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Aug-2024
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Overview
Market Insights Snapshot
Indico has shown notable improvement in its performance within the Colorado market across multiple categories. In the Flower category, Indico climbed from a rank of 35 in May 2024 to 24 by August 2024, indicating a steady upward trend. This movement suggests a growing consumer preference for Indico's Flower products, which is further corroborated by a consistent increase in sales figures over these months. However, it is important to note that Indico was not in the top 30 brands in this category at the start of the observed period, which highlights the brand's significant progress in a relatively short time frame.
In the Pre-Roll category, Indico's performance in Colorado has also been impressive. The brand jumped from a rank of 56 in May 2024 to 28 by August 2024, nearly halving its rank within just four months. This rapid ascent in ranking points to a strong market reception and increasing demand for Indico's Pre-Roll products. Despite starting outside the top 50, Indico's ability to break into the top 30 by August is a positive indicator of its competitive edge and market penetration in this category. The sales data supports this trend, showing a significant rise in sales, particularly in the latter months of the observed period.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Indico has shown a notable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 35 in May 2024, Indico has steadily climbed to 24 by August 2024, indicating a positive trend in market presence and consumer preference. This improvement is significant when compared to competitors like LoCol Love (TWG Limited), which saw a decline from rank 18 to 23 in the same period, and Natty Rems, which fluctuated but ultimately dropped to rank 25. Additionally, Host has made a notable rise from rank 41 to 22, and Boulder Built has shown some volatility but remained relatively stable around the mid-20s. Indico's consistent improvement in rank and sales suggests a growing brand strength and consumer loyalty, positioning it favorably against its competitors in the Colorado Flower market.
Notable Products
In August 2024, Forbidden Fruit Pre-Roll (1g) claimed the top spot among Indico products, rising from second place in July with notable sales of 1,411 units. Dulce De Uva Pre-Roll (1g) debuted strongly at the second position. Bubble Bath Pre-Roll (1g) climbed to third place, improving from fifth in July. Jelly School (1g) entered the rankings at fourth place. Platinum 45 Pre-Roll (1g) saw a decline, dropping from fourth in July to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
