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Dec-2024
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Overview
Market Insights Snapshot
In the state of California, Kingpen has shown varied performance across different product categories. In the Pre-Roll category, Kingpen started strong with an eighth-place ranking in September 2024 but experienced a downward trend, falling to the 15th position by December 2024. This decline is accompanied by a noticeable decrease in sales, suggesting that Kingpen is facing increased competition or market challenges in the Pre-Roll segment. Conversely, in the Vapor Pens category, Kingpen demonstrated a modest improvement in rankings from 29th in September to 22nd in November, before slipping back to 26th in December. This fluctuation indicates a more competitive landscape in the Vapor Pens market, where Kingpen is maintaining a presence but struggling to secure a top position consistently.
While Kingpen's performance in California highlights some challenges, it also underscores the brand's resilience in maintaining a foothold in the state's competitive cannabis market. The fluctuations in rankings across both categories suggest that Kingpen may need to reassess its strategies to strengthen its market position, particularly in the Pre-Roll category where the decline was more pronounced. The Vapor Pens category, despite a temporary improvement, also requires attention to ensure sustained growth and competitiveness. These insights point to the importance of strategic adjustments to navigate the dynamic cannabis industry landscape in California.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Kingpen has experienced a notable decline in rank from September to December 2024, dropping from 8th to 15th place. This downward trend in ranking is mirrored by a consistent decrease in sales over the same period. In contrast, Henry's Original has shown resilience, climbing from 16th to 13th place, suggesting an upward trajectory in consumer preference. Meanwhile, West Coast Cure and Grizzly Peak Farms have maintained relatively stable positions, indicating steady performance. The data suggests that Kingpen may need to reassess its strategies to regain its competitive edge and address the factors contributing to its declining sales and rank in this dynamic market.
Notable Products
In December 2024, Kingpen's top-performing product was the Kingroll Cannalope Ak x Cannalope Kush Oil Infused Pre-Roll (1.3g), maintaining its number one rank from the previous month with sales of 8970. The Kingroll Jr Cannalope Ak x Cannalope Kush Infused Pre-Roll 4-Pack (3g) held the second position, consistent with its ranking in November. The Cannalope Kush Live Resin Cartridge (1g) saw a slight improvement, moving up to third place after being fourth in November. A new entrant, the Kingroll Jr Grandi Guava x Grapefruit Romulan Infused Pre-Roll 4-Pack (3g), debuted at fourth place. The Original Granddaddy Purple Distillate Cartridge (1g) remained stable at fifth, reflecting a steady performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
