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Dec-2024
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Overview
Market Insights Snapshot
Interstate 420's performance in the Illinois market reveals notable fluctuations across different product categories. In the Flower category, the brand experienced a decline in its ranking from 19th in September 2024 to 23rd in October, before recovering to 19th in November and then dropping again to 25th in December. This indicates a volatile presence in the Flower market, with a significant dip in sales during December. On the other hand, the Pre-Roll category shows a more stable and positive trend. The brand improved its position from 15th in September to 12th by December, suggesting a strengthening foothold in this segment. The consistent improvement in ranking, coupled with a peak in sales during November, highlights a growing consumer preference for Interstate 420's Pre-Roll products in Illinois.
It's important to note that while Interstate 420 maintains a presence in the top 30 for both categories in Illinois, its absence from the top 30 in other states or provinces could indicate limited market penetration or competitive challenges outside of Illinois. The brand's ability to sustain and improve its position in Illinois, especially in the Pre-Roll category, suggests potential for growth if similar strategies were applied in other regions. However, the fluctuations in the Flower category rankings point to the need for strategic adjustments to stabilize and enhance its market share. The data reveals that while there are opportunities for expansion and improvement, Interstate 420 must address the inconsistencies in its Flower category performance to ensure long-term success.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Interstate 420 has experienced notable fluctuations in its ranking over the last few months, which could impact its market positioning and sales strategy. Starting in September 2024, Interstate 420 was ranked 19th, but by December 2024, it had slipped to 25th, indicating a downward trend in its competitive standing. This decline contrasts with the performance of brands like 93 Boyz, which maintained a stable rank of 23rd from November to December, and TwentyTwenty (IL), which improved from 27th to 24th over the same period. Additionally, Seed & Strain Cannabis Co. also showed a positive trajectory, moving from 28th to 26th. These shifts suggest that Interstate 420 may need to reassess its market strategies to regain its competitive edge and address the factors contributing to its declining rank, especially as competitors are either stabilizing or improving their positions in the market.
Notable Products
In December 2024, the top-performing product from Interstate 420 was Don Shula Pre-Roll (0.7g), maintaining its number one rank consistently from September to December, with a notable sales figure of 12,904. Blue Dream Pre-Roll (0.7g) climbed to the second position, improving from the fourth rank in November. Fire Berries Pre-Roll (0.7g) entered the rankings at the third position, showing strong sales performance. Black Cherry Gelato Pre-Roll (0.7g) dropped to fourth place from its previous second rank in November, indicating a decrease in sales momentum. Dosilato Pre-Roll (0.7g) debuted at the fifth position in December, contributing to the diverse lineup of top-selling pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
