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Nov-2024
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Overview
Market Insights Snapshot
Interstate 420's performance in the Illinois cannabis market has shown some interesting trends across different product categories. In the Flower category, the brand experienced a fluctuating but overall positive trajectory, moving from a rank of 26 in August 2024 to 19 by November 2024. This upward movement is indicative of increasing consumer preference or effective market strategies. However, their absence from the top 30 in the Vapor Pens category since August suggests a need for strategic reevaluation or product innovation in that segment. It's noteworthy that despite not ranking in the top 30 for Vapor Pens, their sales figures were not negligible, hinting at potential untapped growth opportunities.
In the Pre-Roll category, Interstate 420 has maintained a strong presence in Illinois, improving its rank from 17 in August to 12 by October, where it has held steady through November. This stability in the top tier suggests a consistent demand for their Pre-Roll offerings. While the Flower and Pre-Roll categories show promising signs of growth and stability, the lack of a top 30 ranking in other categories could signal potential areas for expansion or improvement. The brand's ability to sustain and improve its rankings in these key categories will be critical for maintaining its competitive edge in the Illinois market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Interstate 420 has shown a dynamic shift in its market position over the past few months. Starting from a rank of 26 in August 2024, Interstate 420 improved to 19 in September, briefly dropped to 23 in October, and then regained its 19th position in November. This fluctuation in rank indicates a competitive struggle, yet a resilient comeback, suggesting effective strategies in place to regain market share. Notably, UpNorth Humboldt consistently maintained a higher rank, although it slipped from 14 to 17 by November, which might indicate a potential opening for Interstate 420 to capitalize on. Meanwhile, The Botanist showed a steady climb, reaching the 20th position in November, suggesting increasing competition. Brands like Tales & Travels and The Essence have also shown varied performances, with ranks fluctuating but generally maintaining a position within the top 20, indicating a stable yet competitive environment. These dynamics highlight the importance for Interstate 420 to continuously innovate and adapt to maintain and improve its standing in the Illinois Flower market.
Notable Products
In November 2024, the top-performing product from Interstate 420 was the Don Shula Pre-Roll (0.7g), maintaining its consistent rank at number one since August 2024, with a notable sales figure of 7,621 units. The Black Cherry Gelato Pre-Roll (0.7g) climbed back to the second position, showing a steady increase in sales from September to November. Joe's Exotic Pre-Roll (0.7g) improved its ranking to third place, marking a significant jump from its fifth position in October. The Blue Dream Pre-Roll (0.7g) made its debut in the rankings, securing the fourth spot in November. Lastly, the Double Stuffed Kush Pre-Roll (0.7g) re-entered the rankings at fifth place after being unranked in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
