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Dec-2024
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Overview
Market Insights Snapshot
Indi Vapes has shown a dynamic performance in the Vapor Pens category across various states. In Missouri, the brand experienced fluctuations in its monthly rankings, moving from 11th place in September 2024 to 15th in October, before climbing back to 13th in November and December. This indicates a recovery in market position after a slight dip, suggesting effective strategies to regain consumer interest or perhaps an introduction of new products that resonated well with consumers. The increase in sales from October to December supports this upward trend, highlighting a successful end to the year.
It is worth noting that Indi Vapes did not appear in the top 30 rankings for some states and categories, which could point to challenges in those markets or opportunities for growth. The absence from these rankings suggests that Indi Vapes may need to reassess its strategies or product offerings in those regions to enhance its market presence. This mixed performance across different states and categories provides a nuanced picture of Indi Vapes' market dynamics, offering insights into where the brand excels and where it might focus its future efforts.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Indi Vapes has experienced some fluctuations in its market position over the last few months of 2024. Despite a dip in October where it fell to 15th place, Indi Vapes managed to stabilize its rank at 13th in both November and December. This stabilization is noteworthy, especially when compared to competitors like Timeless, which saw a decline from 11th to 15th place by December, and Illicit / Illicit Gardens, which experienced a more dramatic drop from 3rd in September to 14th in December. Meanwhile, Buoyant Bob showed an upward trend, climbing from 18th to 12th place, suggesting a competitive push in the market. Indi Vapes' ability to maintain a consistent rank amidst these shifts indicates a resilient market presence, although the brand may need to strategize further to regain its earlier higher ranking and capitalize on the growing sales momentum observed in December.
Notable Products
In December 2024, the top-performing product from Indi Vapes was Polar Berry Distillate Disposable (1g) in the Vapor Pens category, reclaiming its number one position after briefly dropping to third in November. Mellow Melon Distillate Disposable (1g) secured the second spot, following a steady rise from fourth in September and first in November, with notable sales of 3,558 units. Strawberry Fields Distillate Disposable (1g) ranked third, consistently maintaining its presence in the top four across the months. Fresh Lemon Distillate Disposable (1g) placed fourth, experiencing a slight dip from its second position in November. Tropical Punch Distillate Disposable (1g) remained stable at fifth place throughout the latter half of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
