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Oct-2024
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Overview
Market Insights Snapshot
Joos has shown a consistent performance in the Vapor Pens category in Illinois. Over the months from July to October 2024, Joos maintained a strong presence, ranking third in three out of the four months, with a slight dip to fourth place in September. This indicates a robust market position despite the competitive landscape. The sales figures reflect this stability, with a noticeable increase from July to August, followed by a dip in September, and then a recovery in October. This pattern suggests that while Joos faced some challenges, it managed to regain its footing, demonstrating resilience and adaptability in the Illinois market.
In other states and categories, Joos's performance has varied, with some regions showing strong rankings while others have not seen Joos in the top 30 brands. This absence in certain state-category combinations might indicate areas where the brand could focus on improving its market penetration or could reflect strategic decisions to prioritize certain markets over others. Such variations highlight the dynamic nature of the cannabis industry, where brand performance can fluctuate significantly across different markets. Understanding these trends can provide valuable insights into Joos's strategic movements and potential areas for growth or reevaluation.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Joos has experienced notable fluctuations in rank and sales over the past few months. From July to October 2024, Joos maintained a consistent presence in the top five, although it slipped from third to fourth place in September before regaining its third-place position in October. This fluctuation highlights the competitive pressure from brands like (the) Essence, which temporarily overtook Joos in September. Meanwhile, &Shine has consistently held the top rank, indicating a strong market presence, while Select and Ozone have maintained stable positions at second and fourth, respectively. Joos's sales trajectory shows a dip in September, aligning with its rank drop, but a recovery in October suggests resilience in the face of competition. These dynamics underscore the importance for Joos to strategize effectively to maintain and improve its market position amidst strong competitors.
Notable Products
In October 2024, the top-performing product for Joos was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, which soared to the number one rank with sales of 6979. The Sour Diesel Distillate Disposable (1g) also performed exceptionally, securing the second spot, a slight drop from its first-place rank in August. The Pineapple Express CDT Distillate Cartridge (1g) maintained a stable third position, showing consistent popularity over the months. The Northern Lights CDT Distillate Cartridge (1g) climbed to fourth place, marking its first appearance in the top rankings since August. Meanwhile, the Jack Herer CDT Distillate Cartridge (1g) dropped to fifth place, a decline from its top position in September, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
