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Oct-2024
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Overview
Market Insights Snapshot
In the Oregon market, Kites has shown a dynamic performance across different cannabis categories. The brand's presence in the Flower category has been somewhat inconsistent, as evidenced by its rankings over the past few months. Starting in July 2024, Kites was not in the top 30 brands, but it managed to climb to the 27th position in August before slipping again in September and October. This fluctuation highlights potential challenges in maintaining a steady market position within this category. However, the Pre-Roll category tells a different story, with Kites consistently ranking within the top 10 until October when it dropped to 11th place. This suggests a strong foothold in the Pre-Roll market, albeit with some recent competition affecting their standing.
Analyzing Kites' sales trends offers further insights into their market performance. While the Flower category saw a peak in August with sales reaching $263,796, the subsequent decline in sales and ranking indicates potential volatility or increased competition affecting this segment. In contrast, the Pre-Roll category has demonstrated relative stability, with sales consistently hovering around the $300,000 mark during the summer months, before a slight dip in October. The consistent high ranking in Pre-Rolls suggests that Kites has successfully captured consumer interest in this category, even as they face challenges in maintaining their top-tier status. These trends highlight the importance of strategic focus on categories where the brand shows strength, while addressing areas that may need improvement.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll market, Kites has experienced notable fluctuations in its rankings over the past few months, which could impact its strategic positioning. In July 2024, Kites held a respectable 9th place, improving to 8th in August and further climbing to 6th in September. However, by October, Kites saw a dip to 11th place, indicating potential challenges in maintaining its upward momentum. This decline in rank coincides with a decrease in sales from September to October. Meanwhile, competitors like Cabana and Piff Stixs have shown resilience, with Cabana maintaining a consistent presence in the top 10 and Piff Stixs improving its rank from 21st in July to 9th in October. Doghouse Farms (OR) also demonstrated a strong recovery, moving from 21st in August to 12th in October. These shifts suggest that while Kites has been a strong contender, it faces stiff competition and must strategize effectively to regain and sustain its higher rankings in the Oregon Pre-Roll market.
Notable Products
In October 2024, Kites' top-performing product was the Jack Herer Pre-Roll 10-Pack (5g) in the Pre-Roll category, which ascended to the number one rank from the second position in September, achieving notable sales of 2448 units. The Han Solo in Platinum x Stargate Pre-Roll 10-Pack (5g) debuted impressively in second place, while the Sorbet Pre-Roll 10-Pack (5g) secured the third rank. The Butter Cake Pre-Roll 10-Pack (5g) and Butter Cake x Lovelife Dzel Pre-Roll 10-Pack (5g) followed closely, ranking fourth and fifth, respectively. This shift in rankings indicates a significant demand increase for the Jack Herer variant, which consistently improved its position from July through October. Overall, October saw dynamic changes in the product rankings, with strong performances from newly introduced products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
