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Jan-2025
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Overview
Market Insights Snapshot
Joos has shown a consistent performance in the Vapor Pens category within the state of Illinois. Over the four-month period from October 2024 to January 2025, the brand maintained a strong presence, ranking third in October and November, before slightly dropping to fourth place in December and January. While the sales figures fluctuated, with a notable dip in November and December, Joos managed to rebound in January, indicating resilience and a potential strategy adjustment to regain market share. This consistent ranking within the top five highlights Joos's strong foothold in the Illinois Vapor Pens market, although the slight decline in rank suggests growing competition or a shift in consumer preferences that could be worth exploring further.
Interestingly, the absence of Joos from the top 30 brands in other states or categories during this period suggests either a strategic focus on Illinois or challenges in expanding their market presence elsewhere. Such an absence can be seen as a missed opportunity, especially if the brand aims for broader market penetration. The data implies that while Joos is a recognized player in Illinois, there is room for growth and improvement across other states and categories. Understanding the dynamics behind their performance in Illinois could provide insights into potential strategies for expansion or adaptation in other markets.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Joos has experienced notable shifts in rank and sales over recent months. While Joos maintained a strong position at rank 3 in October and November 2024, it slipped to rank 4 in December 2024 and January 2025. This decline in rank coincides with a decrease in sales from November to December, although there was a recovery in January 2025. The rise of Ozone, which climbed from rank 5 to 3, likely contributed to Joos's drop in rank, as Ozone's sales consistently increased during this period. Meanwhile, Select maintained its dominant position at rank 2, and Rythm held steady at rank 6, suggesting a stable competitive environment at the top. The dynamics in this category indicate that Joos may need to strategize to regain its higher ranking and capitalize on its January sales rebound.
Notable Products
In January 2025, the top-performing product for Joos was the Jack Herer CDT Distillate Cartridge (1g) in the Vapor Pens category, achieving the highest rank with sales of 3,699 units. Chicago Blue Dream CDT Distillate Cartridge (1g) maintained its second position from December 2024 with a slight decrease in sales. Sour Diesel Distillate Disposable (1g) held steady at the third rank, showing consistent performance over the past months. OG Kush Distillate Cartridge (1g) slipped to fourth place, despite being the top seller in November 2024. Northern Lights Distillate Cartridge (1g) re-entered the rankings to secure the fifth position, showing a resurgence from its absence in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
