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Jan-2025
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Overview
Market Insights Snapshot
Kites has shown a mixed performance across different categories and regions over the past few months. In the Oregon market, Kites' presence in the Flower category has seen a decline, with rankings dropping from 58 in October 2024 to 85 in November 2024, eventually falling out of the top 30 by December 2024. This indicates a challenging period for Kites in maintaining its competitive edge within the Flower segment in Oregon. On the other hand, the Pre-Roll category tells a different story, where Kites has consistently maintained a strong presence, ranking within the top 10, peaking at position 6 in November 2024. This suggests that while Kites may be facing hurdles in some areas, its Pre-Roll offerings continue to resonate well with consumers.
The performance of Kites in the Pre-Roll category is noteworthy, especially considering the fluctuations in sales volume. Despite a slight dip in January 2025, where sales decreased to 276,047 from December's 309,081, Kites managed to hold onto a respectable rank of 8. The resilience in Pre-Roll sales and ranking demonstrates Kites' ability to maintain customer loyalty and adapt to market dynamics in Oregon. However, the absence of Kites in the top 30 for the Flower category in December 2024 and January 2025 highlights a potential area for improvement. By focusing on these insights, stakeholders can better understand Kites' market positioning and strategize accordingly for sustained growth and market penetration.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Kites has experienced notable fluctuations in its ranking and sales performance over the recent months. Starting from October 2024, Kites held the 9th position, climbing to 6th in November, but slightly dropping to 7th in December and 8th by January 2025. This dynamic shift in rank is accompanied by a sales trajectory that peaked in December 2024 before experiencing a slight dip in January 2025. In comparison, Dog House has shown a steady climb from 14th to 9th place, indicating a consistent upward trend in sales. Meanwhile, PRUF Cultivar has made significant strides, moving from 19th to 7th place, surpassing Kites in January 2025. Mule Extracts also demonstrated a notable rise, reaching the 10th spot by January 2025. Despite these competitive pressures, Kites remains a strong contender, maintaining a top 10 position throughout the period, but the data suggests a need for strategic initiatives to regain and sustain higher rankings amidst the intensifying competition.
Notable Products
In January 2025, the top-performing product from Kites was the Stargate Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its number 1 rank from December with sales of 2619 units. The Hash Burger Pre-Roll 10-Pack (5g) emerged as a strong contender, securing the second position with a notable debut. The McClaren x Life Hack Pre-Roll 10-Pack (5g) rose to third place, improving from fifth in December. Papaya Mimosa x Black Marker Pre-Roll 10-Pack (5g) also showed a positive trajectory, climbing to fourth after not ranking in December. Strawnana Pre-Roll 10-Pack (5g) slipped from second to fifth, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
