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Nov-2024
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Overview
Market Insights Snapshot
Kiva Chocolate has demonstrated varied performance across different states and categories, with notable trends in certain regions. In California, the brand has maintained a steady position in the edible category, consistently ranking 14th over the last few months, indicating a solid presence in this competitive market. However, in Arizona, Kiva Chocolate has not broken into the top 30, with rankings hovering in the mid-30s, suggesting a need for strategic initiatives to boost its market position. Meanwhile, in Michigan, the brand's rank improved from 34th to 29th from October to November, reflecting a positive trend in consumer acceptance and possibly increased distribution or promotional efforts. This upward movement is promising for Kiva Chocolate as it seeks to strengthen its foothold in the Midwest.
On the East Coast, Kiva Chocolate has made significant strides in New York, where it entered the top 30 rankings in October and improved to 24th by November, marking a successful penetration into this emerging market. In contrast, the brand's performance in Ohio has seen a decline, with a drop from 14th to 19th place, which might indicate challenges in maintaining consumer interest or facing stiffer competition. In Massachusetts, Kiva Chocolate has shown a stable presence, with a slight improvement in ranking from 29th to 27th, suggesting a consistent demand for its products. Overall, Kiva Chocolate's varied performance across states highlights the importance of tailored strategies to address local market dynamics and consumer preferences.
Competitive Landscape
In the competitive landscape of the edible category in California, Kiva Chocolate has maintained a steady presence, consistently ranking at 14th place from October to November 2024, showing a slight improvement from its 15th position in August and September. This stability in rank is noteworthy given the fluctuations experienced by competitors. For instance, Emerald Sky improved its position from 13th in October to 11th in November, indicating a strong upward trend in sales performance. Meanwhile, Clsics experienced a decline, dropping from 13th in September to 16th in both October and November. Highatus also saw a slight dip, moving from 10th in August and September to 12th in November. Despite these shifts, Kiva Chocolate's consistent sales growth, culminating in a notable increase in November, suggests a resilient market position amidst the dynamic competitive environment.
Notable Products
In November 2024, Kiva Chocolate's top-performing product remained the Milk Chocolate Bar 20-Pack (100mg), which consistently held the number one rank since August, with sales reaching 9,918 units. The Dark Chocolate Bar 20-Pack (100mg) also maintained its strong performance, consistently ranking second over the past months. The Churro Milk Chocolate Bar 20-Pack (100mg) secured the third position, showing steady sales growth, while the THC/CBN 5:2 Midnight Mint Dark Chocolate Bar 20-Pack (100mg THC, 40mg CBN) held its fourth rank. A new entry, the Churro Milk Chocolate Bar 20-Pack (200mg), debuted at the fifth position, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
