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Jan-2025
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Overview
Market Insights Snapshot
Jetpacks has shown a notable presence in the New York market, particularly in the Concentrates category. Over the span from October 2024 to January 2025, the brand maintained a strong position, consistently ranking in the top four. This stability in rankings is indicative of a robust market strategy and consumer loyalty. Furthermore, Jetpacks managed to elevate its position from fourth to third place by December 2024, sustaining this rank into January 2025. Such upward momentum, coupled with a significant increase in sales figures, suggests a positive reception and expanding footprint in the Concentrates segment within the state.
In contrast, Jetpacks' performance in the California market has been less prominent, especially in the Pre-Roll category, where it did not rank within the top 30 brands as of October 2024. This absence from the top rankings could indicate either a highly competitive market environment or a need for strategic adjustments to improve their standing. On the other hand, the brand's Pre-Roll category in New York has seen a positive trajectory, climbing from sixth to fourth place by January 2025. The contrasting performances across these states highlight the varying market dynamics and consumer preferences that Jetpacks navigates in its quest for market dominance.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Jetpacks has demonstrated a noteworthy upward trend in its rankings, moving from 6th place in October and November 2024 to 4th place by January 2025. This positive shift in rank suggests a strengthening market position, particularly as it surpasses Nanticoke, which experienced a decline from 5th to 6th place during the same period. Despite facing stiff competition from Dank. By Definition, which consistently held the 2nd position, and Florist Farms, maintaining a steady 3rd place, Jetpacks' sales trajectory indicates robust growth. Notably, Jetpacks' sales in January 2025 were higher than those of PUFF, which ranked 5th, highlighting Jetpacks' potential to further climb the ranks in the coming months.
Notable Products
In January 2025, Jetpacks' top-performing product was the Lucid Blue Bigger Bang Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank from the previous two months with sales of 1985 units. The Chernobyl Big Bang Resin Infused Pre-Roll 5-Pack (2.5g) rose to second place, showing a significant increase from its fifth-place debut in December 2024. The Cereal Milk FJ-3 Infused Pre-Roll 5-Pack (3g) held steady in third place, despite a drop from its top rank in October 2024. Pink Pixie Bigger Bang Infused Pre-Roll (1g) slipped to fourth place after being second in December 2024. New to the list, the Chernobyl Big Bang Mini Infused Pre-Roll (0.5g) made its mark in fifth place, showcasing Jetpacks' expanding product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
