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Nov-2024
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Overview
Market Insights Snapshot
Jetpacks has shown varied performance across different states and categories in recent months. In California, the brand has struggled to maintain its presence in the Pre-Roll category, dropping out of the top 30 rankings by November 2024. This decline is significant, given that they were ranked 51st in August and 59th in September. This downward trend in California suggests challenges in maintaining competitive market positioning or possibly adapting to changing consumer preferences. On the other hand, in New York, Jetpacks has maintained a robust presence in the Pre-Roll category, consistently ranking within the top 5 over the past few months, even improving from 5th to 4th place by November.
The Concentrates category in New York has also been a strong performer for Jetpacks. The brand has shown a positive trajectory, moving up from 10th place in August to a stable 5th place in October and November. This upward movement highlights Jetpacks' growing influence and acceptance in the New York Concentrates market. While the specific sales figures for November are not disclosed here, the consistent ranking suggests a solid performance. The contrasting performance between states and categories highlights the importance of regional strategies and product focus for Jetpacks, as they navigate the competitive cannabis market landscape.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Jetpacks has shown a notable upward trend in its ranking, moving from a consistent 5th place from August to October 2024, to 4th place in November 2024. This improvement in rank suggests a positive reception and increased market penetration, despite facing stiff competition. For instance, Florist Farms maintained a strong position at 3rd place throughout the period, while Dank. By Definition consistently held the 2nd rank, indicating their strong brand presence and customer loyalty. Meanwhile, Nanticoke experienced fluctuations, peaking at 4th place in October before dropping to 5th in November, which may have contributed to Jetpacks' rise. PUFF also showed variability, ending November in 6th place, suggesting potential volatility in their market strategy. These dynamics highlight Jetpacks' strategic positioning and potential for continued growth in the competitive New York Pre-Roll market.
Notable Products
In November 2024, the top-performing product from Jetpacks was Lucid Blue Bigger Bang Infused Pre-Roll (1g) in the Pre-Roll category, which climbed to the first rank with notable sales of 1927 units. Cereal Milk FJ-3 Infused Pre-Roll 5-Pack (3g) followed closely in second place, maintaining its strong performance from previous months. Chernobyl Big Bang Resin Infused Pre-Roll 5-Pack (2.5g) re-entered the rankings, securing the third position with a respectable sales figure. Pineapple Sage Big Bang Infused Pre-Roll 5-Pack (2.5g) and Cherry Vortex Big Bang Resin Infused Pre-Roll 5-Pack (2.5g) rounded out the top five in fourth and fifth place, respectively. Notably, Cherry Vortex saw a decline from its previous top rank in August, highlighting a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
