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Aug-2024
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Overview
Market Insights Snapshot
Jonny Chronic has shown varied performance across different categories and states/provinces over the past few months. In Alberta, the brand's Flower category saw a decline from 48th to 64th rank between July and August 2024, indicating a potential area of concern. Conversely, their Vapor Pens category has maintained a relatively strong position, although it slipped from 15th to 28th in the same period. This decline could suggest increased competition or changing consumer preferences. The Pre-Roll category in Alberta also saw fluctuations, peaking at 50th in June but dropping to 75th in August, highlighting inconsistency in this segment.
In British Columbia, Jonny Chronic's performance in the Flower category significantly dropped from 20th in July to 46th in August, a notable decline that could impact their market presence. However, their Vapor Pens category remained relatively stable, holding ranks around the 19th and 20th positions. In Ontario, the Flower category also showed a downward trend, falling from 45th in July to 72nd in August. Interestingly, Jonny Chronic's Vapor Pens in Ontario have consistently performed well, maintaining a top 20 position throughout the months. In Saskatchewan, the brand's Flower category entered the top 30 for the first time in July at 24th, suggesting potential growth in this market.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Jonny Chronic has experienced notable fluctuations in rank and sales over the past few months. Despite a strong start in May 2024 with a rank of 18, Jonny Chronic saw a dip to rank 20 by August 2024. This decline in rank is accompanied by a decrease in sales from 424,999 CAD in May to 336,997 CAD in August. In contrast, Kolab has shown a positive trend, moving up from rank 21 in May to rank 18 in August, with a corresponding increase in sales from 338,355 CAD to 399,986 CAD. Similarly, Juicy Hoots has made significant strides, jumping from rank 28 in May to rank 19 in August, and boosting its sales from 227,367 CAD to 357,171 CAD. Meanwhile, Lord Jones has remained relatively stable, hovering around rank 20-21 with slight fluctuations in sales. The entry of Nugz into the top 20 in August, climbing from rank 27 in May, also indicates increasing competition in this category. These trends suggest that Jonny Chronic needs to strategize effectively to regain its competitive edge and improve its market position in Ontario's Vapor Pens category.
Notable Products
In August 2024, the top-performing product from Jonny Chronic was Acapulco Gold Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from July 2024 with sales of 4670 units. Purple Haze Distillate Cartridge (1g), also in the Vapor Pens category, rose to the second position from fourth in the previous month, showing a consistent upward trend. Cherry Bomb (3.5g) in the Flower category climbed to the third position from fifth in July 2024, despite a drop in sales figures. Acapulco Gold (3.5g) remained stable in the fourth position, although its sales have seen a decline. Tropicanna (3.5g) debuted in the fifth position in August 2024, marking its first appearance in the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
