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Aug-2024
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Overview
Market Insights Snapshot
Junk has demonstrated a consistent presence in the Edible category in Oregon over the past few months. Despite a slight fluctuation in rankings, the brand maintained a spot within the top 20. Specifically, Junk ranked 16th in May, dropped to 17th in June, climbed back to 15th in July, and then fell again to 17th in August. This movement suggests a relatively stable performance, though the drop in August sales to $40,852 indicates some challenges in maintaining momentum.
Notably, Junk's performance in other states and categories is absent from the top 30 rankings, signaling potential areas for growth or concern. The lack of presence in additional markets could imply either a strategic focus on specific regions or a need for broader market penetration. While Junk's consistent ranking in Oregon's Edible category is commendable, expanding their footprint could provide opportunities for increased brand recognition and sales across other states.
Competitive Landscape
In the Oregon edible cannabis market, Junk has experienced fluctuations in its rank and sales over the past few months. From May to August 2024, Junk's rank varied between 15th and 17th, indicating a relatively stable but slightly declining position. Notably, Junk's sales saw a significant drop from $61,643 in May to $40,852 in August. In comparison, Tasty's (OR) also experienced a decline in sales, but managed to slightly improve its rank from 18th in July to 16th in August. Meanwhile, Fire Dept. Cannabis consistently outperformed Junk, maintaining a higher rank and showing a sales increase from $53,426 in May to $59,542 in August. Additionally, Canna Crispy showed a notable upward trend, moving from 27th in May to 18th in August, with a corresponding increase in sales. These shifts highlight the competitive nature of the market and suggest that Junk may need to innovate or adjust its strategies to maintain or improve its market position.
Notable Products
In August 2024, the top-performing product for Junk remained the THC:CBN 2:1 Dreamboat Functional Magic Gummy 10-Pack (100mg THC, 50mg CBN), maintaining its first-place ranking for four consecutive months with sales of 1277 units. The CBD:THC 1:1 Field Trip Functional Magic Gummies 10-Pack (100mg CBD, 100mg THC) also held steady in second place, though its sales dropped to 822 units. Tiger Blood Gummies 10-Pack (100mg) continued to rank third, despite a significant reduction in sales to 380 units. The Sleepy Dreamboat Gummies 10-Pack (100mg) stayed in fourth place, with sales declining to 50 units. Notably, the CBD:THC 3:2 Dynamites Sour Orange (20mg CBD, 15mg THC) climbed from fifth place in June to fourth in July and maintained its position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
