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Oct-2024
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Overview
Market Insights Snapshot
Keef Cola's performance in the beverage category has shown remarkable consistency and dominance in several states. In Colorado, Maryland, Michigan, and Missouri, the brand has maintained a steady position at the top, ranking number one from July to October 2024. This consistent performance in these states indicates a strong market presence and consumer preference. However, in Arizona, Keef Cola experienced a slight dip in October, moving from the first to the second position, which could suggest emerging competition or market shifts.
In contrast, Keef Cola's presence in California and Illinois has been less dominant, with the brand only entering the top 30 rankings in September and October. Specifically, in California, Keef Cola ranked 11th and 13th, while in Illinois, it showed an upward trend from 8th to 6th place. This suggests potential growth opportunities in these markets. Meanwhile, in Ontario, Keef Cola has maintained a consistent ranking of 16th since August 2024. Despite not breaking into the top tier in some regions, the brand's consistent lower-tier rankings indicate a stable but less pronounced presence. In Oregon and Nevada, the brand has maintained a strong position, consistently ranking second and third, respectively, showcasing its competitive edge in these markets.
Competitive Landscape
In the Colorado beverage category, Keef Cola has maintained its dominant position as the top-ranked brand from July to October 2024. Despite fluctuations in sales, with a notable dip in September, Keef Cola's consistent number one rank underscores its strong market presence. This stability is particularly impressive given the competitive landscape, where Ripple (formerly Stillwater Brands) consistently holds the second position, and Dixie Elixirs remains in third place. Ripple's sales have shown a steady increase over the months, indicating potential for future growth that could challenge Keef Cola's lead if the trend continues. Meanwhile, Dixie Elixirs also demonstrates a positive sales trajectory, further intensifying the competition. Keef Cola's ability to sustain its top rank amidst these rising competitors highlights its strong brand loyalty and effective market strategies in Colorado's dynamic beverage sector.
Notable Products
In October 2024, Keef Cola's top-performing product was the Xtreme - Bubba Kush Root Beer Classic Soda (100mg THC, 355ml), maintaining its number one ranking from September with sales reaching 28,930. The Orange Kush Classic Soda (10mg THC, 12oz, 355ml) held steady in the second position, despite a slight decrease in sales compared to previous months. The Classic Bubba Kush Root Beer (10mg THC, 355ml) consistently ranked third across the analyzed months, showing a gradual decline in sales figures. Xtreme - Orange Kush Soda (100mg) retained its fourth place, with a notable increase in sales from September to October. The Blue Razz Xtreme Soda (100mg THC, 12oz) entered the rankings in September and maintained its fifth position in October, indicating a stable performance for this newer entrant.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
