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Oct-2024
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Overview
Market Insights Snapshot
King City Gardens has shown a dynamic performance across various states and categories, with notable fluctuations in their rankings. In Ohio, the brand experienced a significant drop in the Flower category, moving from 5th place in July 2024 to 16th place by October 2024. This decline in ranking, particularly in October, suggests a potential challenge in maintaining market share or could be indicative of increased competition in the state. Despite this, King City Gardens had a momentary rebound in September, where they improved to 9th place, highlighting a brief period of regained traction in the market.
While King City Gardens managed to stay within the top 30 Flower brands in Ohio throughout the observed months, their fluctuating rankings signal variability in consumer demand or strategic shifts. The absence of rankings in other states for the same category could be interpreted as either a lack of presence or underperformance, which may be an area for potential growth or concern. The sales figures in Ohio also reflect this volatility, with a peak in September 2024 followed by a noticeable drop in October, pointing to possible seasonal trends or promotional impacts. Such insights can be crucial for stakeholders looking to understand the brand's positioning and potential areas for expansion or improvement.
Competitive Landscape
In the competitive landscape of the Ohio flower category, King City Gardens has experienced notable fluctuations in rank and sales over recent months. Starting strong in July 2024 with a 5th place rank, King City Gardens saw a decline to 14th in August, a slight recovery to 9th in September, and then a drop to 16th in October. This volatility contrasts with competitors such as Buckeye Relief, which maintained a more stable presence, ranking between 8th and 16th, and Farkas Farms / Bullseye Gardens, which showed a consistent improvement from 16th to 14th. Meanwhile, Neighborgoods made a significant leap from outside the top 20 in July to 11th in September, indicating a dynamic market environment. King City Gardens' sales mirrored its rank changes, peaking in September before a decline in October, suggesting potential challenges in sustaining market momentum amidst strong competition.
Notable Products
In October 2024, Blueberry Muffin (14.15g) emerged as the top-performing product for King City Gardens, climbing from a rank of 3 in September to 1, with a notable sales figure of 3516. Blueberry Muffin (2.83g) maintained its strong performance, holding steady at rank 2 from September with sales of 3278. Mosa (14.15g) made its debut in the rankings at position 3, indicating a new entry into the top tier. Apples & Bananas (2.83g) dropped from its top spot in September to rank 4 in October, reflecting a decrease in sales momentum. Cake Crasher Smalls (14.15g) entered the rankings at position 5, signaling a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
