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Dec-2024
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Overview
Market Insights Snapshot
Indiva has shown notable performance in the capsules category across several Canadian provinces. In Ontario, the brand has consistently improved its ranking, moving from 8th place in September 2024 to 5th place by December 2024. This upward trend is mirrored in Alberta, where Indiva maintained a steady position in the top 10, ranking 6th by December. Meanwhile, in British Columbia, Indiva remained a strong contender, holding the 3rd position for most of the period, indicating a solid foothold in the capsules market across these provinces.
In contrast, the edibles category presents a more mixed picture for Indiva. In Alberta, the brand experienced a decline in its ranking, dropping from 13th place in September to 22nd by December 2024, suggesting a potential challenge in maintaining its market share in this segment. Similarly, in British Columbia, Indiva hovered around the lower end of the top 30, with rankings fluctuating slightly but not breaking into higher positions. However, in Ontario, there was a slight improvement, with the brand moving from 26th to 23rd place by December, indicating some positive momentum in this particular market. This diverse performance across categories and regions highlights the brand's strengths and potential areas for growth.
Competitive Landscape
In the Ontario capsules market, Indiva has shown a promising upward trajectory in its competitive ranking over the last few months of 2024. Starting from the 8th position in September, Indiva climbed to the 5th spot by December, reflecting a strategic improvement in its market presence. This rise in rank is particularly notable when compared to competitors like Dosecann, which experienced fluctuating ranks, moving from 7th to 8th and back to 7th, and Emprise Canada, which maintained a relatively stable position around the 5th and 6th spots. Meanwhile, Tweed consistently held the 3rd rank, indicating a strong hold on the market, while Glacial Gold remained steady around the 4th position. Indiva's sales figures have shown a significant increase, aligning with its improved ranking, suggesting effective marketing strategies or product offerings that resonate well with consumers. This positive trend positions Indiva as a rising competitor in the Ontario capsules category, potentially challenging higher-ranked brands if the momentum continues.
Notable Products
In December 2024, Indiva's top-performing product was Blips THC Tablets 25-Pack (250mg) in the Capsules category, maintaining its rank as the number one product with sales reaching 7551. Vanilla Double Stuffed Chocolate Cookie (10mg) held the second position, showcasing consistent performance as it remained in the top two since September. Doppio- Fudge Double Stuffed Chocolate Cookie (10mg) improved its rank to third, climbing up from the fifth position in September and October. The CBD/THC 1:1 Cookies & Cream White Chocolate (10mg CBD, 10mg THC) experienced a decline, dropping to fourth place from its steady third position in the preceding months. Notably, the 1432 - CBN/THC 1:1 Dark Chocolate (10mg CBN, 10mg THC) entered the rankings in December, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
