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Dec-2024
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Overview
Market Insights Snapshot
Juicy has demonstrated notable performance in the Colorado market, particularly in the Pre-Roll category. Starting from a rank of 54 in September 2024, Juicy made a significant leap to rank 16 by October and maintained a strong presence through December, closing the year at rank 14. This upward trajectory suggests a growing consumer preference for Juicy's Pre-Roll products in Colorado, as evidenced by the increase in sales from September to December. The brand's ability to break into the top 20 and maintain its position indicates a positive reception and potentially effective market strategies in this category.
In contrast, Juicy's performance in the Vapor Pens category in Colorado has been more volatile. The brand moved from a rank of 68 in September to 23 in October, showcasing an impressive surge. However, the subsequent months saw a slight decline, landing at rank 29 by December. This fluctuation might point to competitive pressures or shifts in consumer preferences within the Vapor Pens category. While Juicy managed to enter the top 30 in this category, the variability in its ranking suggests areas for potential improvement or market adaptation to sustain and enhance its position.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Juicy has shown a remarkable fluctuation in its market position over the last few months, indicating both opportunities and challenges. In September 2024, Juicy was not among the top 20 brands, but by October, it had surged to rank 23, showcasing a significant improvement. This upward trajectory continued in November, with Juicy reaching rank 22, before experiencing a slight dip to rank 29 in December. This volatility suggests that while Juicy has the potential to compete with established brands, maintaining consistent performance remains a challenge. Competitors such as Dabble Extracts and Wavelength Extracts have maintained relatively stable rankings, with Dabble Extracts peaking at rank 21 in October before dropping to 31 in December, and Wavelength Extracts hovering around the mid-20s. Meanwhile, EvoLab and TREES have also shown fluctuations, but not as pronounced as Juicy's. These dynamics highlight the competitive pressure in the market, where Juicy's sales improvements in October and November are promising, yet sustaining this growth amidst strong competitors will be crucial for long-term success.
Notable Products
For December 2024, Juicy's top-performing product was the Planet Of The Grapes Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from October with sales of 2570 units. Pineapples in Paradise Infused Pre-Roll (1g) emerged as the second-best product in the Pre-Roll category, marking its first appearance in the rankings. The Strawnana Split Distillate Infused Pre-Roll (1g) climbed to the third position from being unranked in November, showcasing a significant improvement in sales. Strawnana Split Distillate Cartridge (1g) experienced a drop from second to fourth place, indicating a decrease in sales performance. A Clockwork Creamsicle Distillate Cartridge (1g) appeared at fifth place for the first time, suggesting a new entry into the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
