Killa Beez

Data Snapshot: Oct 04, 2024
Killa Beez Cannabis Brand Logo
$100K+

Sep-2024

Sales

Growth

Trend

6-Month

51

Product Count

SKUs

Killa Beez

Overview

Killa Beez is a prominent cannabis brand recognized for its wholesale distribution and production of a wide variety of premium cannabis products, such as prerolls, multipacks, edibles, concentrates, and flower types. Offering a THC strength range of around 23% to 29%, the brand is lauded for its affordability and sustainable production methods. Despite their wide range of products, their prerolls and hybrids are particularly renowned, receiving praise for their notable potency and cost-effectiveness.
Markets

Killa Beez Locations

Product Trends

Killa Beez Categories

Killa Beez Sales

Market Insights Snapshot

Killa Beez Historical Sales by Category

Killa Beez has demonstrated a mixed performance across different categories and states. In the state of Oregon, the brand has shown a strong presence in the Pre-Roll category, consistently ranking within the top 10 throughout the summer months. Specifically, Killa Beez improved its position from 6th in June to 4th in September, indicating a positive trend in consumer preference for their pre-roll products. This upward movement is significant, as it suggests an increasing market share in a competitive category. However, in the Concentrates category, Killa Beez did not make it into the top 30 rankings by September, a decline from its earlier position of 34th in July. This downward trend highlights potential challenges in maintaining competitiveness or demand in this segment.

While Killa Beez's performance in Oregon's Pre-Roll category is commendable, their struggle in the Concentrates category may point to broader market dynamics or internal strategic challenges. The brand's sales figures for Pre-Rolls remained robust, with a noticeable peak in August, which might reflect seasonal buying patterns or successful marketing efforts. On the other hand, the significant drop in Concentrates sales from July to September could indicate a need for product innovation or marketing adjustments. These contrasting performances across categories suggest that Killa Beez might benefit from a focused strategy to bolster its presence in weaker segments while capitalizing on its strengths in others.

Sep-2024 Rank
Concentrates
Pre-Roll
63
4
Killa Beez

Competitive Landscape

In the competitive landscape of the Oregon pre-roll category, Killa Beez has demonstrated a dynamic performance over the past few months, reflecting both challenges and opportunities. Notably, Killa Beez improved its rank from 8th in July 2024 to 4th by September 2024, indicating a positive trend in market positioning. This upward movement suggests a strategic gain over competitors like Benson Arbor, which experienced a decline from 2nd to 5th place during the same period. Meanwhile, Cabana has shown consistent growth, climbing from 11th to 6th place, potentially posing a future threat if their momentum continues. Despite the fluctuations, Killa Beez's ability to ascend in rank amidst strong competition, including top contenders like Portland Heights and Fire Dept. Cannabis, highlights its resilience and strategic market maneuvers. This competitive analysis underscores the importance of continuous adaptation and strategic marketing to maintain and improve Killa Beez's standing in the Oregon pre-roll market.

Killa Beez market ranking for OR Pre-Roll

Killa Beez

Notable Products

In September 2024, the top-performing product for Killa Beez was the Variety Pack Pre-Roll 12-Pack (6g), maintaining its first-place ranking from July, with impressive sales of 4980 units. The Sour Diesel x Pink Runtz x Super Nova Pre-Roll 12-Pack (6g) climbed to the second position from fifth place in August, indicating a significant increase in popularity. The Ruby Slippers x Project Z x Iced Latte Pre-Roll 12-Pack (6g) entered the rankings for the first time, securing third place. Sour Lemons x Kazoo Scoops x Critical Breath Pre-Roll 12-Pack (6g) also made its debut, landing in fourth place. Finally, the Variety Pack Pre-Roll 6-Pack (3g) re-entered the rankings in fifth place, having been absent in August after ranking third in July.

Product Rank
Category
Jun-2024
Jul-2024
Aug-2024
Sep-2024
Variety Pack Pre-Roll 12-Pack (6g)
Pre-Roll
2
1
3
1
Sour Diesel x Pink Runtz x Super Nova Pre-Roll 12-Pack (6g)
Pre-Roll
>5
>5
5
2
Ruby Slippers x Project Z x Iced Latte Pre-Roll 12-Pack (6g)
Pre-Roll
>5
>5
>5
3
Sour Lemons x Kazoo Scoops x Critical Breath Pre-Roll 12-Pack (6g)
Pre-Roll
>5
>5
>5
4
Variety Pack Pre-Roll 6-Pack (3g)
Pre-Roll
4
3
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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