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Aug-2024
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Overview
Market Insights Snapshot
Just Edibles has experienced varied performance across different states in recent months. In Michigan, the brand did not rank in the top 30 in the Edible category for May, June, and July of 2024. However, by August 2024, it achieved the 81st position, indicating a positive movement and growing market presence. This upward trend is noteworthy, especially considering the competitive nature of the Edibles market in Michigan. It suggests that Just Edibles might be gaining traction among consumers, potentially due to new product launches or effective marketing strategies.
In contrast, Just Edibles has maintained a more consistent performance in Nevada. The brand ranked 23rd in May 2024 and showed slight fluctuations in the following months, dropping to 27th in July but improving to 25th in August. Despite these minor changes, Just Edibles has consistently remained within the top 30 brands, highlighting its stable market position in Nevada's Edibles category. The sales figures also reflect this stability, with a notable increase from July to August. This consistency in Nevada, compared to the more fluctuating performance in Michigan, underscores the importance of regional market dynamics and consumer preferences in shaping brand success.
Competitive Landscape
In the Nevada edibles market, Just Edibles has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 23 in May 2024, Just Edibles improved to 22nd in June but saw a significant drop to 27th in July before recovering slightly to 25th in August. This volatility contrasts with the more stable performance of competitors such as Cheeba Chews, which consistently hovered around the 24th and 25th ranks, and Deep Roots Harvest, which maintained a steady climb from 29th to 26th. Meanwhile, Vert showed a similar pattern of fluctuation but ended August at a lower rank of 28th. The most significant competitor, Chew & Chill (C & C), maintained a higher rank, starting at 18th in May and ending at 23rd in August, indicating stronger market presence and sales stability. These dynamics suggest that while Just Edibles has potential, it faces stiff competition and needs to address the factors contributing to its rank volatility to improve its market position in Nevada's edibles category.
Notable Products
In August 2024, the top-performing product for Just Edibles was Cheese Crackers 10-Pack (200mg), which maintained its number one rank from July with sales reaching 1588 units. Blue Raspberry Sour Belt Gummies 10-Pack (100mg) climbed to the second position, significantly increasing its sales from previous months. Blazeberry Sour Long Belt 10-Pack (100mg) also showed strong performance, securing the third spot with a notable rise from fourth place in July. CBN:CBD:THC 1:1:1 Sour Sleep Quad Dro Belt Bites 20-Pack (100mg CBD, 100mg CBN:100mg THC) held steady in fourth place, while Indica Sour Belt Bites 20-Pack (100mg) dropped to the fifth position despite consistent sales figures. Overall, the rankings indicate a dynamic shift in consumer preferences with a few products consistently performing well.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
