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Jan-2025
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Overview
Market Insights Snapshot
Kingpen's performance in the California market showcases interesting trends across different product categories. In the Pre-Roll category, Kingpen maintained a relatively steady presence, starting from a rank of 9 in October 2024, dipping slightly to 14 in December, but then rebounding to 10 by January 2025. This suggests a resilient demand for Kingpen's Pre-Roll products despite some fluctuations. However, the Vapor Pens category tells a different story, as Kingpen's rank hovered around the lower end of the top 30, peaking at 24 in November 2024 before falling to 29 by January 2025. This decline might indicate increasing competition or a shift in consumer preferences within the vapor pen market segment.
It is notable that Kingpen's Pre-Roll sales in California experienced a decrease from approximately $1.3 million in October 2024 to just under $1 million by January 2025, reflecting a broader trend of sales contraction during this period. The Vapor Pens category also saw sales decline, with a notable drop from around $965,000 in November to $640,000 in January. This could imply that Kingpen is facing challenges in maintaining its market share against competitors or possibly adjusting its strategy to adapt to changing consumer demands. While Kingpen remains a key player in these categories, the data suggests potential areas for strategic focus to regain momentum and improve rankings in the coming months.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Kingpen has experienced notable fluctuations in its market position over recent months. Starting from October 2024, Kingpen held the 9th rank, but experienced a dip to 14th place by December 2024, before recovering to 10th in January 2025. This volatility in rank is indicative of the dynamic nature of the market and highlights the competitive pressure from brands like Lime, which consistently maintained the 8th position throughout the same period. Meanwhile, Time Machine showed a steady improvement, climbing from 11th to 9th place, potentially drawing sales away from Kingpen. The consistent performance of Caviar Gold and Sparkiez, both of which remained close competitors, further underscores the competitive environment. These shifts suggest that while Kingpen remains a strong player, there is a need for strategic adjustments to regain and maintain higher rankings in this highly competitive market.
Notable Products
In January 2025, the top-performing product for Kingpen was Kingroll Jr - Cannalope Ak x Cannalope Kush Infused Pre-Roll 4-Pack, which climbed to the number 1 rank with sales of 9,630 units. This product consistently held the second position in the preceding months, indicating a notable rise in popularity. The Kingroll - Cannalope Ak x Cannalope Kush Oil Infused Pre-Roll dropped to the second spot, despite being the top-ranked product in the previous three months. Kingroll Jr - Mango Kush x Cannalope Kush Infused Pre-Roll 4-Pack maintained a steady presence, securing the third position. Meanwhile, Kingroll - Mango Kush x Cannalope Kush Infused Pre-Roll entered the rankings at number four, showing a promising start.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
