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Sep-2024
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Overview
Market Insights Snapshot
Junk has shown a consistent presence in the Oregon edible market over the past few months, maintaining a rank within the top 20 brands. Despite a slight dip in August, where they fell to the 17th position, Junk managed to climb back to 16th place by September. This indicates a resilient performance despite fluctuating sales figures, with a noticeable increase in July followed by a decrease in the subsequent months. The ability to stay within the top 20 suggests a stable consumer base and potential for growth if trends continue positively.
While Junk's performance in Oregon is notable, it is important to recognize that their absence from the top 30 in other states and categories could be seen as a limitation in their market reach. This absence highlights areas for improvement and potential expansion opportunities. Focusing on strengthening their brand presence in other states could prove beneficial for Junk, especially if they can replicate or adapt the strategies that have kept them competitive in Oregon's edible category. Exploring these avenues might reveal new insights into consumer preferences and enhance their overall market performance.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Junk has shown a dynamic performance with notable fluctuations in its ranking over the past few months. Starting from June 2024, Junk was ranked 17th, improved to 14th in July, but then slipped back to 17th in August, before slightly recovering to 16th in September. This indicates a competitive struggle, especially against brands like Feel Goods, which consistently improved its rank from 16th in June to 14th in September, and Chalice Farms, which maintained a relatively stable position, albeit with a slight decline, from 12th in June to 15th in September. Despite these challenges, Junk's sales figures show resilience, with a peak in July, suggesting potential for growth if strategic adjustments are made. Meanwhile, Fire Dept. Cannabis and Quality Drugs have experienced more volatile sales and rankings, which could present opportunities for Junk to capitalize on market shifts.
Notable Products
In September 2024, Junk's top-performing product was THC:CBN 2:1 Dreamboat Functional Magic Gummy 10-Pack, maintaining its number one rank consistently from June through September, with sales reaching 1908 units. The CBD:THC 1:1 Field Trip Functional Magic Gummies 10-Pack held steady in the second position since July, following a climb from third place in June. Tiger Blood Gummies 10-Pack remained in third place, despite a notable drop in sales to 821 units. Sleepy Dreamboat Gummies 10-Pack, which was unranked in July, consistently held the fourth position in both August and September, showing a modest recovery in sales. CBD:THC 3:2 Dynamites Sour Orange also remained stable, ranked fifth in both June and September, with a brief absence in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
