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Nov-2024
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Overview
Market Insights Snapshot
Just Edibles has demonstrated varied performance across different states and categories, with noteworthy trends emerging in states like Michigan and Nevada. In Michigan, the brand has struggled to maintain a strong foothold in the edible category, as evidenced by its absence from the top 30 rankings in both September and November 2024. This indicates a potential challenge in market penetration or competition from other brands. Conversely, the brand's performance in Nevada is more promising, with a steady climb in rankings from 25th in August to 17th by November 2024. This upward trajectory might suggest effective market strategies or growing consumer preference in that region.
In terms of sales, the data reveals a stark contrast between the two states. While Michigan's sales figures for Just Edibles are not consistently available, indicating potential volatility or market challenges, Nevada shows a clear trend of increasing sales, with a notable jump from $34,255 in October to $42,093 in November. This growth in Nevada could be attributed to seasonal demand or successful promotional efforts. The absence of Just Edibles from the top rankings in Michigan during certain months highlights a competitive landscape, while the consistent improvement in Nevada suggests a strengthening brand presence. These insights provide a glimpse into the brand's regional dynamics and hint at broader strategic considerations for Just Edibles.
Competitive Landscape
In the competitive landscape of the Nevada edible market, Just Edibles has shown a promising upward trajectory, climbing from a rank of 25 in August 2024 to 17 by November 2024. This improvement in rank is indicative of a strategic push that has resulted in increased sales, particularly notable in November where sales reached a peak. In contrast, competitors like Beboe have maintained a relatively stable position, improving slightly from rank 16 to 14, while CAMP (NV) experienced a decline from 16 to 18. Meanwhile, Tyson 2.0 re-entered the top 20 in November after being absent in October, suggesting fluctuating performance. Chew & Chill (C & C) also saw a rank improvement from 23 in October to 19 in November, yet their sales remain lower than Just Edibles. This competitive analysis highlights Just Edibles' growing market presence and suggests a positive trend in consumer preference within the Nevada edible category.
Notable Products
In November 2024, the top-performing product for Just Edibles was Indica Sour Belt Bites 20-Pack (100mg), which rose to the first rank with impressive sales of 1055 units, marking a consistent climb from fifth in August. The CBN:CBD:THC 1:1:1 Sour Sleep Quad Dro Belt Bites 20-Pack (100mg CBD, 100mg CBN:100mg THC) jumped from fifth to second place, showing a significant sales increase to 1047 units. Blue Raspberry Sour Belt Gummies 10-Pack (100mg) maintained its position in the top three, albeit dropping to third place from its peak position in September. Blazeberry Sour Long Belt 2-Pack (100mg) fell to fourth place, continuing its downward trend since August when it was the top-ranked product. Lastly, Strawberry Sour Long Belts Gummies 10-Pack (100mg) entered the top five for the first time, securing fifth place after debuting at the top in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
