.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In examining the performance of Kingsway across different categories and regions, it is evident that the brand has had a varied trajectory in the Canadian market. In British Columbia, Kingsway's presence in the Pre-Roll category has been consistent, albeit outside the top 30 rankings over the past months, with rankings hovering around the low 50s. Despite not breaking into the top 30, the brand's sales figures have shown a slight decline from September to December 2024, suggesting potential challenges in gaining traction or maintaining consumer interest in this region. This could indicate a competitive market landscape or shifts in consumer preferences that Kingsway might need to address to improve its standing.
Conversely, in Saskatchewan, Kingsway has demonstrated a stronger foothold in the Pre-Roll category, consistently ranking within the top 20 from September to December 2024. Although there was a slight dip in rankings from 14th in October to 17th in December, the brand has generally maintained a more stable position compared to its performance in British Columbia. This stability in Saskatchewan, coupled with a notable peak in sales during October, suggests that Kingsway has managed to capture a more loyal customer base or has been more effective in its market strategies in this province. Understanding the factors behind this success could provide valuable insights for Kingsway as it looks to replicate similar outcomes in other regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Kingsway has shown a consistent presence, maintaining a rank in the low 50s throughout the last quarter of 2024. This stability is noteworthy, especially when compared to Tweed, which experienced a significant drop in rank, disappearing from the top 20 in November before slightly recovering in December. Meanwhile, BLKMKT has remained a close competitor, consistently ranking near Kingsway, though slightly lower in sales. Carmel also presents a competitive challenge, with fluctuating ranks but generally higher sales than Kingsway. Interestingly, 3Saints has been climbing the ranks, indicating a potential emerging threat. For Kingsway, maintaining its rank amidst these dynamics suggests a stable market position, but the brand may need to strategize to fend off rising competitors and capitalize on the volatility of others like Tweed.
Notable Products
In December 2024, the top-performing product from Kingsway was the Split Shift Pre-Roll 14-Pack (7g), maintaining its first-place rank consistently since September. The Nightshift Pre-Roll 5-Pack (2.5g) secured the second position, climbing back from third place in October, with notable sales of 1,402 units. Dayshift High Pre-Roll 5-Pack (2.5g) held steady in third place, showing consistent performance over the past months. The Splitshift Pre-Roll 2-Pack (1g) improved its rank to fourth, while Kingsway Pre-Roll 7-Pack (3.5g) dropped to fifth place, showing a significant decrease in sales. Overall, the rankings indicate stable dominance of the Split Shift product, with minor fluctuations among other pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
