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Sep-2024
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Overview
Market Insights Snapshot
Joos has demonstrated a consistent presence in the Vapor Pens category within Illinois. Over the span from June to September 2024, Joos maintained a steady rank at third place for three consecutive months before slipping to fourth in September. This slight decrease in ranking, despite a notable sales peak in August, indicates a competitive market environment where small shifts in performance can impact brand positioning. The fluctuation in sales figures, with a peak in August, suggests a potential seasonal or promotional influence that temporarily boosted Joos's performance.
Interestingly, Joos's absence from the top 30 rankings in other states or provinces highlights a strategic focus or market penetration issue outside of Illinois. This absence could be interpreted as a potential area for growth or expansion, but it also reflects the brand's current concentration and strength within a specific regional market. The data suggests that while Joos is a significant player in Illinois's Vapor Pens category, there is room for strategic development to enhance its presence in other markets.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Joos experienced a notable shift in its market position from June to September 2024. Initially holding a steady rank of 3rd place from June to August, Joos slipped to 4th place in September. This change is significant as it indicates a competitive pressure from other brands, particularly (the) Essence, which improved its rank from 6th in June to 3rd in September, surpassing Joos. Despite fluctuations in sales, Joos maintained a competitive edge over brands like AiroPro and Ozone, which remained consistently lower in rank. However, Joos faces a formidable challenge from Select, which consistently held the 2nd position, indicating a stable and strong market presence. These dynamics suggest that while Joos remains a key player, strategic adjustments may be necessary to reclaim and strengthen its market position in the Illinois vapor pen category.
Notable Products
In September 2024, the top-performing product for Joos was the Jack Herer CDT Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales of 5329. Notably, the Pineapple Express CDT Distillate Cartridge (1g) also performed well, moving up to the second position from third in August. The Cannalope Kush Distillate Cartridge (1g) made its first appearance in the rankings at third place. Meanwhile, the Green Crack Distillate Cartridge (1g) maintained a steady position at fourth, showing a slight increase in sales compared to earlier months. Sour Diesel CDT Distillate Live Resin Cartridge (1g) rounded out the top five, slipping from fourth to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
