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Aug-2024
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Overview
Market Insights Snapshot
J-Bad has shown a consistent presence in the Ohio market, particularly in the Edible category. Over the summer months, the brand's rankings fluctuated slightly but remained within the top 30. Starting at rank 29 in May 2024, J-Bad improved to rank 26 by July before slipping back to rank 28 in August. Despite these minor shifts, the brand's sales figures tell a more positive story, with a significant increase from $28,595 in May to $45,101 in August. This upward trend in sales indicates a growing consumer interest and potentially effective marketing strategies, even if the ranking did not consistently improve.
It's important to note that J-Bad's ability to stay within the top 30 in Ohio is a positive sign compared to many brands that do not make the cut. However, the brand's ranking movements suggest there is still competition and room for growth. The slight dip in ranking from July to August, despite the increase in sales, could imply a highly competitive market where other brands are also performing well. This dynamic highlights the importance of continuous innovation and customer engagement to maintain and improve market position.
Competitive Landscape
In the competitive landscape of the Ohio edible cannabis market, J-Bad has shown fluctuating performance over the past few months. Despite a steady climb from a rank of 29 in May 2024 to 26 in July 2024, J-Bad slipped back to 28 in August 2024. This volatility contrasts with the more stable performance of competitors like Aura (OH), which maintained a consistent rank of 24 in May and June before experiencing a dip in July, only to recover to 27 in August. Meanwhile, Terra showed a notable improvement, rising from 35 in May to 29 in August. Eden's Trees faced challenges, missing the top 20 in June and showing inconsistent rankings otherwise. The sales trends indicate that while J-Bad's sales surged significantly in August, competitors like The Botanist and Aura (OH) have generally maintained higher sales figures, suggesting that J-Bad needs to strategize effectively to improve its market position and capitalize on its recent sales momentum.
Notable Products
In August 2024, the top-performing product for J-Bad was Green Apple Sour Gummy 4-Pack (110mg) in the Edible category, maintaining its rank from the previous month and achieving a notable sales figure of 355 units. Sour Peach Gummies 4-Pack (110mg) climbed to the second position, up from third place in July, with a significant increase in sales. Green Apple Sour Gummies 16-Pack (440mg) held steady in third place, showing consistent performance. Sour Peach Gummies 16-Pack (440mg) entered the rankings for the first time in fourth place. Tangerine Sour Gummy 4-Pack (110mg) remained in fifth place, continuing its decline from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
