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Oct-2024
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Overview
Market Insights Snapshot
In the state of California, Kingpen has shown varied performance across different product categories. Within the Pre-Roll category, Kingpen has experienced a gradual decline in rankings, moving from the 6th position in July 2024 to the 9th position by October 2024. This downward trend is also reflected in their sales figures, which have decreased over the same period. Conversely, in the Vapor Pens category, Kingpen has demonstrated a positive trajectory, climbing from the 38th position in July to 26th by October. This improvement is accompanied by a significant increase in sales, indicating growing consumer interest and market penetration in this segment.
The contrasting performance of Kingpen across these categories in California suggests strategic shifts or consumer preference changes that may be influencing their market standing. While the decline in Pre-Roll rankings indicates potential challenges or increased competition within that category, the upward movement in Vapor Pens highlights an area of opportunity and growth for the brand. Notably, Kingpen's absence from the top 30 in some months for certain categories may signal areas requiring strategic adjustments or marketing efforts. This dynamic performance across categories and states illustrates the complex landscape in which Kingpen operates, offering insights into both challenges and opportunities for the brand.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Kingpen has experienced a noticeable decline in its ranking over the past few months, dropping from 6th place in July 2024 to 9th place by October 2024. This downward trend in rank is mirrored by a decrease in sales, suggesting that Kingpen is facing stiff competition. Notably, Sluggers has maintained a stable position at 7th place, consistently outperforming Kingpen in terms of sales. Meanwhile, Lime has shown a positive trajectory, moving up from 11th place in July to 8th place in October, surpassing Kingpen and indicating a potential shift in consumer preference. Additionally, Time Machine has also improved its standing, climbing from 12th to 10th place, further intensifying the competitive pressure. This dynamic environment highlights the need for Kingpen to reassess its strategies to regain its competitive edge in the California pre-roll market.
Notable Products
In October 2024, Kingpen's top-performing product was the Kingroll - Cannalope Ak x Cannalope Kush Oil Infused Pre-Roll, which maintained its position as the number one seller from August, with sales reaching 12,571 units. The Kingroll Jr - Cannalope Ak x Cannalope Kush Infused Pre-Roll 4-Pack, while previously holding the top spot in September, ranked second in October. The Cannalope Kush Live Resin Cartridge climbed from fourth to third place, showing a positive sales trend. The Original - Granddaddy Purple Distillate Cartridge entered the rankings at fourth place in October. Lastly, the Kingroll Jr - Mango Kush x Cannalope Kush Infused Pre-Roll 4-Pack reappeared in the rankings at fifth place, after not being listed in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
