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Jan-2025
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Overview
Market Insights Snapshot
Jointment by Blunt Botanicals has demonstrated consistent performance in the topical category in Alberta. For four consecutive months from October 2024 to January 2025, the brand maintained a strong position, consistently ranking at number 5. This stability in ranking suggests a solid consumer base and effective market strategies in the region. Additionally, there was a notable increase in sales from November to December 2024, indicating a potential seasonal boost or successful promotional efforts during that period.
While the brand has shown remarkable consistency in Alberta, it is worth noting the absence of Jointment by Blunt Botanicals from the top 30 rankings in other states or provinces, which could indicate either a limited geographical reach or a more competitive landscape in those areas. The brand's strategic focus on Alberta might be a deliberate choice, leveraging a strong foothold in the topical category there. However, expanding their presence or improving competitive positioning in other regions could be a potential avenue for growth. Such movements and strategies would be crucial for stakeholders to watch in the coming months.
Competitive Landscape
In the competitive landscape of the Topical category in Alberta, Jointment by Blunt Botanicals maintains a consistent rank of 5th from October 2024 to January 2025. Despite its stable ranking, Jointment faces stiff competition from brands like Solei and Proofly, which consistently hold higher ranks at 4th and 3rd, respectively. Notably, Proofly leads with robust sales figures, significantly outperforming Jointment, indicating a strong consumer preference. Meanwhile, Wildflower and LivRelief show fluctuating ranks, with LivRelief missing from the top 20 in November 2024, suggesting potential volatility in their market presence. Jointment's sales show a promising upward trend in December 2024, indicating potential for growth, yet it remains crucial for the brand to strategize effectively against its competitors to improve its market position.
Notable Products
In January 2025, Jointment by Blunt Botanicals saw its top-performing product, CBD Pineapple Express Fizzing Bath Soak, maintain its number one rank with notable sales of 1002 units. The CBD Alaskan TF Zero Waste Bath Bomb followed closely in second place, consistent with its position from the previous two months. CBD/CBN Jointment Bath Salts held steady at third place, while CBD/THC Massage Butter remained in fourth position. The rankings for these products have shown stability over the past few months, indicating strong and consistent consumer demand. Overall, the Topical category continues to lead in sales, driven by these top-performing products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
