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Nov-2024
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Overview
Market Insights Snapshot
Killa Beez has shown varied performance across different product categories in Oregon. In the Pre-Roll category, the brand maintained a strong presence, consistently ranking within the top 10 until November 2024, when it fell to the 9th position. This decline in ranking coincided with a decrease in sales, which could indicate increasing competition or changing consumer preferences. Conversely, in the Concentrates category, Killa Beez has struggled to break into the top 30, with rankings hovering in the mid-40s and dropping to 53rd in November. This suggests that while Killa Beez has a solid footing in Pre-Rolls, it faces challenges in expanding its market share within Concentrates.
The sales trajectory for Killa Beez in Oregon across these categories highlights interesting trends. Despite a decrease in sales from August to November in the Pre-Roll category, Killa Beez managed to maintain a top-tier ranking for most of the period, indicating strong brand loyalty or effective marketing strategies. On the other hand, the Concentrates category saw a decline in both sales and rankings, suggesting potential areas for improvement. The absence of Killa Beez in the top 30 for Concentrates could be seen as a significant gap in their market presence, pointing to an opportunity for strategic growth or product innovation.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Killa Beez has experienced notable fluctuations in its market position over the past few months. Initially holding steady at rank 5 in August and September 2024, Killa Beez faced a decline to rank 9 by November 2024. This shift coincides with a downward trend in sales, which decreased from August to November. In contrast, competitors like Benson Arbor maintained a relatively stable position, only slightly dropping from rank 4 in August and September to rank 7 in November, while Piff Stixs showed an upward trajectory, climbing from rank 15 in August to rank 8 in November. The rise of Piff Stixs and the consistent performance of Benson Arbor suggest increasing competition in the market, which may have contributed to the challenges faced by Killa Beez in maintaining its earlier rank and sales levels.
Notable Products
In November 2024, the top-performing product from Killa Beez was the Variety Pack Pre-Roll 12-Pack (6g) in the Pre-Roll category, maintaining its first-place ranking from September. This product saw notable sales of 3284 units, marking a significant increase from October. The Red Bullz x Super Boof x Odo Wan Kenobi Pre-Roll 12-Pack (6g) debuted strongly in second place, indicating a successful new entry. The Variety Pack Pre-Roll 6-Pack (3g) secured the third position, showing consistent performance among smaller pack sizes. Overall, these rankings highlight a strong preference for variety packs, with some new entries shaking up the top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
