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Aug-2024
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Overview
Market Insights Snapshot
In British Columbia, Kingsway has shown a consistent upward trend in the Pre-Roll category over the past few months. Starting at rank 78 in May 2024, the brand climbed to rank 57 by August 2024. This positive movement is indicative of a growing consumer preference for Kingsway's products in this market. The sales figures also reflect this upward trajectory, with a notable increase from 45,765 in May to 77,200 in August. Such a significant rise in both ranking and sales suggests that Kingsway is successfully capturing market share in British Columbia's competitive Pre-Roll segment.
In contrast, Kingsway's performance in Ontario presents a different picture. The brand didn't make it into the top 30 rankings for May and June 2024 but emerged at rank 98 in July and slightly improved to rank 95 in August. While the brand's entry into the rankings is a positive sign, the lower positions indicate that Kingsway faces stiff competition in Ontario's Pre-Roll category. Meanwhile, in Saskatchewan, Kingsway has maintained a relatively stable presence, with rankings fluctuating between 12 and 18 over the months. This stability, coupled with steady sales figures, suggests that Kingsway has a loyal customer base in Saskatchewan, though there's room for growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Kingsway has shown a notable upward trend in its rankings over the past few months. Starting from a rank of 78 in May 2024, Kingsway has climbed to 57 by August 2024. This positive movement highlights a significant improvement in market presence and consumer preference. In contrast, Glacial Gold and San Rafael '71 have experienced more fluctuating ranks, with Glacial Gold dropping to 72 in July before rebounding to 59 in August, and San Rafael '71 maintaining a relatively stable but lower rank around the 60s. Meanwhile, Nugz saw a significant jump from not being in the top 20 in June to ranking 53 in August, indicating a strong resurgence. Sheeesh! has also shown consistent performance, maintaining a top 60 rank throughout the period. These dynamics suggest that while Kingsway is gaining traction, it faces stiff competition from brands that are either stabilizing or making strong comebacks, emphasizing the need for strategic marketing and product differentiation to sustain its upward trajectory.
Notable Products
In August 2024, the top-performing product for Kingsway was the Split Shift High Pre-Roll 14-Pack (7g), maintaining its number one rank from previous months with an impressive sales figure of 3407 units. The Nightshift Pre-Roll 5-Pack (2.5g) climbed to the second position, showing a slight increase in sales to 910 units. The Dayshift Pre-Roll 5-Pack (2.5g) dropped to third place with 835 units sold, a decrease from its previous month's sales. The Splitshift Pre-Roll 2-Pack (1g) and Kingsway Pre-Roll 7-Pack (3.5g) remained steady at fourth and fifth positions, respectively, with minor fluctuations in their sales figures. Overall, the rankings indicate a consistent performance by the top products, with only slight changes in their positions and sales numbers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
