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Jan-2025
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Overview
Market Insights Snapshot
In the British Columbia market, Kingsway has not broken into the top 30 brands in the Pre-Roll category, maintaining a consistent ranking in the 50s over the past few months. This indicates a stable, albeit not leading, presence in the market, with slight fluctuations in sales. Despite this, the brand's sales have shown a downward trend from October 2024 to January 2025, suggesting potential challenges in gaining traction or market share within this category. The lack of a top 30 ranking could be seen as a disadvantage, especially if other brands are capturing more consumer attention and spending.
Conversely, in Saskatchewan, Kingsway has performed significantly better in the Pre-Roll category, consistently ranking within the top 20 brands. Notably, the brand improved its position from 17th in December 2024 to 12th in January 2025, accompanied by a rise in sales during the same period. This upward movement is a positive indicator of Kingsway's growing popularity and competitive edge in Saskatchewan. The brand's ability to climb the rankings and increase sales highlights its potential for further growth and success in this province, contrasting with its performance in British Columbia.
Competitive Landscape
In the competitive landscape of pre-rolls in Saskatchewan, Kingsway has experienced notable fluctuations in its market position over the past few months. Starting at rank 14 in October 2024, Kingsway saw a decline to rank 17 by December 2024, before rebounding to rank 12 in January 2025. This recovery in rank suggests a positive shift in consumer preference or strategic adjustments by Kingsway, despite facing stiff competition. For instance, Thumbs Up Brand maintained a relatively stable position, fluctuating between ranks 11 and 15, while MTL Cannabis consistently outperformed Kingsway, holding a top 10 position throughout the period. Meanwhile, Space Race Cannabis and Herba Farms also demonstrated competitive pressure, with ranks close to Kingsway's. The sales trajectory for Kingsway, although lower than some competitors, shows a promising upward trend from December 2024 to January 2025, indicating potential for further growth and improved market standing.
Notable Products
In January 2025, the top-performing product from Kingsway was the Split Shift Pre-Roll 14-Pack (7g), maintaining its consistent rank at number one since October 2024, with a sales figure of 3821 units. The Nightshift Pre-Roll 5-Pack (2.5g) held steady at the second position, showing resilience with sales of 1565 units. The Dayshift High Pre-Roll 5-Pack (2.5g) remained third, demonstrating a slight increase in sales to 1328 units compared to previous months. The Kingsway Pre-Roll 7-Pack (3.5g) and Splitshift Pre-Roll 2-Pack (1g) retained their positions at fourth and fifth, respectively, with minor fluctuations in sales figures. Overall, the rankings have shown remarkable stability from October 2024 through January 2025, indicating consistent consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
