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Aug-2024
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Overview
Market Insights Snapshot
Kind Love has shown a notable performance in the Colorado market, particularly in the Flower category. Despite a dip in rankings from May to July, where the brand fell out of the top 30 in July, Kind Love made a significant comeback in August, securing the 28th position. This rebound is reflected in their sales, which saw a substantial increase from $108,909 in July to $234,643 in August. Such a recovery indicates a strong market presence and the ability to regain consumer interest swiftly, highlighting the brand's resilience and potential for sustained growth in the Flower category.
In contrast, Kind Love's performance in the Pre-Roll category in Colorado has been less consistent. The brand managed to improve its ranking from 86th in May to 76th in June but failed to maintain a position within the top 30 in subsequent months. This suggests that while Kind Love has a foothold in the Pre-Roll market, it faces challenges in maintaining a competitive edge. The absence from the top 30 in July and August could be seen as a setback, indicating the need for strategic adjustments to enhance their market share in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Kind Love has experienced notable fluctuations in its rank over the past few months, affecting its market position and sales performance. Despite a dip to 45th place in July 2024, Kind Love rebounded to 28th place in August 2024, indicating a recovery in market presence. This rebound is crucial as it places Kind Love ahead of competitors like Freedom Road and LEIFFA, who ranked 30th and 27th respectively in August. However, Kind Love still trails behind Pure Greens and Boulder Built, who have shown more consistent performance, with Pure Greens peaking at 20th in July and Boulder Built maintaining a strong position at 26th in August. These dynamics suggest that while Kind Love is making strides, there is still significant competition, and continuous efforts are needed to sustain and improve its market ranking and sales.
Notable Products
In August 2024, the top-performing product from Kind Love was Skunkberry (3.5g) in the Flower category, which climbed to the number one rank with notable sales of 2356 units. Lemon Train Haze (Bulk) made an impressive debut at the second spot, showing strong sales performance. Golden Goat (3.5g) secured the third position, maintaining steady sales compared to previous months. Peach Bellini (1g) entered the rankings at fourth place, indicating growing popularity. Kush Mints (1g), which previously held the top spot in June and July, saw a decline to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
