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Nov-2024
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Overview
Market Insights Snapshot
In the state of California, Kingpen has shown varied performance across different categories. In the Pre-Roll category, Kingpen's ranking has gradually declined from 6th place in August to 9th place by November 2024, indicating a consistent downward trend. This could be a point of concern for the brand as they attempt to maintain a competitive edge in this popular category. On the other hand, the Vapor Pens category tells a different story. Here, Kingpen has made significant strides, improving its ranking from 31st in August to 21st by November. This upward movement suggests a strengthening position in the Vapor Pens market, possibly due to strategic changes or increased consumer interest in their offerings.
It's noteworthy that Kingpen's performance in the Vapor Pens category in California is bolstered by a steady increase in sales, reflecting a positive reception from consumers. The improvement in ranking from 31st to 21st over four months signifies a considerable gain in market share, which could be attributed to product innovations or marketing strategies. Conversely, the Pre-Roll category's decline in ranking, despite maintaining a position within the top 10, suggests challenges that Kingpen may need to address to sustain its market presence. The absence of Kingpen in the top 30 for other states or provinces indicates potential areas for growth and expansion. These insights underline the importance of adapting to market dynamics to maintain and enhance brand positioning across categories.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Kingpen has experienced a gradual decline in its ranking over the past few months, moving from 6th place in August 2024 to 9th place by November 2024. This downward trend in rank is accompanied by a consistent decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, Sluggers has maintained a steady 7th place ranking, showcasing resilience and potentially capturing some of Kingpen's market share. Lime has shown an upward trajectory, climbing from 10th place in August to 8th place by November, suggesting a strengthening position in the market. Lowell Herb Co / Lowell Smokes and Time Machine have remained stable in their respective ranks, indicating consistent performance. These shifts highlight the dynamic nature of the pre-roll market in California and suggest that Kingpen may need to reassess its strategies to regain its competitive edge.
Notable Products
In November 2024, the top-performing product from Kingpen was the Kingroll - Cannalope Ak x Cannalope Kush Oil Infused Pre-Roll (1.3g), maintaining its number one rank from October with sales of 11,138 units. The Kingroll Jr - Cannalope Ak x Cannalope Kush Infused Pre-Roll 4-Pack (3g) held the second position, slightly dropping from its top rank in September. The Kingroll Jr - Mango Kush x Cannalope Kush Infused Pre-Roll 4-Pack (3g) showed significant improvement, climbing from fifth in October to third place in November. The Cannalope Kush Live Resin Cartridge (1g) maintained a stable position, ranking fourth, consistent with its October ranking. Lastly, the Original - Granddaddy Purple Distillate Cartridge (1g) entered the top five for the first time in November, moving up from fourth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
