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Jan-2025
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Overview
Market Insights Snapshot
Indiva has shown a varied performance across different categories and provinces, with notable movements in the Capsules category. In Alberta, Indiva's Capsules maintained a strong presence, consistently ranking within the top 10, though there was a slight dip from 6th to 7th place in January 2025. Meanwhile, in British Columbia, Indiva's Capsules have remained remarkably stable, holding the 3rd position for two consecutive months before slipping to 4th in January. The Capsules category in Ontario also demonstrated resilience, maintaining the 6th rank over the last three months. This stability in rankings suggests a strong foothold in the Capsules market across these provinces, despite some minor fluctuations.
On the other hand, Indiva's performance in the Edible category has been less consistent. In Alberta, the brand saw a significant drop, disappearing from the top 30 by January 2025, which could indicate challenges in maintaining its market share. In British Columbia, Indiva's Edibles have shown a modest but stable presence, consistently ranking 24th. However, in Ontario, Indiva managed to maintain its position at 25th, though the sales figures reflect a downward trend towards January. The absence from the top 30 in Alberta's Edible category could be a point of concern, highlighting potential areas for strategic improvement in that market.
Competitive Landscape
In the competitive landscape of the capsules category in Ontario, Indiva has shown a stable performance, maintaining its rank at 6th place from November 2024 through January 2025. This consistency highlights Indiva's solid market presence, though it trails behind brands like Glacial Gold and Emprise Canada, which have consistently ranked higher, occupying the 4th and 5th positions respectively. Notably, Glacial Gold has shown a strong upward trend in sales, indicating a growing consumer preference that could pose a challenge for Indiva. Meanwhile, Stigma Grow and Decimal have seen fluctuations in their rankings, with Decimal improving its position from 10th to 7th by January 2025. Indiva's stable ranking amidst these shifts suggests a loyal customer base, but the brand may need to innovate or enhance its offerings to climb higher and capture market share from its leading competitors.
Notable Products
In January 2025, Indiva's top-performing product was Blips THC Tablets 25-Pack (250mg) in the Capsules category, maintaining its first-place ranking from the previous three months with sales of 6713 units. The Vanilla Double Stuffed Chocolate Cookie (10mg) held steady in the second position, despite a notable drop in sales compared to December 2024. The Doppio- Fudge Double Stuffed Chocolate Cookie (10mg) remained consistently in third place, following its rise from fifth place in October 2024. A new entrant, Big Blips THC Tablets 55-Pack (550mg), debuted in fourth place, marking its first appearance in the rankings. Meanwhile, the CBD/THC 1:1 Cookies & Cream White Chocolate (10mg CBD, 10mg THC) dropped to fifth place, reflecting a significant decline in sales from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
