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Dec-2024
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Overview
Market Insights Snapshot
Keef Cola has demonstrated a strong performance in the beverage category across several states, particularly maintaining the top rank in Arizona, Colorado, Michigan, and Missouri consistently throughout the last four months of 2024. This consistent top ranking highlights its dominance and popularity in these markets. In Maryland, Keef Cola briefly held the number one spot in October but settled back to the second position by December, indicating a competitive market environment. Meanwhile, in Nevada, Keef Cola improved its ranking from third to second place by December, suggesting a positive momentum in this region.
In contrast, Keef Cola's performance in California has been relatively stable, maintaining a position around the tenth spot, which indicates room for growth in this highly competitive market. Notably, Keef Cola entered the top 30 in Massachusetts in December, debuting at eighth place, which is a promising development. In Ontario, the brand showed a gradual improvement in rankings, moving from 16th in September to 12th by December, reflecting a steady increase in market presence. However, the absence of a top 30 ranking in some states for certain months could indicate challenges in market penetration or competition in those regions.
Competitive Landscape
In the Colorado beverage category, Keef Cola has maintained a stronghold as the top-ranked brand from September through December 2024, consistently outperforming its competitors in both rank and sales. Despite a slight dip in sales in November, Keef Cola's December sales surged, reinforcing its leading position. Notably, Ripple (formerly Stillwater Brands) has remained a steady second, with a significant sales gap compared to Keef Cola, indicating Ripple's consistent but lesser market penetration. Meanwhile, Dixie Elixirs holds the third position, with its sales figures showing a downward trend from September to November, before a slight recovery in December. This competitive landscape highlights Keef Cola's dominance and suggests opportunities for further growth, particularly if it can capitalize on the sales momentum seen in December.
Notable Products
In December 2024, the top-performing product for Keef Cola was the Xtreme - Bubba Kush Root Beer Classic Soda (100mg THC, 355ml), maintaining its first-place rank consistently from September through December, with sales reaching 30,590 units. The Orange Kush Classic Soda (10mg THC, 12oz, 355ml) held steady in the second position across the same period, showing a positive growth trend in sales figures. The Classic Bubba Kush Root Beer (10mg THC, 355ml) also maintained its third-place ranking, with a noticeable increase in sales compared to previous months. Xtreme - Orange Kush Soda (100mg) improved its position from fifth in September to fourth in October, retaining this rank through December. Blue Razz Xtreme Soda (100mg THC, 12oz) experienced a slight decline, moving from fourth in September to fifth in October, where it remained consistent through December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
