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Nov-2025
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Overview
Market Insights Snapshot
ioVia has maintained a consistent presence in the Colorado market, particularly in the Tincture & Sublingual category. Over the months from August to November 2025, the brand secured the third position for three consecutive months before slipping to fourth place in November. This slight decline in ranking coincides with a noticeable decrease in sales, suggesting potential challenges in maintaining its competitive edge amid evolving market conditions. The drop in sales from August to November reflects a broader trend that may indicate increased competition or shifting consumer preferences within this category.
Interestingly, ioVia's performance in other states or provinces is not highlighted, as it did not make it into the top 30 brands in those regions for the Tincture & Sublingual category. This absence could be interpreted as a lack of market penetration or brand recognition outside of Colorado. The brand's focus on a specific category in a single state might suggest a strategic decision to concentrate resources where it has established a strong foothold, though it also highlights potential areas for growth and expansion. The data points to a need for ioVia to possibly reevaluate its strategy to maintain and enhance its market position both within and beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Colorado, ioVia experienced a notable shift in its market position from August to November 2025. Initially holding a steady rank of 3rd place from August through October, ioVia slipped to 4th place in November. This decline coincides with a significant drop in sales from $31,282 in October to $17,099 in November, suggesting potential challenges in maintaining consumer interest or facing increased competition. Meanwhile, Nuo improved its ranking from 5th in August to 3rd in November, indicating a positive reception and possibly capturing some of ioVia's market share. My Brother's Flower consistently held the 2nd position throughout this period, maintaining a strong presence in the market. Additionally, Stratos and Care Division showed fluctuations in their rankings, with Stratos moving between 5th and 6th place and Care Division improving from 7th to 5th place in October before settling at 6th in November. These dynamics highlight the competitive pressures ioVia faces and underscore the importance of strategic marketing and product differentiation to regain its previous standing.
Notable Products
In November 2025, the top-performing product from ioVia was the Hi-THC Tincture (100mg) in the Tincture & Sublingual category, which climbed from third place in October to first place, achieving sales of 274 units. The CBD/THC 1:1 Unflavored Precision Dose Tincture (100mg CBD, 100mg THC) dropped from its consistent first-place position from August to October to second place. The CBD/THC 20:1 Tincture (190mg CBD, 10mg THC) maintained its presence in the top three, moving from second place in October to third in November. The CBD/THC 1:1 Lavender Restorative Bath Soak (100mg THC, 100mg CBD, 17.6oz) remained steady in fourth place throughout the months. A new entry, the CBD/THC 1:1 Aloe Vera Restorative Bath Soak (100mg THC, 100mg CBD 17.6oz), debuted in fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
