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Oct-2024
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Overview
Market Insights Snapshot
Indiva has demonstrated varied performance across different categories and provinces. In the Capsules category, the brand has shown consistent strength in British Columbia, maintaining a top 5 position throughout the months, although there's a slight downward trend from second to fourth place by October. In Alberta, Indiva has improved its ranking from tenth in August and September to eighth in October, indicating a positive trajectory. The Ontario market also reflects stability with Indiva holding onto the seventh rank in October after a brief dip in August, which suggests a resilient presence in the Capsules category across these regions.
In the Edible category, Indiva's performance is more mixed. In Alberta, the brand maintains a consistent presence, hovering around the twelfth and thirteenth ranks, yet it has not broken into the top ten, which may be a point of concern. Conversely, in Ontario, Indiva has slightly improved its position from twenty-sixth to twenty-fourth by October, showing some upward movement. However, in British Columbia, Indiva's Edible category performance has declined, as the brand failed to make the top 30 by October, signaling a potential area for strategic re-evaluation.
Competitive Landscape
In the competitive landscape of the Capsules category in Ontario, Indiva has shown resilience and a slight upward trend in its rankings over the past few months. Starting from a rank of 7th in July 2024, Indiva experienced a dip to 9th in August but managed to climb back to 7th by October. This fluctuation in rank is noteworthy given the consistent performance of competitors like Glacial Gold, which maintained a steady 4th position before slightly dropping to 5th in October, and Emprise Canada, which consistently held the 6th rank. Meanwhile, Dosecann remained a close competitor, oscillating between 6th and 8th positions. Despite the competitive pressure, Indiva's sales figures show a positive trajectory, particularly with a notable increase in October, suggesting a strengthening market presence. This data highlights Indiva's potential for growth amidst strong competition, making it a brand to watch in the Ontario capsules market.
Notable Products
In October 2024, Indiva's top-performing product remained the Vanilla Double Stuffed Chocolate Cookie (10mg) in the Edible category, maintaining its number one ranking with sales of 4721 units. Blips THC Tablets 25-Pack (250mg) consistently held the second spot across the months with a slight decline in sales. The CBD/THC 1:1 Cookies & Cream White Chocolate (10mg CBD, 10mg THC) also remained stable at the third position, although its sales dropped compared to September. Notably, the Doppio- Fudge Double Stuffed Chocolate Cookie (10mg) rose to fourth place, showing an improvement from its previous fifth position in September. Meanwhile, the 1432 - CBG:THC 1:1 Milk Chocolate (10mg CBG 10mg THC) returned to the rankings in fifth place after being unranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
