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Jan-2025
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Overview
Market Insights Snapshot
Interstate 420 has experienced notable fluctuations in its performance across different categories and states, particularly in Illinois. In the Flower category, the brand demonstrated a strong presence in October 2024, securing the 23rd position. However, there was a gradual decline in the subsequent months, with the brand slipping to the 29th position by January 2025. This downward trend might be concerning for stakeholders, as it indicates a potential challenge in maintaining market share in this highly competitive category. Conversely, the Pre-Roll category showed a similar pattern, starting at the 13th rank in both October and November, but falling to 21st by January. This suggests that while Interstate 420 has a foothold in these categories, sustaining its ranking is proving to be a challenge.
It's also worth noting that Interstate 420 was not listed in the top 30 brands in some categories and states, highlighting areas where the brand might not have a significant presence or influence. This absence could be perceived as a gap in the brand's market penetration or an opportunity for growth, depending on the strategic goals of Interstate 420. The sales figures, particularly in the Flower category, show a marked decrease from November 2024 to January 2025, suggesting potential seasonality or increased competition. Understanding these dynamics is crucial for the brand to strategize effectively and possibly regain or enhance its standing in the coming months.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Interstate 420 has experienced notable fluctuations in its ranking and sales performance. From October 2024 to January 2025, Interstate 420's rank varied from 23rd to 29th, indicating a dynamic market presence. Despite a peak in November 2024, where it climbed to 20th place, the brand faced a decline to 29th by January 2025. This downward trend coincides with a decrease in sales from November's high, suggesting potential challenges in maintaining market share. Competitors like Kaviar and FloraCal Farms also saw shifts, with Kaviar dropping from 19th to 30th, while FloraCal Farms remained relatively stable, though slightly declining from 22nd to 27th. Meanwhile, Seed & Strain Cannabis Co. maintained a steadier position, hovering around the late 20s. These movements highlight the competitive pressures Interstate 420 faces, emphasizing the need for strategic adjustments to regain and sustain higher rankings in the Illinois market.
Notable Products
In January 2025, the top-performing product for Interstate 420 was the Don Shula Pre-Roll (0.7g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months, despite a sales figure of 4133 units which is a notable decline from October 2024. Jungle Pie Pre-Roll (0.7g) emerged as the second-ranked product, marking its debut in the rankings. Fire Berries Pre-Roll (0.7g) held the third position, experiencing a slight drop from its initial appearance in December 2024. Cobra Milk Pre-Roll (0.7g) secured the fourth spot, newly entering the top rankings. Lastly, Stella Blue (3.5g) in the Flower category completed the top five, indicating a strong entry for this product in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
