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Oct-2024
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Overview
Market Insights Snapshot
Killa Beez has shown a varied performance across different product categories and states, with notable movements particularly in the Oregon market. In the Concentrates category, Killa Beez has struggled to maintain a top position, consistently ranking outside the top 30, with a slight downward trend from 32nd in July to 44th in October. This suggests a need for strategic adjustments to improve their standing in this category. In contrast, their performance in the Pre-Roll category has been more stable and impressive, maintaining a top 5 position throughout the months, peaking at 4th place in both August and September. This strong performance in Pre-Rolls indicates a solid consumer base and suggests that Killa Beez's strategies in this category are resonating well with consumers in Oregon.
The disparity in rankings between categories highlights the brand's strengths and areas for improvement. While Killa Beez's Pre-Roll sales in Oregon saw a slight dip from August to September, the brand managed to rebound slightly in October, indicating resilience and potential for growth. Their absence from the top 30 in Concentrates for the last three months points to a challenging market position, which could be due to increased competition or shifting consumer preferences. Understanding these dynamics can provide insights into how Killa Beez might leverage their successful strategies in Pre-Rolls to improve their Concentrates offerings. Moreover, examining their market strategies in Oregon could offer valuable lessons for expansion or improvement in other states or provinces.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Killa Beez has shown resilience and adaptability, maintaining a strong presence with a rank of 6th in July 2024, improving to 4th in August and September, before slightly declining to 5th in October. This performance reflects a stable sales trajectory, with significant sales figures that place Killa Beez in a competitive position against other brands. Notably, Decibel Farms has demonstrated a notable upward trend, climbing from 10th to 6th place, potentially indicating increased consumer interest or effective marketing strategies. Meanwhile, Benson Arbor experienced a downward trend, dropping from 3rd to 7th, which could suggest challenges in maintaining market share. Fire Dept. Cannabis consistently held the 3rd position, showcasing steady performance, while Kaprikorn made a remarkable leap from 24th to 4th, indicating a significant surge in popularity or distribution. These dynamics highlight the competitive pressures Killa Beez faces, emphasizing the importance of strategic initiatives to sustain and enhance its market position.
Notable Products
In October 2024, the top-performing product for Killa Beez was the Colorado Night Shifter Pre-Roll 2-Pack (1g), achieving the number 1 rank with sales of 2913 units. Following closely was the Halle Berry Lemon Roze x Pink Runtz x Super Nova Pre-Roll 6-Pack (3g), ranked second. The Variety Pack Pre-Roll 12-Pack (6g) experienced a slight drop, moving from the first rank in September to the third in October. The Sour Diesel x Super Boof x Purple Churro Pre-Roll 12-Pack (6g) debuted at fourth place, while Cap Junky Pre-Roll 2-Pack (1g) secured the fifth position. Notably, the Variety Pack Pre-Roll maintained strong sales throughout the months, despite its fluctuating rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
