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Oct-2024
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Overview
Market Insights Snapshot
Interstate 420 has shown a dynamic performance across various categories in Illinois. In the Flower category, the brand has seen a notable fluctuation in rankings, starting at 35 in July 2024 and improving to 19 in September before slightly dropping to 23 in October. This movement indicates a competitive market where the brand is striving to maintain a strong presence. The Flower category sales peaked in September, suggesting that despite the drop in October rankings, the brand has a solid customer base. However, the absence of Interstate 420 in the top 30 brands for Vapor Pens from September onwards highlights a potential area for growth or a shift in consumer preferences that the brand might need to address.
In contrast, the Pre-Roll category in Illinois has been a consistent area of strength for Interstate 420. The brand improved its ranking from 19 in July to 12 by October, indicating a positive trend and likely increasing consumer interest or successful marketing strategies. This steady improvement is further supported by a significant rise in sales, particularly in October, which saw a substantial increase. The brand's performance in the Pre-Roll category suggests a strong alignment with consumer preferences in this segment, which could be leveraged for further growth. The absence of ranking in other categories like Vapor Pens might suggest a strategic focus or market positioning that Interstate 420 could explore further to diversify its market presence.
Competitive Landscape
In the competitive Illinois flower market, Interstate 420 has demonstrated a dynamic shift in rankings over the past few months, reflecting both opportunities and challenges. In July 2024, Interstate 420 was ranked 35th, but by September, it surged to 19th, showcasing a significant improvement in market presence. However, by October, it slipped slightly to 23rd, indicating a need for strategic adjustments to maintain upward momentum. In comparison, FloraCal Farms consistently hovered around the 20th position, while Lula's experienced a decline from 15th in August to 24th in October, suggesting potential vulnerabilities that Interstate 420 could capitalize on. Meanwhile, The Botanist showed fluctuations but ended October at 22nd, just ahead of Interstate 420, indicating a close competition. These insights highlight the volatile nature of the market and the importance for Interstate 420 to leverage its recent gains to secure a more stable and higher ranking in the future.
Notable Products
In October 2024, the top-performing product for Interstate 420 was Don Shula Pre-Roll (0.7g), maintaining its consistent number 1 ranking from previous months with sales reaching 16,532 units. Black Cherry Gelato Pre-Roll (0.7g) climbed back to the second position after dropping to fourth place in September, showing a notable increase in sales. Black Inferno Pre-Roll (0.7g) held steady at the third spot, demonstrating stable performance across the months. Joe's Exotic Pre-Roll (0.7g) improved its standing to fourth place, recovering from a drop in August. White Truffle Pre-Roll (0.7g) entered the rankings for the first time in October, securing the fifth position with a promising sales debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
