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Sep-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Kites has shown notable performance variations across different product categories. In the Flower category, Kites experienced a significant jump from being unranked in June 2024 to securing the 35th position by July, before slightly slipping to 41st in September. This movement highlights a positive upward trend in the middle of the summer, although maintaining a stable position in the top 30 remains a challenge. The Pre-Roll category, however, paints a different picture, with Kites consistently holding the 10th rank from June through September. This consistency suggests a strong foothold in the Pre-Roll market, indicating a robust consumer preference for their offerings in this category.
The performance of Kites in Oregon suggests strategic strengths and areas for improvement. While the Pre-Roll category has been a stable source of success, the fluctuating ranks in the Flower category point to potential volatility or competition challenges. Notably, the Flower category's sales doubled from June to July, reflecting a significant growth spurt, although this momentum was not fully sustained in the following months. The ability to maintain a top 10 position in Pre-Rolls consistently underscores a particular strength that could be leveraged further, while the Flower category might benefit from strategic adjustments to regain and sustain higher rankings.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Kites has maintained a consistent rank at 10th place from June to September 2024. This stability in rank suggests a steady performance amidst fluctuating sales figures, with a notable dip in August followed by a recovery in September. In contrast, TKO / TKO Reserve experienced a decline from 7th to 12th place, indicating a significant drop in sales momentum. Meanwhile, Decibel Farms showed a positive trajectory, climbing from 17th to 8th place, suggesting a strong upward trend in sales. Yin Yang made a remarkable leap from being outside the top 20 to securing the 11th position in August and September, highlighting a surge in market presence. Piff Stixs also improved its rank significantly, moving from 14th to 9th place by September. These movements emphasize the competitive pressure on Kites to innovate and capture more market share to improve its standing against rising competitors.
Notable Products
In September 2024, Hella Jelly Pre-Roll 10-Pack (5g) emerged as the top-performing product for Kites, climbing to the number one rank with sales of 3984 units. Gorillas in the Mist Pre-Roll 10-Pack (5g) followed closely in the second position, marking its debut in the rankings. Jack Herer Pre-Roll 10-Pack (5g) experienced a slight drop, moving from second place in August to third in September, despite steady sales growth. Golden Lemons Pre-Roll 10-Pack (5g) maintained its presence in the top five, ranking fourth, while Garanimals (28g) entered the rankings in fifth place. This shift in rankings highlights the dynamic nature of consumer preferences and the competitive landscape within Kites' product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
