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Oct-2024
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Overview
Market Insights Snapshot
Jetpacks has experienced varied performance across different categories and states. In the California market, the brand's presence in the Pre-Roll category has seen a significant decline. From July to October 2024, Jetpacks' ranking dropped from 45th to 80th, indicating a decrease in market competitiveness. This downward trend is further reflected in their sales figures, which have seen a consistent decline over the months. The absence of Jetpacks from the top 30 brands in this category in October highlights a challenging market environment for them in California.
Conversely, Jetpacks has shown a more promising performance in New York, particularly in the Concentrates category. The brand improved its ranking from 8th in July to 5th in October 2024, demonstrating an upward trajectory. This positive movement is mirrored by their sales, which have increased significantly during this period. Additionally, in the Pre-Roll category, Jetpacks maintained a steady 5th position from August to October, suggesting strong brand loyalty and consistent demand in New York. This stability in rankings, coupled with a robust sales performance, underscores Jetpacks' solid foothold in the New York market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Jetpacks has maintained a consistent rank at 5th place from August to October 2024, following a slight drop from 4th place in July. This stability is notable, especially when compared to Mfny (Marijuana Farms New York), which experienced a significant decline from 3rd in July to 7th in October. Meanwhile, Florist Farms has shown impressive performance, climbing from 5th in July to a steady 3rd place from September onwards, indicating a strong upward sales trend. Nanticoke also improved its position, moving from 6th in July to 4th in October, suggesting a competitive push that may challenge Jetpacks' current standing. Additionally, Canna Cure Farms has made notable progress, advancing from 13th in July to 6th in October, indicating a potential emerging competitor. These dynamics suggest that while Jetpacks has maintained its position, the brand faces increasing competition from both established and rising brands, necessitating strategic efforts to enhance its market share and rank.
Notable Products
In October 2024, the top-performing product for Jetpacks was Cereal Milk FJ-3 Infused Pre-Roll 5-Pack (3g) in the Pre-Roll category, maintaining its rank as number one from the previous month with a notable sales figure of 1758 units. Lucid Blue Bigger Bang Infused Pre-Roll (1g) held its position at rank two from September to October, reflecting consistent demand. The Blueberry Pancakes FJ-3 Infused Pre-Roll 5-Pack (3g) entered the rankings at position three, indicating a strong debut. Pink Pixie Big Bang Mini Infused Pre-Roll (0.5g) followed closely at rank four, showing a steady performance since its introduction. Lastly, Big Bang - Empire OG Mini Infused Pre-Roll (0.5g) rounded out the top five, suggesting a competitive market within the Pre-Roll category for Jetpacks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
