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Jan-2025
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Overview
Market Insights Snapshot
Island has demonstrated a notable upward trajectory in the Illinois market, particularly in the Flower category. Starting from a rank of 38 in October 2024, Island has impressively climbed to the 23rd position by January 2025. This upward movement is indicative of a strong performance and growing consumer preference, supported by a significant increase in sales from October to January. In the Pre-Roll category within Illinois, Island also made progress, moving from a rank of 49 in October to 33 in January. Despite not being in the top 30 initially, their consistent improvement suggests a positive reception and expansion in this segment.
In contrast, Island's performance in the Massachusetts market presents a different narrative. In the Flower category, Island started at rank 35 in October 2024 but experienced fluctuations, dropping out of the top 50 in December before recovering to rank 37 in January 2025. This volatility might point to competitive pressures or changing consumer preferences in Massachusetts. The sales figures reflect this inconsistency, with a dip in December before rebounding in January. The lack of presence in the top 30 for two consecutive months highlights potential challenges that Island may need to address to stabilize and improve their market position in Massachusetts.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Island has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 38 in October 2024, Island has climbed steadily to reach the 23rd position by January 2025. This improvement in rank is indicative of a significant increase in sales, which more than doubled from October to December 2024. In contrast, competitors such as The Botanist and 93 Boyz have maintained relatively stable positions, with The Botanist experiencing a slight dip in January 2025. Meanwhile, Legacy Cannabis (IL) and TwentyTwenty (IL) have seen fluctuations in their rankings, with Legacy Cannabis dropping out of the top 20 in December 2024. Island's consistent rise suggests a growing consumer preference and market penetration, positioning it as a formidable competitor in the Illinois flower market.
Notable Products
In January 2025, Island's top-performing product was Booberry Cookies (3.5g) in the Flower category, maintaining its leading position from December 2024 with impressive sales of 3,858 units. Papaya (3.5g) debuted strongly at the second position, while Ice Cream Sherbet (3.5g) secured the third spot. Kush Mints (3.5g) experienced a slight drop, moving from second in December to fourth in January. Black Rose Sun (3.5g), previously unranked in the last few months, re-entered the rankings at the fifth position, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
