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Dec-2024
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Overview
Market Insights Snapshot
In examining the performance of Just Edibles across different states and categories, notable trends emerge. In Michigan, Just Edibles did not make it into the top 30 brands for the Edible category from September to December 2024, indicating a potentially challenging market presence within this state. This absence from the rankings suggests that the brand may need to reassess its strategies in Michigan to improve visibility and consumer reach. Meanwhile, the Edible category in Nevada tells a different story, where Just Edibles consistently maintained a presence within the top 30 from September through December, with a peak ranking of 17 in November before settling at 20 in December. This indicates a relatively strong performance in Nevada, albeit with some fluctuations that could be indicative of shifting consumer preferences or competitive pressures.
Focusing on sales trends, Nevada shows a dynamic sales trajectory for Just Edibles. Starting with $26,482 in September, the brand's sales increased to $34,548 in October and peaked at $41,425 in November, before experiencing a decline to $30,271 in December. This pattern suggests a strong appeal during the fall months, possibly linked to seasonal promotions or product launches, before a dip in December which may warrant further analysis to understand consumer behavior or market conditions during that month. In contrast, the absence of sales data for Michigan during this period highlights a significant gap in market penetration, suggesting that Just Edibles may not have established a strong foothold in this state yet.
Competitive Landscape
In the Nevada edibles market, Just Edibles has shown a dynamic performance over the last few months, with its rank fluctuating between 17th and 23rd place. Despite a slight dip to 20th place in December 2024, Just Edibles demonstrated a notable upward trend in sales, peaking in November. This indicates a strong consumer preference that could be leveraged for future growth. Comparatively, Evergreen Organix maintained a relatively stable presence, consistently ranking around 18th to 22nd, with sales showing a decline in December. Meanwhile, CAMP (NV) consistently outperformed Just Edibles in terms of rank, holding steady in the mid-teens, and saw a significant sales boost in December. Tyson 2.0 also presents a competitive edge, with fluctuating ranks but maintaining higher sales figures. The absence of Highly Edible from the top 20 in the earlier months suggests a less competitive position, but their re-entry in December indicates a potential resurgence. These insights suggest that while Just Edibles is performing well, there is room to strategize against competitors with more consistent rankings and sales.
Notable Products
In December 2024, the top-performing product for Just Edibles was Indica Sour Belt Bites 20-Pack (100mg), maintaining its number one rank from November with sales of 931 units. Blazeberry Sour Long Belt 2-Pack (100mg) held the second position, despite a decrease in sales from the previous month. The CBN:CBD:THC 1:1:1 Sour Sleep Quad Dro Belt Bites 20-Pack (100mg CBD, 100mg CBN:100mg THC) moved to third place, showing a decline from its second-place rank in November. Blue Raspberry Sour Belt Gummies 10-Pack (100mg) dropped to fourth place, continuing its downward trend from September when it held the top spot. The newly introduced Quad Dro Sour Long Belt Gummies 10-Pack (100mg) debuted at fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
