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Aug-2024
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Overview
Market Insights Snapshot
Jetpacks has demonstrated varied performance across different categories and states over the past few months. In California, the brand's presence in the Concentrates category has seen a decline, with rankings falling from 72nd in May 2024 to 80th in June 2024, and it did not make it into the top 30 in July and August 2024. This drop indicates a need for strategic adjustments in this category. Conversely, in the Pre-Roll category, Jetpacks has shown more stability, maintaining a presence within the top 60, though it did experience fluctuations, moving from 59th in May to 57th in August. Despite these changes, the brand's sales figures in the Pre-Roll category have seen a notable decline from June to August, suggesting potential market challenges or increased competition.
In New York, Jetpacks has performed significantly better, particularly in the Concentrates and Pre-Roll categories. The brand has consistently ranked in the top 10 for Concentrates, holding steady at 6th place from July to August 2024, indicating strong market acceptance and potential growth opportunities. The Pre-Roll category in New York shows even more impressive results, with Jetpacks climbing from 4th place in May to 2nd place by July and maintaining that position through August. This upward trajectory in rankings is supported by a substantial increase in sales, highlighting the brand's robust presence and consumer preference in the New York market.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Jetpacks has shown significant upward mobility, improving its rank from 4th in May 2024 to 2nd by July 2024, where it has maintained its position through August 2024. This rise in rank suggests a strong increase in market share and consumer preference. Notably, Jetpacks has outperformed Florist Farms, which also saw an improvement but only reached 3rd place by July 2024. Meanwhile, Nanticoke has shown more modest gains, moving from 7th in May 2024 to 4th in August 2024. However, the top competitor remains Ruby Farms, which has consistently held the 1st position throughout this period. Jetpacks' significant increase in sales, particularly from June to August 2024, indicates robust consumer demand and effective market strategies, positioning it as a formidable contender in the New York Pre-Roll market.
Notable Products
In August 2024, the top-performing product from Jetpacks was Cherry Vortex Big Bang Infused Pre-Roll 5-Pack (2.5g), which previously held the number one spot in July. Following closely was Chernobyl Big Bang Infused Pre-Roll 5-Pack (2.5g), which saw a significant increase in sales to 2215 units. Lucid Blue Bigger Bang Infused Pre-Roll (1g) debuted at the third position, showing strong initial sales. Big Bang - Pineapple Sage Infused Pre-Roll 5-Pack (2.5g) climbed to fourth place from its fifth position in July. Lemon Freeze Big Bang Infused Pre-Roll 5-Pack (2.5g) entered the rankings at fifth place, indicating a positive reception among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
