Sep-2024
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Overview
Market Insights Snapshot
Indi Vapes has shown a dynamic performance in the Vapor Pens category across several states, with notable fluctuations in their rankings. In Missouri, the brand has demonstrated a positive trajectory, moving from the 25th rank in June 2024 to a more prominent 17th position by September 2024. This improvement is indicative of a successful strategy or increased consumer interest, as reflected by the rise in sales from $367,413 in June to $470,881 in September. However, the brand's ranking did dip slightly in August, which could suggest temporary challenges or heightened competition during that period.
While Indi Vapes has made significant strides in Missouri, their absence in the top 30 rankings across other states or provinces suggests potential areas for growth or untapped markets. This absence could be viewed as a missed opportunity or a strategic decision to focus on their existing stronghold. The brand's ability to climb the ranks in Missouri might serve as a blueprint for expansion strategies in other regions. The data implies that while Indi Vapes is gaining traction in some areas, there is still room for improvement and expansion across additional markets.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Indi Vapes has shown a fluctuating performance in recent months. While it started at rank 25 in June 2024, it improved slightly to rank 23 in July, only to drop to rank 28 in August before climbing back to rank 17 in September. This volatility in ranking highlights the competitive pressure from brands like Dixie Elixirs, which made a significant leap from rank 31 in June to rank 16 in September, and Pinpoint, which consistently maintained a higher rank, peaking at 15 in September. Meanwhile, Sinse Cannabis and Buoyant Bob also experienced rank fluctuations, with Sinse Cannabis notably dropping from rank 8 in August to rank 19 in September. Despite these challenges, Indi Vapes managed to increase its sales from $367,413 in June to $470,881 in September, indicating a positive sales trend despite the competitive ranking shifts.
Notable Products
In September 2024, the top-performing product for Indi Vapes was the Strawberry Fields Distillate Disposable (1g) from the Vapor Pens category, which climbed to the number one rank with impressive sales of 3706 units. Following closely, the Peaches & Creme Distillate Disposable (1g) held the second position, having dropped from its top rank in August. The Fresh Lemon Distillate Disposable (1g) maintained a strong presence in the third spot, showing a consistent performance despite a previous first-place ranking in June and July. Notably, the Fresh Lemon Distillate Cartridge (0.5g) re-entered the rankings in September at fourth place after being absent in August. The Watermelon Bubblegum Distillate Disposable (1g) rounded out the top five, slipping from its higher rankings in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.