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Nov-2024
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Overview
Market Insights Snapshot
Juicy has demonstrated notable performance fluctuations across categories and states, particularly in Colorado. In the Pre-Roll category, Juicy's ranking experienced a significant improvement from August to October, jumping from 28th to 13th, before slightly declining to 15th in November. This indicates a strong upward trend in consumer preference for Juicy's Pre-Roll products during this period. However, the brand's initial drop in rank to 54th in September suggests that there might have been challenges that were subsequently addressed, leading to the recovery and improvement in October. The sales figures corroborate this trend, showing a noticeable increase in October, which suggests effective marketing or product innovation strategies might have been employed to regain market share.
In the Vapor Pens category, Juicy's performance in Colorado has been equally interesting. The brand was not ranked in the top 30 in August, indicating a weaker position in the market at that time. However, by October, Juicy had made a significant leap to 21st place, maintaining this rank in November. This improvement suggests a growing consumer interest in Juicy's Vapor Pens, possibly attributed to changes in product offerings or competitive pricing strategies. The sales data supports this upward movement, with a substantial increase in sales from September to October, highlighting a successful penetration into the market during this timeframe. These trends point to Juicy's potential to further solidify its position in the Vapor Pens category if the momentum is sustained.
Competitive Landscape
In the Colorado Vapor Pens category, Juicy has shown a remarkable improvement in its market position over the past few months. From being ranked outside the top 20 in August and September 2024, Juicy surged to the 21st position by October and maintained this rank in November. This upward trajectory indicates a significant increase in sales, aligning closely with the performance of other rising brands like Harmony Extracts, which improved its rank from 22nd in August to 19th in November. Meanwhile, Spectra experienced a decline, dropping from 11th in August to 22nd by November, suggesting a potential shift in consumer preference that Juicy might be capitalizing on. Additionally, Dabble Extracts and Wavelength Extracts have shown fluctuating ranks, indicating a competitive landscape where Juicy's consistent rise could be a strategic advantage for capturing more market share.
Notable Products
In November 2024, Juicy's top-performing product was the What A Melon Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 2890 units. The Mangolorian Distillate Cartridge (1g) also performed well, securing the second position, marking its debut in the top ranks. Revenge Of The Blueberries Distillate Cartridge (1g) climbed to the third spot from being unranked in October, showing a significant improvement. Pineapples in Paradise Distillate Cartridge (1g) entered the rankings at fourth place, indicating a strong market presence. The Beach Infused Pre-Roll (1g), previously ranked first in September, dropped to fifth place, reflecting a shift in consumer preference towards vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
