst market volatility highlights its competitive edge and potential for sustained growth.

In The Flow market ranking for CO Flower

In The Flow

Notable Products

In December 2024, Chemmy Jones (Bulk) maintained its position as the top-performing product for In The Flow, with impressive sales figures reaching 9949. Chemmy Jones (3.5g) held steady in the second position, showing a consistent ranking from November. Blue Dream (1g) remained in third place, despite a drop in sales from the previous month. Chemmy Truffle (1g) entered the rankings for the first time, securing the fourth position. Lilac Diesel (1g) experienced a slight decline, moving from fourth to fifth place in December.

Product Rank
Category
Sep-2024
Oct-2024
Nov-2024
Dec-2024
Chemmy Jones (Bulk)
Flower
2
1
1
1
Chemmy Jones (3.5g)
Flower
1
2
>5
2
Blue Dream (1g)
Flower
>5
>5
3
3
Chemmy Truffle (1g)
Flower
>5
>5
>5
4
Lilac Diesel (1g)
Flower
>5
3
4
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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