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Aug-2024
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Overview
Market Insights Snapshot
Indi Vapes has shown notable performance improvements in the Vapor Pens category across several states, with Missouri being a prime example. In Missouri, the brand climbed from a rank of 36 in May 2024 to 26 in June 2024, peaking at 23 in July 2024 before slightly dropping to 27 in August 2024. This upward movement signifies a strong market presence and increasing consumer preference. The jump from not being in the top 30 in May to consistently staying within the top 30 for the subsequent months is a positive indicator of market penetration and brand acceptance.
The sales data for Indi Vapes also reflects a dynamic trend, with substantial growth observed from May to July 2024. Despite a dip in August, the overall trend suggests a robust trajectory. The brand's ability to break into the top 30 rankings in a competitive category like Vapor Pens in Missouri is commendable. However, the absence of ranking data for May indicates that the brand was not performing at a competitive level earlier in the year, highlighting the significance of its recent gains. This performance analysis suggests that Indi Vapes is making strategic moves to bolster its market position, and it will be interesting to see if this momentum continues in the coming months.
Competitive Landscape
In the Missouri Vapor Pens category, Indi Vapes has shown a notable fluctuation in its rank and sales over the past few months. Starting from a rank of 36 in May 2024, Indi Vapes improved significantly to rank 26 in June and further to 23 in July, before dropping slightly to 27 in August. This upward trend in the middle months indicates a positive reception and growing market presence. However, the slight decline in August suggests increased competition or market saturation. Comparatively, Proper Cannabis has consistently remained outside the top 20, indicating a less competitive threat. On the other hand, Safe Bet maintained a strong position within the top 20 until a significant drop to rank 25 in August, which could be an opportunity for Indi Vapes to capture some of their market share. Additionally, Strain Vapes and Plume Cannabis (MO) have shown inconsistent rankings, with Strain Vapes making a notable jump to rank 29 in August from being outside the top 40 in previous months, and Plume Cannabis (MO) showing a steady but lower performance. These dynamics suggest that while Indi Vapes faces stiff competition, its recent performance indicates potential for growth and increased market share in the Missouri Vapor Pens category.
Notable Products
In August 2024, the top-performing product for Indi Vapes was Peaches & Creme Distillate Disposable (1g) in the Vapor Pens category, which climbed to the number one rank with sales of $2019. Strawberry Fields Distillate Disposable (1g) held the second position, maintaining strong sales at $1792. Fresh Lemon Distillate Disposable (1g) dropped to third place from its previous top position in July. Watermelon Bubblegum Distillate Disposable (1g) saw a decline, moving from second place in July to fourth in August. Peaches & Creme Distillate Cartridge (0.5g) re-entered the rankings at fifth place, showing a modest sales figure of $354.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
