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Nov-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Kites has shown a mixed performance across different product categories. The brand's presence in the Flower category has seen a notable decline, with its ranking dropping from 31st in August 2024 to 98th by November 2024. This downward trajectory suggests challenges in maintaining competitiveness or consumer preference in this category. Conversely, the Pre-Roll category tells a different story. Kites has consistently maintained a strong position, with rankings fluctuating slightly but ultimately improving from 8th in August to 6th in November. This indicates a robust demand and a potential area of focus for the brand to capitalize on its strengths in the Pre-Roll segment.
Despite the challenges in the Flower category, Kites' sales in the Pre-Roll category have shown resilience, with a slight upward trend in sales figures from September to November 2024. The consistent top 10 ranking in Pre-Rolls in Oregon underscores the brand's strong market position and potential for growth in this segment, even as it faces setbacks in other areas. The absence of Kites in the top 30 for the Flower category in November is a critical point, highlighting the need for strategic adjustments or innovations to regain traction. Overall, the brand's performance across categories suggests areas of opportunity and challenges that need addressing to optimize its market presence.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll market, Kites has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In August 2024, Kites was ranked 8th, improving slightly to 7th in September, but then dropping to 9th in October before climbing back to 6th in November. This pattern suggests that while Kites is competitive, it faces strong challenges from other brands. Notably, Kaprikorn has shown a significant upward trend, moving from 13th in August to consistently holding the 4th position by November, which could be a potential threat to Kites' market share. Meanwhile, STiCKS and Benson Arbor have also demonstrated competitive sales figures, with STiCKS improving its rank from 11th in September to 5th in November, and Benson Arbor maintaining a strong presence despite a slight decline in sales. These movements highlight the competitive pressure Kites faces, underscoring the need for strategic marketing efforts to maintain and improve its market position.
Notable Products
In November 2024, the top-performing product for Kites was Han Solo in Platinum Pre-Roll 10-Pack (5g) in the Pre-Roll category, which climbed to the number one rank from fifth place in October, with notable sales of 2111 units. Stargate Pre-Roll 10-Pack (5g) secured the second position, debuting in the rankings this month. Love Life Haze & Member Berries Pre-Roll 10-Pack (5g) followed closely in third place, also appearing in the rankings for the first time. Ak Pie Pre-Roll 10-Pack (5g) maintained its fourth position from October, showing consistent performance. Han Solo in Platinum x Stargate Pre-Roll 10-Pack (5g) dropped from second to fifth place, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
