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Oct-2024
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Overview
Market Insights Snapshot
Infinity (MO) has shown notable performance in the Concentrates category within Missouri. Over the past few months, the brand has demonstrated resilience, maintaining a consistent presence in the top 10, with rankings oscillating between 5th and 7th place. Interestingly, October saw a return to the 5th position, a positive movement from the previous months, accompanied by a significant increase in sales. This suggests a strong recovery or possibly a strategic shift that resonated well with consumers. However, Infinity (MO) did not feature in the top 30 brands in other states for Concentrates, indicating a potential area for growth or a focus on strengthening its hold in Missouri.
The Vapor Pens category presents a different scenario for Infinity (MO) in Missouri. The brand struggled to break into the top 30 for much of the observed period, only achieving 48th place in October. Despite this, there was a notable upward trend in sales from August to October, suggesting an increasing consumer interest or improved distribution strategies. The absence from the top 30 rankings in other states indicates that Infinity (MO) may need to explore opportunities outside Missouri to expand its market presence in the Vapor Pens category. This contrast between categories highlights the brand's varying strengths and challenges within its home state.
Competitive Landscape
In the Missouri concentrates market, Infinity (MO) has experienced notable fluctuations in its competitive positioning over recent months. While maintaining a steady presence, Infinity (MO) saw its rank shift from 5th in July 2024 to 7th in both August and September, before climbing back to 5th in October. This rebound is significant amidst the dynamic movements of competitors like Good Day Farm, which surged from 13th in September to 3rd in October, and Head Change, which consistently held top positions, peaking at 2nd in September. Meanwhile, Proper Cannabis experienced a decline, dropping from 1st in July to 6th by October. These shifts suggest a competitive landscape where Infinity (MO) must navigate both rising and falling contenders to maintain and improve its market share.
Notable Products
In October 2024, Infinity (MO) saw Gelato Cake Live Resin Cartridge (0.5g) leading the sales as the top-performing product in the Vapor Pens category, with a notable sales figure of 1129 units. Following closely in the Concentrates category, Confetti Cobbler Cured Shatter (1g) and Grape Cream Cake Live Badder (1g) held the second and third positions, respectively. Grape Cream Cake x Banana Punch Diamonds & Sauce (1g) and Lemon Bar Live Badder (1g) rounded out the top five, securing fourth and fifth places. Compared to previous months, these products have consistently climbed the ranks, with Gelato Cake Live Resin Cartridge making a significant leap to first place. The steady rise in rankings highlights the growing consumer preference for these specific products within Infinity (MO)'s offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
