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Jan-2025
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Overview
Market Insights Snapshot
Killa Beez has exhibited a mixed performance across different product categories and states. In the Oregon market, the brand has struggled to break into the top 30 for the Concentrates category, maintaining a rank of 56 throughout the last quarter of 2024 and not appearing in the rankings for January 2025. This indicates a consistent challenge in gaining traction within this specific category. On the other hand, their sales figures for Concentrates have shown slight fluctuations, with a notable dip in November 2024. This stagnation in ranking, coupled with fluctuating sales, suggests that Killa Beez might need to reassess its strategy in the Concentrates market to improve its standing and sales performance in Oregon.
Conversely, Killa Beez has shown more promise in the Pre-Roll category in Oregon. The brand managed to maintain a strong presence in the top 10 rankings from October to December 2024, ranking 6th in October and 8th in both November and December. However, January 2025 saw a significant drop to 16th place, which could be indicative of increased competition or a seasonal decline in demand. Despite the drop in ranking, the sales figures for December 2024 were robust, surpassing those of November, suggesting that while their market position may have slipped, consumer demand remained relatively strong during the holiday season. This performance highlights an opportunity for Killa Beez to capitalize on their existing strengths in the Pre-Roll category, potentially through targeted marketing efforts or product innovation, to regain and maintain a higher ranking in the coming months.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Killa Beez experienced a notable shift in its market position from October 2024 to January 2025. Initially ranked 6th in October 2024, Killa Beez saw a decline to 16th by January 2025, indicating a significant drop in its competitive standing. This decline in rank coincided with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Meraki Gardens improved its rank from 22nd to 15th during the same period, reflecting a positive sales trajectory. Meanwhile, Elysium Fields and Drewby Doobie / Epic Flower experienced fluctuations in their rankings, with Drewby Doobie / Epic Flower notably rising to 14th in January 2025. These dynamics highlight the competitive pressures Killa Beez faces and underscore the importance of strategic adjustments to regain its previous market position.
Notable Products
In January 2025, the top-performing product for Killa Beez was the Variety Pack Pre-Roll 12-Pack (6g) in the Pre-Roll category, maintaining its number one rank from December 2024 with a notable sales figure of 5021 units. The Miracle Mintz Pre-Roll 2-Pack (1g) entered the rankings at the second position, marking its debut with impressive sales. Lemon Bubba Pre-Roll 2-Pack (1g) secured the third spot, also making its first appearance in the rankings. The Sativa Pre-Roll 6-Pack (3g) improved its position from fifth in December to fourth in January. Lastly, the Variety Pack Pre-Roll 6-Pack (3g) re-entered the rankings at fifth, having previously been ranked third in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
