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Oct-2024
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Overview
Market Insights Snapshot
In the British Columbia market, Kingsway has shown a consistent upward trend in the Pre-Roll category. Despite not being in the top 30 brands earlier in the year, Kingsway climbed to the 51st position by October 2024. This indicates a strategic improvement in market penetration and brand recognition within this category. The increase in sales from July to October suggests that Kingsway is gaining traction and possibly expanding its consumer base or improving its product offerings. The consistent growth in ranking and sales volume highlights a positive trajectory for Kingsway in this region.
Meanwhile, in Saskatchewan, Kingsway has maintained a steady presence in the Pre-Roll category, holding the 17th position for two consecutive months. This stability suggests a solidified market position, although the brand's rank did not see a significant upward movement as observed in British Columbia. The sales figures show a slight fluctuation, indicating some variability in consumer demand or market competition. However, maintaining a top 20 position consistently is a testament to Kingsway's resilience and established presence in the Saskatchewan market. This consistency could serve as a foundation for further growth or strategic initiatives in the future.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Kingsway has shown a promising upward trajectory in recent months. Despite not being in the top 20 brands earlier, Kingsway improved its rank significantly from 75th in July 2024 to 51st by October 2024. This upward movement is indicative of a positive sales trend, with Kingsway's sales figures increasing steadily over the months. In contrast, Tweed experienced a notable decline, dropping from 21st to 52nd place, suggesting a decrease in consumer preference or market share. Meanwhile, Glacial Gold and BLKMKT have maintained relatively stable positions, with Glacial Gold improving slightly from 81st to 56th, while BLKMKT hovered around the 50th mark. Kingsway's consistent rise in rank and sales amidst these shifts highlights its growing appeal and competitive edge in the market.
Notable Products
In October 2024, Split Shift High Pre-Roll 14-Pack (7g) maintained its position as the top-performing product for Kingsway, with sales reaching 3880 units. Dayshift Pre-Roll 5-Pack (2.5g) climbed back to the second rank after dropping to third in the previous two months, showing a significant sales increase to 1315 units. Nightshift Pre-Roll 5-Pack (2.5g) slipped to third place, despite a steady performance with 1156 units sold. Kingsway Pre-Roll 7-Pack (3.5g) held steady at the fourth position, while Splitshift Pre-Roll 2-Pack (1g) consistently ranked fifth, showing a decline in sales. The rankings indicate a strong preference for the larger pack sizes among consumers, with Split Shift High Pre-Roll 14-Pack consistently leading the sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
