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Oct-2024
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Overview
Market Insights Snapshot
Jonny Chronic has shown varied performance across different categories and provinces in recent months. In Alberta, the brand's presence in the Vapor Pens category has been relatively stable, with a ranking of 49th in October 2024, despite a slight dip in the previous months. However, its performance in the Flower and Pre-Roll categories has been less consistent, with rankings falling outside the top 30 by October 2024, indicating potential challenges in maintaining market presence in these segments. Meanwhile, in British Columbia, Jonny Chronic has demonstrated resilience in the Vapor Pens category, achieving 19th place in October 2024, marking a significant improvement from September. The Flower category also saw a recovery, moving back into the top 50, suggesting a potential rebound in consumer interest.
In Ontario, Jonny Chronic has faced challenges in maintaining a strong foothold in the Flower category, with rankings slipping to 71st by October 2024. The Pre-Roll category also saw a lack of presence in recent months, highlighting areas for potential growth or strategic shifts. On the other hand, the Vapor Pens category has shown a more positive trajectory, with a return to the 23rd position in October, indicating a steady demand for their products in this segment. In Saskatchewan, Jonny Chronic has maintained a notable presence in the Vapor Pens category, securing a top 10 position consistently, which could be indicative of a strong brand affinity or effective market strategies in this region. Overall, while there are areas of concern, particularly in the Flower and Pre-Roll categories, Jonny Chronic's performance in Vapor Pens across multiple provinces suggests a promising avenue for continued focus and expansion.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Jonny Chronic has experienced notable fluctuations in its market position over recent months. Starting at a rank of 17 in July 2024, Jonny Chronic saw a decline to 23 in August and further to 33 in September, before recovering slightly to 23 in October. This volatility in ranking is mirrored in sales performance, with a significant drop from July to September, followed by a rebound in October. Competitors such as Papa's Herb and Nugz have maintained more stable rankings, consistently staying within the top 25, which may indicate stronger consumer loyalty or more effective marketing strategies. Meanwhile, The Loud Plug has shown a positive trend, improving its rank from 49 in July to 21 in October, potentially posing a growing threat to Jonny Chronic's market share. These insights suggest that Jonny Chronic may need to reassess its competitive strategies to regain and sustain a higher market position in the Ontario vapor pen category.
Notable Products
In October 2024, Jonny Chronic's top-performing product was the Blueberry Kush Live Resin Cartridge (1g) from the Vapor Pens category, which climbed to the number one spot with sales reaching 3944 units. The Strawberry Fields Live Resin Cartridge (1g) followed closely, securing the second position with impressive sales figures of 3535 units. Acapulco Gold Live Resin Cartridge (1g), which had previously held the top rank in July and August, settled at third place this month. Notably, the Acapulco Gold (14g) from the Flower category made its debut in the rankings at fourth place. Purple Haze Distillate Cartridge (1g) re-entered the rankings at fifth place, having previously been unranked in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
