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Oct-2024
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Overview
Market Insights Snapshot
Jade Nectar has demonstrated a consistent presence in the California market, particularly within the Tincture & Sublingual category. Over the months from July to October 2024, the brand has maintained its position within the top 10, showing a slight fluctuation in rankings. Specifically, Jade Nectar improved from 8th place in July to 6th in September, before settling at 7th in October. This indicates a stable performance with a slight upward trend, suggesting effective brand strategies or product appeal maintaining their competitive edge in this category. However, the absence of rankings outside the top 10 may imply challenges in expanding beyond their current standing or into other categories.
Despite not being ranked outside California, Jade Nectar's sales figures reflect a positive trajectory, with a notable peak in September. This peak might be attributed to seasonal demand or successful promotional campaigns. The decrease in October sales, while still robust, suggests a return to more typical monthly figures. The absence of Jade Nectar in the top 30 in other states or categories could be a strategic focus on their stronghold market in California, or it might highlight potential growth opportunities they are yet to explore. This data suggests that while Jade Nectar is a strong player in their niche, there might be room for expansion or diversification in their market approach.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Jade Nectar has shown a dynamic performance over the past few months. While maintaining a steady presence, Jade Nectar improved its rank from 8th in July 2024 to 6th in September 2024, before slightly dropping to 7th in October 2024. This fluctuation indicates a competitive tussle, particularly with brands like Friendly Farms, which consistently hovered around the 6th position, and Proof, which saw a slight improvement from 9th to 8th in October. Notably, Mary's Medicinals remained a dominant force, consistently holding the 5th rank, suggesting a stable consumer base. Meanwhile, ABX / AbsoluteXtracts showed some volatility, moving between 8th and 9th positions. These shifts highlight the competitive pressures Jade Nectar faces, as it strives to capture a larger market share amidst strong contenders.
Notable Products
In October 2024, the top-performing product for Jade Nectar was the CBD/THC 30:1 CBD Drops, maintaining its rank as number one for the fourth consecutive month with sales of 1198 units. The Indica High Potency Tincture held steady at the second rank, showing consistent performance across the months. The Sativa Tincture Drops climbed back to the third position after a brief drop to fifth in August, indicating a resurgence in popularity. Notably, the Indica Sativa High Potency Blend Tincture, which was second in September, fell to fourth place in October. A new entry, the Indica Tincture, debuted at fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
