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Jun-2024
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Overview
Market Insights Snapshot
Juicy Farms has shown varied performance across different states and product categories. In Oregon, the brand has had a fluctuating presence in the Flower category. It ranked 29th in March 2024, dropped out of the top 30 in April, surged to 17th in May, and fell back to 30th in June. This erratic movement suggests that while Juicy Farms can achieve significant sales spikes, maintaining a consistent top-tier ranking remains a challenge. The substantial increase in sales from April to May, followed by a decline in June, indicates that the brand may be experiencing seasonal demand or promotional effects.
In other states, the performance of Juicy Farms varies, but the lack of consistent top 30 rankings in multiple categories is noteworthy. This indicates that while the brand has strong regional performance, it struggles to maintain a competitive edge across broader markets. The data suggests that Juicy Farms could benefit from a more focused strategy to stabilize its presence and improve its rankings. For instance, targeted marketing or product innovation might help in achieving more consistent performance across different states and categories.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Juicy Farms has experienced notable fluctuations in its ranking and sales over the past few months. Juicy Farms saw a significant improvement in May 2024, jumping to the 17th position, which was a substantial increase from its 32nd rank in April 2024. This surge was accompanied by a peak in sales, indicating a successful period for the brand. However, by June 2024, Juicy Farms' rank dropped to 30th, suggesting a potential challenge in maintaining its market position. In comparison, Meraki Gardens and Tao Gardens have shown more stability, with Meraki Gardens consistently ranking within the top 40 and Tao Gardens maintaining a steady position around the 29th rank. Derby's Farm also experienced a decline, dropping from 16th in March 2024 to 32nd in June 2024, which mirrors the volatility seen with Juicy Farms. Meanwhile, Hazy Valley Horticulture has shown an upward trend, moving from 43rd in March 2024 to 28th in June 2024. These dynamics highlight the competitive pressures and the importance of strategic marketing and product differentiation for Juicy Farms to sustain and improve its market position in Oregon's flower category.
Notable Products
In June 2024, Juicy Farms' top-performing product was Under Sparkles (3.5g) in the Flower category, maintaining its number one rank from May with notable sales of $3,568. Jolly Popz (3.5g) secured the second position, followed by its 7g variant in third place. Legendary Kush Pie (7g) came in fourth, while its 3.5g variant rounded out the top five. This month saw Under Sparkles (3.5g) consistently holding the top spot from previous months, while Jolly Popz and Legendary Kush Pie products made their debut in the rankings. The data indicates a strong preference for Flower products in varying quantities.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
