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Sep-2024
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Kazoo has shown varied performance across different categories and provinces. Notably, in the Vapor Pens category, Kazoo has experienced upward movement in Alberta, improving its rank from 37th in June to 27th by September 2024. This indicates a positive trajectory and growing consumer preference in this region. Conversely, in British Columbia, the brand's Vapor Pens ranking fluctuated, with a dip in August but recovering to 34th place in September. Such fluctuations suggest a competitive market environment in British Columbia, where Kazoo is striving to maintain its standing.
On the other hand, Kazoo's performance in the Pre-Roll category in Alberta has not been as strong, with rankings missing for June and July, indicating that the brand did not make it into the top 30 during those months. This could be a point of concern as it suggests challenges in gaining traction in this category. In Ontario, the Vapor Pens category saw Kazoo's rank slightly decline from 39th in June and July to 44th by September. This downward trend may reflect intensifying competition or shifting consumer preferences. Overall, while Kazoo demonstrates potential in certain areas, there are also opportunities for growth and improvement in others, particularly in categories where it has not consistently ranked within the top tiers.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Kazoo has shown a notable improvement in its market position over the past few months. While Kazoo was ranked 37th in June 2024, it climbed to 27th by September 2024, indicating a positive trend in its market presence. This upward movement is significant when compared to competitors like Papa's Herb, which also improved its rank from 38th to 29th but did not surpass Kazoo. Meanwhile, Versus experienced fluctuations, missing the top 20 in June but stabilizing around the 26th position by September. Banter showed a strong performance, initially ranking 55th in June and moving up to 25th by September, which could pose a competitive threat to Kazoo if this trend continues. Tasty's (CAN) maintained a relatively stable position, slightly declining from 21st to 28th over the same period. These dynamics suggest that while Kazoo is gaining ground, it must remain vigilant of emerging competitors like Banter to sustain its growth trajectory in the Alberta vapor pen market.
Notable Products
In September 2024, Kazoo's top-performing product was the Blue Tongue Bubble Gum Distillate Disposable (1g) from the Vapor Pens category, maintaining its number one rank with a notable sales figure of 2399 units. The Melon Monroe Distillate Disposable (1g) held a consistent second place across the months, showing stable performance with 1503 units sold. Toasted Cinnamon Crunch Distillate Disposable (1g) rose to third place in September, marking its debut in the top ranks with an impressive climb from previous months. The Jittery Joe Infused Pre-Roll 3-Pack (1.5g) dropped to fourth place, experiencing a significant decrease in sales from August. Grapes On Skates Distillate Disposable (1g) remained in fifth place, showing a decline in sales over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
