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Dec-2024
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Overview
Market Insights Snapshot
Infinity (MO) has demonstrated a notable upward trajectory in the Concentrates category within Missouri. Over the past four months, the brand has climbed from a rank of 6 in September 2024 to an impressive 2 by December 2024. This rise in ranking reflects a consistent increase in sales, with December sales figures reaching significant heights. Such a trend suggests that Infinity (MO) is gaining substantial traction and consumer preference in the Concentrates market, potentially positioning itself as a leading player in the state. However, it's important to note that similar success has not been mirrored across other categories.
In contrast, Infinity (MO) has faced challenges in the Vapor Pens category in Missouri. The brand has struggled to break into the top 30, with rankings hovering in the low 50s throughout the months analyzed. This stagnation in rank, coupled with fluctuating sales figures, indicates that the brand is encountering stiff competition or market saturation in this category. The disparity in performance between Concentrates and Vapor Pens highlights the varying levels of consumer engagement and competitive dynamics across categories. Such insights could guide strategic adjustments for Infinity (MO) to optimize its presence and performance in the Vapor Pens market.
Competitive Landscape
In the Missouri concentrates market, Infinity (MO) has shown a notable upward trajectory in its rankings over the last few months, moving from 6th place in September 2024 to an impressive 2nd place by December 2024. This positive trend suggests a significant increase in brand visibility and consumer preference. In contrast, Vivid (MO), which started as the top-ranked brand in September, experienced fluctuations, ultimately reclaiming the top spot in December after a brief dip. Meanwhile, Head Change also demonstrated strong performance, peaking at 1st place in November before dropping to 3rd in December. Sinse Cannabis made a remarkable leap from being unranked in September to securing the 4th position by December, indicating a rapid growth in market presence. Infinity (MO)'s consistent rise in rank amidst these competitive dynamics highlights its growing appeal and strategic positioning in the Missouri concentrates sector.
Notable Products
In December 2024, the top-performing product for Infinity (MO) was Mac Cured Wax (1g) in the Concentrates category, securing the number one rank with sales of 1309 units. Grape Cream Cake Shatter (1g) improved its position from third in November to second in December, showcasing a positive trend with 1280 units sold. Confetti Cobbler Live Sugar (1g) maintained a consistent presence, holding onto the third rank with sales of 1184 units. Do Si Dos Wax (1g) entered the top five, achieving fourth place in December. Sour GMO Cookies Cured Shatter (1g) made its debut in the rankings, capturing the fifth position with 874 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
