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Aug-2025
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Overview
Market Insights Snapshot
In the state of Colorado, ioVia has demonstrated a strong performance in the Tincture & Sublingual category, consistently maintaining a high ranking. From May to August 2025, ioVia held the 3rd position in May and June, before climbing to the 2nd position in July and maintaining it in August. This upward movement reflects a positive trajectory in consumer preference or market penetration. Notably, their sales figures saw a substantial increase from June to July, suggesting a successful strategy or product reception during this period. However, in the Topical category, ioVia was ranked 9th in May, but was absent from the top 30 in the subsequent months, indicating a potential area for growth or a shift in market focus.
The absence of ioVia from the top 30 rankings in the Topical category after May in Colorado could suggest either a strategic withdrawal from this category or increased competition that has edged them out. While their presence in the Tincture & Sublingual category remains robust, the lack of visibility in other categories might limit their market diversification. This could be seen as an opportunity for ioVia to reassess their product offerings or marketing strategies in the Topical segment to regain a competitive edge. Understanding these dynamics offers a glimpse into their market strategy and potential areas for development.
Competitive Landscape
In the Colorado Tincture & Sublingual category, ioVia has demonstrated a notable upward trajectory in its market position over the summer of 2025. Initially holding steady at the third rank in May and June, ioVia advanced to the second position by July, maintaining this rank through August. This advancement reflects a strategic gain over My Brother's Flower, which experienced a decline from second to third place during the same period. Despite ioVia's positive momentum, it remains behind Ripple (formerly Stillwater Brands), which consistently holds the top spot. Meanwhile, Escape Artists remains a steady competitor, consistently ranking fourth. ioVia's sales figures have shown a strong upward trend from June to July, which likely contributed to its improved ranking, indicating a growing consumer preference and effective market strategies.
Notable Products
In August 2025, the CBD/THC 1:1 Unflavored Precision Dose Tincture maintained its position as the top-performing product for ioVia, continuing its streak as the number one ranked product since May. The Hi-THC Tincture rose to second place, showing a notable increase in sales to 509 units. The CBD/THC 20:1 Tincture fell to third place, despite a consistent sales performance. The CBD/THC 1:1 Lavender Restorative Bath Soak held steady in fourth place, although its sales figures significantly decreased to 94 units. A new entry, the CBD/THC 1:1 Tea Tree Restorative Bath Soak, debuted at fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
