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Nov-2024
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Overview
Market Insights Snapshot
Joos has maintained a strong presence in the Vapor Pens category within Illinois, consistently ranking in the top three throughout the period from August to November 2024. Despite a slight dip in September, where Joos moved to the fourth position, it quickly regained its third-place ranking by October and maintained this position into November. This consistency highlights Joos's solid footing in the Illinois market, particularly in the competitive Vapor Pens category. It is worth noting that the brand's sales figures exhibit some fluctuations, with a notable decrease in September before rebounding in the following months, which could indicate seasonal trends or market dynamics at play.
In other states and categories, Joos's performance is less prominent, as the absence of rankings suggests that the brand did not make it into the top 30 for those segments. This could indicate opportunities for growth or areas where Joos might need to bolster its market presence. The lack of visibility in other markets might reflect either strategic focus on specific categories or challenges in penetrating other competitive landscapes. Understanding these dynamics can provide insights into Joos's broader market strategy and potential areas for expansion or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Joos has maintained a consistent presence, ranking third in both August and October 2024, despite a slight dip to fourth place in September. This stability is noteworthy given the fluctuations experienced by competitors like (the) Essence, which dropped from third in September to fifth by November. Joos's sales trajectory shows a recovery from a September dip, aligning with its regained third-place rank by October. Meanwhile, &Shine has dominated the top spot consistently, while Select has held steady at second place. Joos's ability to reclaim its rank amidst these strong competitors highlights its resilience and potential for growth in the Illinois vapor pen market.
Notable Products
In November 2024, the top-performing product from Joos was the Sour Diesel Distillate Disposable (1g) in the Vapor Pens category, reclaiming its top position from August after dropping to fourth in September and second in October, with sales reaching 5361. OG Kush CDT Distillate Cartridge (1g) debuted in the rankings at second place with a strong performance, while Skywalker Live Resin Cartridge (1g) secured the third spot. Green Crack Distillate Cartridge (1g), which led in October, fell to fourth place in November. Lastly, Chicago Blue Dream CDT Distillate Disposable (0.3g) entered the rankings at fifth place, showing notable sales figures. This dynamic shift in rankings highlights the competitive landscape and varying consumer preferences for Joos products over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
