Nov-2024
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Overview
Market Insights Snapshot
Jade Nectar has maintained a consistent presence in the Tincture & Sublingual category in California, holding steady at the 7th position from August through November 2024. This stability in ranking indicates a solid customer base and steady demand for their products in this category within the state. The brand's sales figures reflect a slight fluctuation, with a noticeable increase from August to September, followed by a dip in October, and then another rise in November. This pattern suggests a resilience in the market despite minor setbacks, potentially influenced by seasonal factors or promotional activities.
Outside of California, Jade Nectar's absence from the top 30 rankings in other states and provinces could be seen as a challenge or an opportunity for growth. Their current focus on California might be limiting their exposure and reach in other potential markets. This lack of presence in the top rankings elsewhere highlights the brand's potential to expand and tap into new regions, which could diversify their market footprint and reduce dependency on a single market. Understanding these dynamics can provide insights into strategic decisions for market expansion and product diversification.
Competitive Landscape
In the competitive landscape of California's Tincture & Sublingual category, Jade Nectar has maintained a consistent rank of 7th place from August to November 2024. This stability in ranking suggests a steady performance amidst a dynamic market. Notably, Mary's Medicinals has consistently held the 5th position, indicating a strong foothold with sales peaking in November. Meanwhile, ABX / AbsoluteXtracts experienced a notable improvement in November, climbing from 9th to 6th place, which could signal increasing competition for Jade Nectar. Friendly Farms saw a decline in their ranking, dropping from 6th to 8th, potentially opening opportunities for Jade Nectar to capitalize on shifting consumer preferences. Proof maintained a stable presence, similar to Jade Nectar, suggesting a consistent consumer base. Overall, while Jade Nectar's sales figures have shown fluctuations, the brand's ability to maintain its rank highlights its resilience and potential for growth in a competitive market.
Notable Products
In November 2024, Jade Nectar's top-performing product was the CBD/THC 30:1 CBD Drops (900mg CBD, 30mg THC, 30ml) in the Tincture & Sublingual category, maintaining its number one rank from previous months with a notable sales figure of 1389 units. The Sativa Tincture Drops (1000mg THC, 30ml) rose to the second position, improving from third place in October. CBD/THC 20:1 CBD Drops for Pets (300mg CBD, 15mg THC, 30ml) climbed to the third rank, up from fourth in previous months. The Indica Sativa High Potency Blend Tincture (1000mg THC, 30ml) secured the fourth spot, slightly recovering from a fifth-place ranking in October. Meanwhile, the Indica High Potency Tincture (1000mg THC, 30ml) dropped to fifth place, marking a decline from its consistent second-place ranking in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.