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Sep-2024
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Overview
Market Insights Snapshot
Killa Beez has demonstrated a mixed performance across different categories and states. In the state of Oregon, the brand has shown a strong presence in the Pre-Roll category, consistently ranking within the top 10 throughout the summer months. Specifically, Killa Beez improved its position from 6th in June to 4th in September, indicating a positive trend in consumer preference for their pre-roll products. This upward movement is significant, as it suggests an increasing market share in a competitive category. However, in the Concentrates category, Killa Beez did not make it into the top 30 rankings by September, a decline from its earlier position of 34th in July. This downward trend highlights potential challenges in maintaining competitiveness or demand in this segment.
While Killa Beez's performance in Oregon's Pre-Roll category is commendable, their struggle in the Concentrates category may point to broader market dynamics or internal strategic challenges. The brand's sales figures for Pre-Rolls remained robust, with a noticeable peak in August, which might reflect seasonal buying patterns or successful marketing efforts. On the other hand, the significant drop in Concentrates sales from July to September could indicate a need for product innovation or marketing adjustments. These contrasting performances across categories suggest that Killa Beez might benefit from a focused strategy to bolster its presence in weaker segments while capitalizing on its strengths in others.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Killa Beez has demonstrated a dynamic performance over the past few months, reflecting both challenges and opportunities. Notably, Killa Beez improved its rank from 8th in July 2024 to 4th by September 2024, indicating a positive trend in market positioning. This upward movement suggests a strategic gain over competitors like Benson Arbor, which experienced a decline from 2nd to 5th place during the same period. Meanwhile, Cabana has shown consistent growth, climbing from 11th to 6th place, potentially posing a future threat if their momentum continues. Despite the fluctuations, Killa Beez's ability to ascend in rank amidst strong competition, including top contenders like Portland Heights and Fire Dept. Cannabis, highlights its resilience and strategic market maneuvers. This competitive analysis underscores the importance of continuous adaptation and strategic marketing to maintain and improve Killa Beez's standing in the Oregon pre-roll market.
Notable Products
In September 2024, the top-performing product for Killa Beez was the Variety Pack Pre-Roll 12-Pack (6g), maintaining its first-place ranking from July, with impressive sales of 4980 units. The Sour Diesel x Pink Runtz x Super Nova Pre-Roll 12-Pack (6g) climbed to the second position from fifth place in August, indicating a significant increase in popularity. The Ruby Slippers x Project Z x Iced Latte Pre-Roll 12-Pack (6g) entered the rankings for the first time, securing third place. Sour Lemons x Kazoo Scoops x Critical Breath Pre-Roll 12-Pack (6g) also made its debut, landing in fourth place. Finally, the Variety Pack Pre-Roll 6-Pack (3g) re-entered the rankings in fifth place, having been absent in August after ranking third in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
