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Nov-2024
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Overview
Market Insights Snapshot
Kind Love has shown a varied performance across different categories and states in recent months. In the Flower category within Colorado, the brand experienced fluctuations in their rankings, starting at 21st place in August 2024, dropping to 33rd in September, and then climbing back up to 26th by November. This movement suggests that while Kind Love faced challenges in maintaining a consistent top-tier position, there was a positive trend towards the end of the period, indicating a potential recovery or strategic adjustment. Despite these ups and downs, Kind Love managed to increase their sales from September to November, showing resilience in a competitive market.
It is noteworthy that Kind Love did not appear in the top 30 brands for some months within certain categories or states, which might point to areas where the brand could focus on improvement or expansion. The absence from the top rankings in these instances could be seen as a challenge, yet it also presents an opportunity for Kind Love to strategize and potentially capture more market share. As the brand continues to navigate the competitive landscape, observing how they adapt and respond to these dynamics will be crucial for understanding their long-term performance trajectory.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Kind Love has experienced notable fluctuations in its ranking over recent months. Starting from a strong 21st position in August 2024, Kind Love saw a dip to 33rd in September, before recovering to 27th in October and slightly improving to 26th in November. This trajectory indicates a resilience in maintaining a competitive edge despite the initial setback. In contrast, Host has shown consistent improvement, moving from 28th in August to 24th by November, suggesting a steady increase in market presence. Meanwhile, Natty Rems and Clarity Gardens have demonstrated more volatile rankings, with Natty Rems fluctuating between 26th and 43rd, and Clarity Gardens climbing from 57th to 28th. Notably, BULK Cannabis Co has shown a significant rise from 39th to 25th, indicating a strong upward trend in sales performance. These dynamics suggest that while Kind Love remains a key player, the competitive pressure from brands like Host and BULK Cannabis Co is intensifying, necessitating strategic adjustments to sustain and enhance its market position.
Notable Products
In November 2024, Skunkberry (3.5g) reclaims its top position as the leading product for Kind Love, with an impressive sales figure of 4751 units. Garlic Juice (1g) enters the rankings at second place, marking its debut with strong sales. Lemon Train Haze (Bulk) climbs back to third place, improving from fourth place in October. Skunkberry (Bulk) drops from first to fourth place compared to the previous month. Alien Rock Candy (1g) makes its first appearance in the rankings at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
