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Dec-2024
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Overview
Market Insights Snapshot
Kind Love's performance in the Colorado market has shown some fluctuations across the latter part of 2024, particularly in the Flower category. In September and October, the brand maintained a consistent rank of 36th. However, November saw an improvement, with Kind Love climbing to 32nd place, indicating a positive trend in market presence. Despite this upward movement, December saw a significant drop to 45th place, suggesting potential challenges or increased competition during the holiday season. This volatility in rankings highlights the competitive nature of the Flower category in Colorado, where maintaining a top 30 position can be quite challenging.
Looking at sales figures, Kind Love experienced an increase from September to November, with sales peaking in November before declining sharply in December. This pattern suggests that while the brand was able to capitalize on market opportunities in the fall, it faced difficulties in sustaining momentum into the winter months. The absence of a top 30 ranking in December could point to either a seasonal downturn or intensified competition from other brands. This highlights the importance for Kind Love to strategize effectively to regain its foothold in the competitive Colorado Flower market.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Kind Love has experienced notable shifts in ranking and sales performance. Throughout the last quarter of 2024, Kind Love maintained a relatively stable position, peaking at 32nd place in November before dropping to 45th in December. This decline contrasts with Bonsai Cultivation, which saw a significant drop from 18th to 49th place, indicating a more volatile performance. Meanwhile, Shift Cannabis showed a remarkable recovery from 46th in November to 39th in December, suggesting a potential upward trend. Rocky Mountain High also improved its position from 50th in November to 42nd in December, while Seed and Smith (LBW Consulting) remained relatively stable, hovering around the 50th rank. These dynamics highlight the competitive pressures Kind Love faces, particularly from brands that are either stabilizing or improving their market positions, which could impact Kind Love's future sales and ranking trajectory.
Notable Products
In December 2024, Palisade (1g) emerged as the top-performing product for Kind Love, securing the number one rank with sales of 2862 units. Skunkberry (Bulk) climbed to the second position, improving from fourth place in November, showcasing a notable increase in its popularity. Skunkberry (3.5g) experienced a slight drop to third place, despite previously holding the top rank in both September and November. Motorbreath (1g) made its debut in the rankings at fourth place, indicating a strong entry into the market. Lemon Train Haze (Bulk) slipped to fifth position from third in November, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
