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Aug-2024
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Overview
Market Insights Snapshot
Kan+Ade has shown a notable upward trend in the Beverage category in California over the past few months. Starting at rank 21 in May 2024, the brand has moved up to rank 17 by July, maintaining this position through August. This steady climb indicates a growing acceptance and popularity of Kan+Ade among consumers in the state. However, it's worth noting that despite this positive movement, the brand did not break into the top 15, suggesting there is still significant competition in the Beverage category that Kan+Ade needs to surpass to achieve even higher rankings.
While Kan+Ade's performance in California has been encouraging, the absence of rankings in other states or categories implies that the brand has not yet established a strong presence outside this market. The lack of top 30 rankings in other states could be seen as a missed opportunity or an area for potential growth. This information highlights the importance of strategic expansion and targeted marketing efforts to replicate the success seen in California across other regions.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Kan+Ade has shown a consistent upward trajectory in its rankings, moving from 21st in May 2024 to 17th by August 2024. This steady improvement is indicative of robust sales growth, particularly notable in July 2024 when sales peaked at 47,718 units. In contrast, Kikoko remained relatively stable but lower in the rankings, fluctuating between 18th and 20th place, while Lagunitas experienced a significant drop from 9th in May to 19th in August, reflecting a sharp decline in sales. Artet and High Power also exhibited variable performance, with Artet re-entering the top 20 in August and High Power maintaining a stronger position throughout the period. These dynamics suggest that while Kan+Ade is gaining traction, it faces stiff competition from established brands, making it crucial to continue leveraging its growth momentum to capture more market share.
Notable Products
In August 2024, the top-performing product for Kan+Ade was the Naked Flavorless Medible Mixer (1000mg), maintaining its first-place ranking for four consecutive months with a notable sales figure of 613 units. The Sweet Mango Medible Mixer (1000mg) secured the second position, showing a strong performance after a brief absence in July. Blueberry Pomegranate Syrup (1000mg) remained consistent in third place, although its sales dropped compared to July. Juicy Peach Syrup Medible Mixer (1000mg) fell to fourth place after a peak in July. The Juicy Watermelon Medible Mixer (1000mg THC, 150ml) held steady in fifth place, though it experienced a significant decrease in sales from July to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
