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Dec-2024
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Overview
Market Insights Snapshot
Kind Medicine has shown a notable entrance in the California market, particularly in the Capsules category. By December 2024, they achieved a rank of 15, marking their first appearance in the top 30 for this category. This suggests a significant upward trajectory, indicating that their product offerings in the Capsules category have resonated well with consumers. However, their absence from the rankings in the preceding months highlights that this is a recent development, and it will be interesting to see if they can maintain or improve their position in the coming months.
In the Tincture & Sublingual category, Kind Medicine also made an impression in California by securing the 22nd rank in October 2024. This suggests a growing acceptance and popularity of their products in this category as well. Despite not being ranked in September or the subsequent months, their appearance in October could indicate a strategic push or successful marketing campaign. The lack of consistent rankings across the months could be a point of concern, but it also leaves room for potential growth and improvement in their market strategy.
Competitive Landscape
In the competitive landscape of cannabis capsules in California, Kind Medicine has shown a notable entry into the rankings by December 2024, securing the 15th position. This is a significant development considering that Kind Medicine was not ranked in the top 20 in the preceding months, indicating a positive trajectory in market presence and sales. In comparison, Press maintained a consistent 14th rank from September to December 2024, with a steady increase in sales over the months, suggesting strong brand loyalty or effective marketing strategies. Meanwhile, Heavy Hitters was ranked 8th in September 2024 but did not appear in the top 20 in subsequent months, which could imply a decline in market share or strategic shifts. These dynamics highlight the competitive pressures and opportunities for Kind Medicine as it continues to establish itself in the California capsules market.
Notable Products
In December 2024, the top-performing product for Kind Medicine was Sativa Capsules 10-Pack (300mg) in the Capsules category, achieving the number one rank with sales of 21 units. Indica Capsules 10-Pack (300mg) followed closely in the same category, maintaining a strong presence at second place. Notably, both Indica Tincture (800mg THC, 30ml) and Sativa Tincture (800mg THC, 30ml) in the Tincture & Sublingual category shared the third rank, indicating a tie in their performance. Compared to previous months, Sativa Capsules climbed from the second position in November to the top spot in December, while Indica Capsules experienced a slight drop from fourth to second. The CBD/THC 2:1 Night Cap Capsules 10-Pack entered the rankings for the first time in December, securing the fourth position in the Capsules category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
