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Dec-2024
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Overview
Market Insights Snapshot
Joos has demonstrated a strong presence in the Vapor Pens category within Illinois, consistently maintaining a top 5 position over the last four months of 2024. The brand climbed from the fourth position in September to third in October and November, before returning to the fourth spot in December. This fluctuation suggests a competitive landscape, yet Joos remains a formidable player in the market. Despite a slight dip in December sales compared to October and November, the brand's ability to stay within the top rankings indicates robust consumer demand and effective market strategies in this region.
Interestingly, Joos did not appear in the top 30 rankings for other categories or states during this period, which could be seen as a limitation in its market penetration or a strategic focus on specific areas. The absence from the top 30 in other markets might suggest an opportunity for growth or a need to diversify their product offerings. This concentrated performance in Illinois could be a strategic decision to dominate a particular category before expanding elsewhere. Observing how Joos navigates these dynamics in the coming months could provide further insights into its market strategy and adaptability.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Joos has experienced notable fluctuations in its market position over the last few months. While maintaining a strong presence, Joos ranked 4th in both September and December 2024, with a peak at 3rd place in October and November. This slight dip in December could be attributed to the consistent performance of competitors like Select, which held a steady 2nd place throughout the period, and Ozone, which showed a remarkable upward trajectory, climbing from 6th in September to 3rd in December. Despite a slight decline in sales from November to December, Joos remains competitive against brands like The Essence, which also saw a slight drop in rank from 3rd in September to 5th in December. As Joos navigates these shifts, understanding these competitive dynamics could be crucial for strategic positioning and sales optimization.
Notable Products
In December 2024, Green Crack Distillate Cartridge (0.5g) emerged as the top-performing product for Joos, leading the sales rankings in the Vapor Pens category. Following closely, Chicago Blue Dream CDT Distillate Cartridge (1g) secured the second position. The Sour Diesel Distillate Disposable (1g), which previously held the top spot in November, dropped to third place, with sales figures reaching 4077 units. Chicago Blue Dream CDT Distillate Disposable (0.3g) improved its ranking, moving up to fourth place from fifth in November. Meanwhile, Jack Herer CDT Distillate Cartridge (1g) maintained a consistent presence in the top five, despite fluctuating rankings in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
