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Dec-2024
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Overview
Market Insights Snapshot
Jonny Chronic has shown varied performance across different categories and provinces, with notable trends emerging in certain markets. In Alberta, the brand's Flower category did not make it into the top 30 rankings initially, but it showed a consistent improvement, reaching the 59th position by December 2024. The Pre-Roll category also began outside the top 30 but climbed to the 68th spot in November before slightly dropping to 73rd in December. A significant highlight for Jonny Chronic in Alberta is the Vapor Pens category, which saw a remarkable jump from the 53rd position in September to an impressive 18th position by November, maintaining a strong presence through December. This upward trajectory in Vapor Pens indicates a growing consumer preference for Jonny Chronic's offerings in this category within the province.
In British Columbia, Jonny Chronic's Flower category started outside the top 30 but improved significantly to reach the 32nd position by December. The Pre-Roll category also showed a positive trend, climbing from outside the top 30 to the 41st position by the end of the year. The brand's Vapor Pens maintained a strong position, ranking 15th in October and holding a similar position through November, though it dropped slightly to 19th by December. Meanwhile, in Ontario, Jonny Chronic's Flower category demonstrated a steady climb from the 90th position in September to 32nd by December. This indicates a growing acceptance and popularity of their products in the region, particularly in the Flower and Vapor Pens categories, which maintained a consistent presence in the top rankings. The brand's strong performance in these regions underscores its competitive presence and ability to capture consumer interest across various product categories.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Jonny Chronic has demonstrated a remarkable upward trajectory in its rankings from September to December 2024. Starting at a rank of 90 in September, Jonny Chronic climbed to an impressive 32 by December, showcasing a significant improvement in market positioning. This upward trend is indicative of a robust increase in sales, reflecting a strategic capture of market share. In contrast, competitors like San Rafael '71 and Muskoka Grown have shown more stable rankings, with San Rafael '71 fluctuating slightly but remaining outside the top 30, and Muskoka Grown maintaining a consistent position around the 30s. Meanwhile, Nugz and Woody Nelson have also experienced some fluctuations, yet none have matched the rapid ascent of Jonny Chronic. This data suggests that Jonny Chronic's strategies are effectively resonating with consumers, potentially due to product innovation or marketing efforts, positioning it as a formidable player in the Ontario flower market.
Notable Products
In December 2024, the top-performing product from Jonny Chronic was the Cherry Bomb Reefers Pre-Roll 3-Pack (1.5g), which ascended to the number one position from its debut in November at rank three, achieving notable sales of 6320 units. The Blueberry Kush Live Resin Cartridge (1g) maintained a strong presence, securing the second spot after leading in October and November, with December sales reaching 5152 units. The Acapulco Gold Reefers Pre-Roll 3-Pack (1.5g) moved down to third place after being second in November. Acapulco Gold (3.5g) improved its ranking to fourth place, up from fifth in November. Meanwhile, the Acapulco Gold Live Resin Cartridge (1g) rounded out the top five, showing consistent performance with a slight drop from fourth in the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
