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Dec-2024
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Overview
Market Insights Snapshot
Island has shown a notable performance in the Illinois cannabis market, particularly in the Flower category. After not being in the top 30 brands in September 2024, Island made a significant leap to rank 27th by December 2024. This upward movement is underscored by a substantial increase in sales, indicating a growing consumer preference for Island's Flower products. In the Pre-Roll category, Island also displayed positive momentum, moving from outside the top 30 in September to 36th place by December. This consistent improvement across categories suggests a strengthening brand presence in Illinois.
In contrast, Island's performance in the Massachusetts market presents a different narrative. The brand saw fluctuations in its Flower category ranking, peaking at 35th in October 2024 before dropping to 57th by December. This volatility might reflect competitive pressures or shifting consumer preferences in Massachusetts. Despite the ups and downs, Island's sales data indicates a capacity to capture market interest, although sustaining a top 30 position remains a challenge. These mixed results across different states highlight the varying dynamics of regional cannabis markets and the importance of strategic positioning for Island.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Island has shown a significant upward trend in its ranking over the last few months of 2024. Starting from a rank of 37 in September, Island improved its position to 27 by December, indicating a positive trajectory in market presence. This improvement is notable when compared to competitors like IC Collective, which only moved from rank 33 to 29 in the same period, and Kaviar, which experienced a decline from rank 21 to 28. Despite Seed & Strain Cannabis Co. maintaining a relatively stable position, Island's sales growth from October to December outpaced many of its competitors, suggesting a strengthening brand appeal and effective market strategies. This upward momentum positions Island favorably against its peers, highlighting its potential to capture more market share in the Illinois Flower category.
Notable Products
In December 2024, Island's top-performing product was Booberry Cookies (3.5g) from the Flower category, achieving the number one rank with sales of $1,994. This product showed significant growth, moving up from fourth place in November. The second spot was occupied by Garlic Z Pre-Roll (1g), which climbed up from fifth place the previous month. Kush Mints (3.5g) debuted strongly, securing the third position in its first month on the list. Garlic Z (3.5g) experienced a slight decline, dropping from second to fourth place, while Scooby Snacks Pre-Roll (1g) made its first appearance at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
